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Compression Planning®

A Blueprint for Efficient Problem Solving


Availability
On-Demand, available until Aug. 13, 2015
Recorded Aug. 14, 2014
Full Price: $200
Members: Free!

Category: Communication Strategy

How can you move an idea from “dilemma” to “done,” especially when members of the group come to the table with different perspectives? Veteran PR professionals Merrie Meyers, Ph.D., APR, Fellow PRSA, principal, Merrie Meyers Public Relations LLC, and Patrick M. McNellis, director, operations, McNellis Associates, will discuss how Compression Planning (CP) can take a diverse group from the idea to the outcome, as well as the items you need to create your own CP process. You’ll gain practical, hands-on experience to help you solve actual business problems.

You’ll also learn:

  • A constructive and targeted planning process to churn ideas beyond brainstorming into specific strategies and tactics.
  • Specific strategies for exploring ideas and focusing on solutions, as well as guidelines for engaging in both processes and determining when each should occur.
  • How to “lay out” concepts in a visual format to gain greater understanding and support.

Presenters

Merrie Elyn Meyers, Ph.D., APR, Fellow PRSA, principal, Merrie Meyers Public Relations and Marketing

Meyers is experienced in problem solving, crisis management, fundraising and consensus building. She is involved in development and grant writing for Broward College and a communication professor at Nova Southeastern University.


Patrick M. McNellis, director of operations, McNellis Associates

Photo of Patrick M. McNellis McNellis is a gifted facilitator and expert in planning systems and coaching. He has created a number of knowledge products, studies and systems, and written “The Compression Planning Blueprint,” for Compression Planning users.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
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