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Real-Time Marketing

How Brands Successfully Culture-Jack the Big Moments


Availability
Live June 17, 2014 3–4 p.m. EDT
On-Demand, available June 24
Full Price: $200
Members: Free!

Category: Communication Strategy

Ephraim Cohen, executive vice president of technology and digital content, and Alissa Blate, executive vice president and global consumer marketing practice leader at MWW Group, will explore how to plan, prepare and engage in real-time marketing.

  • Take advantage of national headlines with approaches to confidently loosen rigid planning processes and respond to risk-averse leadership.
  • The value and distinctions of responding via video, photos, graphics or words.
  • The real-time listening tools to help you find the best opportunities for engagement.

Panelists

Ephraim Cohen, executive vice president, technology and digital content, The MWW Group


Alissa Blate, executive vice president, global consumer marketing practice leader, The MWW Group

PRSA thanks:

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


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