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Welcome to the Global Collaboratory

Communicating with Key Audiences to Ensure Global Food Security


Availability
On-Demand, available until Feb. 17, 2015
Recorded Feb. 11, 2014
Full Price: $200
Members: Free!

Category: Communication Strategy

By 2050, the world’s population will grow from seven billion to nine billion people. DuPont saw a responsibility to act, and recognized that it could be the catalyst that brings together key audiences to create solutions for ensuring global food security. In this session, hear the story behind the 2013 Best of the Best Silver Anvil Award Winner, including:

  • An overview of the five-country launch of DuPont’s global food security index tool.
  • How the campaign resulted in briefing requests from more than 15 organizations and agencies, more than 320 unique articles and 120,000 online visitors to DuPont’s food security digital hub.
  • How DuPont secured more than a half dozen partnerships with governments, NGOs and foundations to take the issue of food security into the future.

Presenters

Anthony Farina, director, global public affairs and corporate communications, Dupont

Farina manages DuPont’s reputation and engagement with influential external and internal audiences around the world. He is responsible for leading public engagement and media relations, thought leadership, social media, financial and governance communications, issues and crisis management and employee and leadership communications (including CEO communications). He also serves as DuPont’s chief media spokesperson on issues and opportunities, including financial, governance, public policy and crisis communications.


Jamie Moeller, global managing director, public affairs, Ogilvy PR

Photo of Jamie Moeller In this role, Moeller oversees a practice of more than 150 professionals operating in 35 markets around the world, assisting clients with brand reputation, policy communications and corporate positioning initiatives. Ogilvy’s ability to build political support for clients’ issues combined with strong relationships with key policy makers at all levels of government, provides clients with the tools needed to succeed in major policy debates.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
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