Category: Techniques & Tactics
Wordplay can help you captivate readers, get the media to steal your sound bites and make your messages more memorable. The good news is that wordplay doesn’t take talent. It doesn’t take creativity. Instead, it takes technique, tricks and time.
In this wordplay writing webinar, you’ll learn techniques you can use to come up with the best headlines, leads and sound bites you’ve ever written. You will:
Ann Wylie, president, Wylie Communications
Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
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