Category: Techniques & Tactics
Is the practice of public relations truly adaptable to the world’s many social, economic and political systems? Any doubts will be dispelled in this report from three experts on international public relations. They will summarize their new research on award- winning case histories from around the world.
As public relations have expanded globally, professionals and educators have developed new strategies and tactics to fit many different local governance and cultural systems. Case histories that truly “drill down” on such success stories under unusual circumstances have been rare. Now, new research “on the ground” from the four corners of the world is available. Surprising information – and very useful, too.
Sergei Samoilenko, communications instructor, George Mason University
In addition to instructing, Sergei is the faculty advisor for the Public Relations Student Society of America (PRSSA). He also assists the Center for Global Education (CGE) at George Mason with developing CGE summer programs in public relations in Austria and Germany. He also serves as president of the Eurasian Communication Association of North America (ECANA), established to facilitate former Soviet Union-related communication research, education and its practical social application in Russia and the United States, and to promote joint projects between scholars from Russia, CIS and Baltic states and their North American counterparts.
John L. Paluszek, APR, Fellow PRSA, senior counsel, Ketchum
Paluszek specializes in reputation management and corporate responsibility. He is a past chair of The Global Alliance for Public Relations and Communication Management, liaison to the United Nations for the Global Alliance and PRSA, and a public relations representative on the IIRC communications committee.
Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA, professor emerita, Virginia Commonwealth University
VanSlyke Turk was director of the School of Mass Communications, and professor of public relations at Virginia Commonwealth University for 12 years. Her previous academic teaching and administrative assignments were at Zayed University (United Arab Emirates), University of South Carolina, Kent State University, University of Oklahoma, Louisiana State University and Syracuse University. She developed the concept for the “Learning to Teach” book and edited the first edition in 1991. She was the PRSA Educator of the Year in 1992.
Jean Valin, APR, Fellow CPRS, principal, Valin Strategic Communications
Valin is the co-chair of the Commission on Public Relations Education and the 2013 recipient of the PRSA David Ferguson award from the Educators Academy. He is Principal at Valin Strategic Communications. Earlier in his career, he was a senior communication executive in the Canadian government.
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