If you want to be successful and you don’t have the right credentials, you have to improvise. Gain unconventional advice from Fred Cook, CEO of GolinHarris, who will share the street smarts he gained from a lifetime of uncommon experiences that include time spent as an Italian leather salesman, rock-and-roll executive, cross-country tour guide and doorman at a four-star hotel. Cook will share the lessons that inspired his corporate career, and:
Frederick H. Cook, CEO, Golin
Cook is CEO of Golin. He helped build Golin into one of the top 10 largest PR firms in the world (now part of the IPG portfolio). He is the 2013 recipient of a PRSA Gold Anvil Award, and is the author of “Improvise — Unconventional Career Advice from an Unlikely CEO.”
Participants earn 1.0 APR Maintenance Credits for a webinar. Learn more about Accreditation maintenance.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.