Category: Crisis & Reputation
Making important decisions while under intense stress can be a challenge, even for the strongest leaders. When a crisis hits, you quickly discover that your role is far broader than advising and implementing news and social media strategies. Go behind the scenes to discover how crisis teams work in the real world, and walk away with specific ideas to help your team overcome stress and uncertainty, and quickly make sound, wise and ethical decisions. In this session, you will:
• Learn how to evaluate how actual crises in the news were mitigated or resolved through persuasive communications with decision makers.
• Discover ways to refocus decisions on customers, employees and others impacted by the crisis, not the bottom line.
• Glean ideas for working with different personality types in a crisis, and how to stay cool and calm throughout the crisis.
Joan H. Gladstone, APR, Fellow PRSA, president and CEO, Gladstone International, Inc.
Gladstone has managed national media and stakeholder communications related to labor strikes, food crises, environmental issues, bankruptcies, protests, investigations, lawsuits and more. She was elected to the PRSA College of Fellows in 2007, and was the recipient of a PRSA Silver Anvil Award in 1996.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.