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The Future of Digital PR is Integrated

How to Win Hearts, Minds and Wallets With an Integrated Marketing Approach


Availability
On-Demand, available until May 19, 2015
Recorded May 13, 2014
Full Price: $200
Members: Free!

Categories: Executive Level, Social Media

Singular channels of digital marketing and communications are no longer effective.

The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers. In this webinar, you will learn about:

  • The foundation of an integrated marketing and PR strategy.
  • A marketing case study that integrated PR.
  • A PR case study that integrated marketing.

Presenter

Lee Odden, CEO, TopRank Online Marketing

Photo of Lee Odden Odden is also the author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing.” He has more than 15 years of experience consulting some of the best-known Fortune 1,000 B2B and B2C companies, and fast-growing technology start-ups, ranging from McKesson to Marketo. Cited by The Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the Web.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
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Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.