Your Public Relations and Communications Community


Building Today’s Career Path

Part 1: Improvise


Availability
On-Demand, available until March 19, 2015
Recorded March 13, 2014
Full Price: $200
Members: Free!

Categories: Executive Level, Leadership & Management

If you want to be successful and you don’t have the right credentials, you have to improvise. Gain unconventional advice from Fred Cook, CEO of GolinHarris, who will share the street smarts he gained from a lifetime of uncommon experiences that include time spent as an Italian leather salesman, rock-and-roll executive, cross-country tour guide and doorman at a four-star hotel. Cook will share the lessons that inspired his corporate career, and:

  • The inspiration you can gain from getting out of your comfort zone.
  • The advantage of thinking global in terms of competing worldwide.
  • The value of colleagues and unlikely comrades as you build an entourage.

Presenter

Fred Cook, chief executive officer and president, GolinHarris

Photo of Fred Cook During his tenure at GolinHarris, Cook has managed strategic planning and brand marketing campaigns for such companies as Nintendo of America, Visa and Amazon.com. He also has handled crisis management programs for BAX Global, The Walt Disney Company and Toyota. Additionally, he served as president of his own public relations agency, and as marketing director for a national recording company.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


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