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Achieving Better Results Through Integrated Marketing Communications

Understanding the Basics


Availability
On-Demand, available until Aug. 11, 2015
Recorded Aug. 5, 2014
Full Price: $200
Members: Free!

Categories: Communication Strategy, Executive Level

Integrated Marketing Communications (IMC) is an often-misunderstood practice within the marketing, media and advertising industries. In fact, IMC is a simple concept that ensures that all marketing tools are carefully integrated so that they work together for stronger results — and public relations professionals are usually at the apex of it all.

In this webinar, you’ll gain an understanding of the foundation of IMC, including:

  •         The basic components of IMC.
  •         Why brands are turning to IMC for better results.
  •         An examination of a recent, successful IMC campaigns.

Presenter

Bonnie Harris, adjunct professor, Reed College of Media, West Virginia University

Photo of Bonnie Harris Harris has designed and implemented IMC strategies for clients across the United States, including National Geographic and Yale University. Prior to founding her IMC practice in 2002, she worked in marketing and management in the technology industry for 15 years. She received her Master's degree from the IMC program at West Virginia University in December of 2007.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
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