With mobile gaining more market share over the past few years, it's more important than ever for public relations professionals to think about how to best reach audiences in the most efficient way. While mixing mobile with social media can create a whole new category of crisis-based or reputation management; there is certainly an opportunity to use mobile as a means to deliver news and create positive publicity for an organization or a brand.
In this webinar, you’ll learn about:
? The mobile opportunity for public relations.
? The 15-second press release.
? Mobile PR strategies and best practices to add value.
? Mobile content dos and don’ts.
? Mobile PR optimization for search, social and visual.
? Measuring what matters.
Lisa Buyer, president and CEO, The Buyer Group
Lisa Buyer is president and CEO of The Buyer Group, and is a social PR evangelist, journalist and publicist. Author of the book, “Social PR Secrets,” and named one of the Top 40 Digital Strategists by the Online Marketing Institute in 2014 and 2013, Lisa is passionate about how PR, social media and SEO influence one another. She is also the editor of Social #PR Chat, which covers trends in social PR, mobile PR, brand PR and SEO PR. She is a columnist at Search Engine Watch, and a regular speaker at PubCon and SES. She is part of the ClickZ faculty, and most recently became an instructor of the University of San Francisco’s Online Advanced Social Media certificate program.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.