Category: Social Media
We live in a time where communication technologies are evolving at a breathtaking pace, our world literally changing between blinks. For businesses, this offers the potential to use a plethora of mediums to systematically move end-customers or users from curiosity, to intent, to purchase. Yet, many still fail to effectively "move the needle" when it comes to social media, and wonder what they’re doing wrong.
In this new media world, narrowing the gap between product and consumer, and service and user, is done through smart storytelling that motivates the audience to share the story further. In this session, you’ll explore the key principles of "social PR" and learn how to integrate them into your work. Using a range of case studies, you’ll gain affordable tools and techniques, as well as an understanding of how integral measurement is to smart social PR strategies. You’ll also learn how to:
Shonali Burke, ABC, president and CEO, Shonali Burke Consulting, Inc.
Burke was named to PRWeek’s inaugural top “40 Under 40” list of US-based PR professionals and is considered one of 25 women who rock social media. She also is adjunct faculty member at Johns Hopkins University, publisher of Waxing UnLyrical, the popular PR and digital media blog, and founder and curator of the #measurePR hashtag and Twitter chat.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.