Your Public Relations and Communications Community


Use Social Data and Research in Strategic Communications

How to Draw Meaningful and Actionable Insights


Availability
On-Demand, available until May 1, 2015
Recorded May 1, 2014
Full Price: $200
Members: Free!

Category: Measurement & ROI

Billions of pieces of social data are created every day — the sheer volume of content is overwhelming. It takes constant monitoring and research just to keep track of the conversation around your brand. So, how do you draw meaningful and actionable insights from this ever-growing conversation? 

In this webinar, you’ll discover proven ways to use research and social data to increase your business’ digital impact. As a prelude to her presentation at the “PR Research 101: Simple Steps for Demonstrating and Generating a Positive Return on Public Relations Investment,” May 14, in New York City, presenter Chi-Chi Millaway will provide an interactive experience that includes hands-on exercises, and an examination of case studies and emerging best practices. She’ll discuss:

  • How to identify influencers who will expand your social media impact.
  • How to use research to protect your social brand.
  • How to draw insights from and act upon emerging trends in social media.
  • How to apply social insights for better communications and business decision-making.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
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Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.