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Real-Time Marketing

How Brands Successfully Culture-Jack the Big Moments


Availability
On-Demand, available until June 30, 2015
Recorded June 24, 2014
Full Price: $200
Members: Free!

Category: Communication Strategy

Alissa Blate, executive vice president and global consumer marketing practice leader at MWW Group, will explore how to plan, prepare and engage in real-time marketing.

  • Take advantage of national headlines with approaches to confidently loosen rigid planning processes and respond to risk-averse leadership.
  • The value and distinctions of responding via video, photos, graphics or words.
  • The real-time listening tools to help you find the best opportunities for engagement.

Panelist

Alissa Blate, executive vice president, global consumer marketing practice leader, The MWW Group

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
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