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Crisis Management

Communication Insights From Public Health Responses



Hosted by the Health Academy.

Availability
On-Demand, available until April 9, 2015
Recorded April 3, 2014
Full Price: $200
Members: Free!

Category: Crisis & Reputation

Disease outbreaks and health issues have the potential to get significant news media and public attention. Spokespeople must be trained and versed in risk communication principles, with media “maps” to guide initial efforts, and the ability to use an array of communication channels. Glen Joseph Nowak, Ph.D., professor and director, Center for Health and Risk Communication, University of Georgia, and David Daigle, associate director, communications, Office of Public Health Preparedness and Response, Centers for Disease Control and Prevention, share lessons learned in preparing for and responding to crises, with an emphasis on public health examples.

  • Communication elements and approaches that need to be in place prior to a crisis or emergency.
  • How public health communication strategies and crisis communication responses use the concepts of “community,” “connection” and “collaboration.
  • Strategies and tactics that can mitigate a crisis or foster effective relationships with partners/stakeholders, news media and public communications.

Presenters

Glen Joseph Nowak, Ph.D., professor and director, Center for Health and Risk Communication, University of Georgia

Photo of Glen Joseph Nowak, Ph.D. Previously, Dr. Nowak served as chief of media relations and director of communication for the National Immunization Program Centers at the CDC.


David Daigle, associate director, communications, Office of Public Health Preparedness and Response, Centers for Disease Control & Prevention

Photo of David Daigle Daigle directs communications and media relations for the office and is involved in crisis communication planning and response. He has also been deputy director of media relations at CDC.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


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