Your Public Relations and Communications Community


Cut Through the Clutter

Make Every Piece You Write Easier to Read and Understand


Availability
This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

Is your copy easy to read? According to communication experts, that’s one of the two key questions people ask to determine whether to read a piece — or toss it.

Fortunately, academics have tested and quantified what makes copy easy to read. Unfortunately, that research virtually never makes it out of the ivory tower and into the hands of writers who could actually apply it.

But you’ll leave this session with “the numbers” you need to measurably improve your copy’s readability. Specifically, you’ll learn:

  • How long is too long: for your paragraphs? your sentences? your words?
  • Three ways to shorten your copy — and which is the most effective way.
  • How to avoid causing your reader to skip your paragraphs.
  • A tool you can use (you probably already have it, but you might not know it) to quantifiably improve your copy’s readability.
  • A seven-step system for making your copy clearer and more concise.

Presenter

Ann Wylie, president, Wylie Communications

Photo of Ann Wylie Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.

 


 
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