Your Public Relations and Communications Community

How to Use the Joint Information Center

Hosted by the Public Affairs and Government (PAG) Section

Hosted by the Public Affairs and Government Section.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Categories: Crisis & Reputation, Leadership & Management, Techniques & Tactics

Pack a lunch and dial in to learn the latest innovations in how the Joint Information Center (JIC) works in different high-profile situations. Host Lauri-Ellen Smith, APR, has served as lead public information officer (PIO) in several national incidents, and will share insights on unique events, such as trials and monster truck shows. Learn how social media has impacted the JIC and how the formation of a media committee during major/large scale events can help public affairs officers (PAOs).
Your Session ROI:

  • Using the Incident Command System (ICS) works in almost every event — but you have to be flexible, depending on your “partners” in the incident.
  • Stand up a Joint Information Center just for the “fun” of it — providing yourself and colleagues a great real-world experience.
  • In the new JIC paradigm, the media can be our friend … sort of.


Lauri-Ellen Smith, APR, special assistant to the sheriff, Jacksonville Sheriff’s Office

Photo of Lauri-Ellen Smith, APR With 30 years of experience in public relations, Smith has spent her career framing and communicating issues, managing communications during crises and lobbying for policy changes at the state and national levels. She advocates for all public relations professionals to know the National Incident Management System (NIMS), and recognize its relevance in most any event, planned or unplanned.


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