If you want to be successful and you don’t have the right credentials, you have to improvise. Gain unconventional advice from Fred Cook, CEO of GolinHarris, who will share the street smarts he gained from a lifetime of uncommon experiences that include time spent as an Italian leather salesman, rock-and-roll executive, cross-country tour guide and doorman at a four-star hotel. Cook will share the lessons that inspired his corporate career, and:
Fred Cook, chief executive officer and president, GolinHarris
During his tenure at GolinHarris, Cook has managed strategic planning and brand marketing campaigns for such companies as Nintendo of America, Visa and Amazon.com. He also has handled crisis management programs for BAX Global, The Walt Disney Company and Toyota. Additionally, he served as president of his own public relations agency, and as marketing director for a national recording company.
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