In this engaging session, you’ll find the most successful principles and practices for communicators who are tasked with advancing organizational change. Combining research with notable case studies and proven models, you’ll be guided through the construction of a change plan for an actual organization. While it will have its own unique scenario addressed, you will gain valuable insight that you can apply to your own organization. You will also:
Gary Grates, principal, corporate and strategy, W20 Group
Grates has more than 20 years of communications experience, with particular expertise in change management and employee communications. He previously was president/managing director of Edelman Change & Employee Engagement, and vice president of communications, North America, for General Motors.
Anthony D'Angelo, APR, Fellow PRSA, professor of practice, public relations, S.I. Newhouse School of Public Communications, Syracuse University
D’Angelo also is an adjunct professor at Syracuse University. Previously, he served as director of operations for the St. Joseph's Hospital Foundation, director of communications for Magna Inc. and director of global marketing communications for a division of Carrier Corp.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
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