Convincing company leaders to adopt any new social tool inside corporate walls tops the list of difficult tasks for most communicators. But selling the benefits of an enterprise-wide social networking (ESN) platform? You might as well suggest doubling the vacation policy. So how does the corporate communicator convince leaders that an ESN is not only a good idea for employees but can create tremendous value for leadership and customers?
In this discussion, discover how SAS, a global technology company with more than 14,000 employees, is modernizing and transforming the way it works using social technologies and a thriving ESN. Learn how to shift the discussion from focusing on the risks of introducing a social work environment to the risks of not encouraging a collaborative and connected approach to getting work done.
Becky Graebe, director of communications, SAS
Graebe oversees employee communication efforts and content creation, a global intranet and enterprise social media channels to ensure the company’s 14,000 employees and 400 offices around the world are well-informed and connected.
Nancy Syzdek, APR, manager, corporate communications, JT3 LLC
Syzdek leads corporate communications for Las Vegas-based defense contractor JT3, and is a full-time lecturer for the Hank Greenspun School of Journalism and Media Studies at UNLV.
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