In an era where everyone’s professional story is told in part through the results people find when they search for them online, professionals have to think about the ways they are actively managing their digital presence and how their individual presence contributes to the overall story of their company. From journalists to potential employees to clients/customers and business partners, a professional’s profile becomes an important venue for them to show people rather than just tell them about their knowledge of and passion for the issues on which they focus. How do you think about managing your digital footprint in a way that builds the story you want to tell and that demonstrates your expertise in ways that comply and align with the regulatory environment in which you’re communicating?
In this session, we will discuss how to:
Jackie Kolek , partner and managing director, Peppercom
Sam Ford , director of audience engagement, Peppercomm