Category: Communication Strategy
Employee engagement is at an all-time low across all industries. The diversity of today’s workforce, including generational differences in how we listen and learn, is challenging companies to reach employees where they are. As businesses struggle to stay in tune with their employees, corporate communications professionals are often expected to provide new and dynamic solutions. To be successful, communicators must understand and utilize a broad portfolio of innovative and ever-changing engagement strategies and tactics.
Join your PRSA Employee Communications Section colleagues as we discuss ways you can “up your game” with all target audiences and produce higher levels of engagement. We’ll discuss new insider secrets and practical tools that can be implemented quickly and easily in your organization, regardless of industry. You also will get a look inside Erickson Living’s employee engagement strategy, including its social media ambassador program, mobile communications strategy and next evolution of the company intranet. Then we will open the conversation so you can share your own best practices and new ideas for employee engagement.
Please note that you must be a member of the Employee Communications Section to register for this brown bag discussion. PRSA members, join the Employee Communications Section today.
Tracy Imm, APR, ABC, director, corporate communications, Erickson Living
Imm is an accredited business communicator with more than 25 years of leadership and project management experience in a variety of sectors, including health care, equipment leasing, energy/utilities, aerospace and defense, financial services, retail, professional services and software development/technology. With both corporate and agency experience, she is a strategic thinker who also knows how to implement communications tactics that get business results.
Sean D. Williams, founder and CEO, Communication AMMO, Inc.
Sean Williams is founder and CEO of Communication AMMO, Inc. He also is adjunct professor of public relations at Kent State University and a member of the Institute for PR’s Measurement Commission. Williams is past chair (2014) of the PRSA Employee Communications Section.
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