If you want to be successful and you don’t have the right credentials, you have to improvise. Gain unconventional advice from Fred Cook, CEO of GolinHarris, who will share the street smarts he gained from a lifetime of uncommon experiences that include time spent as an Italian leather salesman, rock-and-roll executive, cross-country tour guide and doorman at a four-star hotel. Cook will share the lessons that inspired his corporate career, and:
Frederick H. Cook, CEO, Golin
In addition to being CEO at Golin, Cook is the director of the USC Center for Public Relations (CPR) and a Professor of Professional Practice in the Annenberg School. As the director of CPR, he connects businesses, agencies, academics and students to advance the study and practice of public relations through research, education and innovation.
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