Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before.
But here’s a well-kept secret: Journalists are people too! They want visually engaging, multi-media and social-friendly content. Also, journalists are consummate storytellers — and there’s nothing storytellers love more than a good story.
This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets. You’ll learn:
Interested in learning more? Check out Evans Williams' white paper, "Design Thinking for Communications Professionals: How Design Thinking Processes Can Help You Shape Organizational Stories That Connect" (PDF).
Malayna Evans, Ph.D., managing partner, PWR New Media
Evans has worked in the digital communications field for more than 10 years, and has focused primarily on the execution of media-facing digital assets, such as multimedia news releases. She works with clients ranging from associations to CPG firms to some of the country's largest and most innovative public relations firms. She earned her master’s degrees at the University of Illinois at Chicago and the University of Chicago, and has a Ph.D. from the University of Chicago.
Participants earn 2.0 APR Maintenance Credits for a one-day course. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.