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Coca-Cola Journey

A Fun, Fearless Approach to Corporate Storytelling


Availability
On-Demand, available until June 9, 2015
Recorded June 10, 2014
Full Price: $200
Members: Free!

Category: Communication Strategy

Hear how you can bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication. During this webinar, you will learn how to:

  • Utilize social syndication and consumer feedback to create content that is relevant in today’s digital and social landscape.
  • Get an inside look at Coca-Cola Journey, a platform sharing stories, videos, opinion pieces and debates — vital to creating a dynamic digital storytelling space.
  • Leverage strategies that create shared value and an emotional connection with consumers.

Presenter

Mallory Perkins, social media analyst, The Coca-Cola Company

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
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