Your Public Relations and Communications Community

Evolve Your Practice and Approach

How Content Marketing Is Changing PR Storytelling

Hosted by the Independent Practitioners Alliance.

This section webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Branding

As more and more consumers are conducting online research before making purchase decisions, their first engagement with a brand often occurs via social media. As a result, companies are opting to hire in-house social media experts for brand development and evangelism. This puts PR pros in a unique position to continue to lead the way in message and story development.

In this session, you’ll receive insights and tips to help you expand and transform your storytelling into content marketing, as well as find out how to create a reasonable social media presence for your client or brand. You’ll also learn how to:

• Use content marketing to increase sales.
• Approach content marketing in a way that positions your client or brand as a thought leader.
• Optimize past content, including white papers and case studies, for your new content marketing initiative.
• Develop an editorial calendar (participants will receive a customizable template download).


Gina Milani, president, Milani Marketing & Public Relations, LLC

Milani has more than 25 years of combined experience in high technology and government relations-related positions, and specializes in developing successful communications infrastructures for small to medium-sized enterprise technology companies, including start-ups. 

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit


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