Pack a lunch and dial in to learn the latest innovations in how the Joint Information Center (JIC) works in different high-profile situations. Host Lauri-Ellen Smith, APR, has served as lead public information officer (PIO) in several national incidents, and will share insights on unique events, such as trials and monster truck shows. Learn how social media has impacted the JIC and how the formation of a media committee during major/large scale events can help public affairs officers (PAOs).
Your Session ROI:
Lauri-Ellen Smith, APR, special assistant to the sheriff, Jacksonville Sheriff’s Office
With 30 years’ experience in public relations, Smith has spent her career framing and communicating issues, managing communication during crises and lobbying for policy changes at the state and national level. She advocates for all public relations professionals to know the National Incident Management System (NIMS), and recognize its relevance in most any event, planned or unplanned.