With the proliferation of new marketing channels almost daily, increasingly tighter budgets and a world of "multi-minding" consumers, having a sound, holistic marketing platform is critical. What exactly is integrated marketing and how does it come to life, from the presentation of the business opportunity to the execution of the plan? During this Brown Bag discussion, we will address:
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Megan Severs, associate vice president, Fahlgren Mortine
As associate vice president at Fahlgren Mortine, Severs has spent 11 years navigating the ever-changing landscape of public relations, social media and marketing communications in Chicago, and Columbus, Ohio. With a love for storytelling, Severs has helped shape the narrative for brands like McDonald’s, ConAgra Foods, ZonePerfect, The Home Depot and The Joffrey Ballet, on both a national and local level. Severs is a proud graduate of Miami University, in Oxford, Ohio.