Your Public Relations and Communications Community


The Passion Conversation

Inspiring Your Staff and Supporters to Love Your Brand


Availability
On-Demand, available until July 2, 2015
Recorded June 26, 2014
Full Price: $200
Members: Free!

Categories: Communication Strategy, Executive Level

The Passion Conversation” is about how to get people to fall passionately and madly in love with your organization or cause. Learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business.

This webinar will change your perspective on marketing by:

  • Explaining the three motivations for why people talk about businesses and causes.
  • Detailing how every marketing problem is a people problem in disguise.
  • Giving heartfelt evidence that marketing materials are now conversation tools.
  • Showing how customer communities sustain word of mouth while also sparking financial impact.

Presenter

Geno Church, word-of-mouth inspiration officer, Brains on Fire

Photo of Geno Church Church is responsible for developing word-of-mouth, buzz, viral and evangelism strategies for the agency’s clients. In his 14+ years with Brains on Fire, Church has helped build word-of-mouth into the identities of brands including Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, Rage Against the Haze and many others.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
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Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.