New Professionals Section
How Polarizing Scotch Brand, Laphroaig, Built a Social-Centric Global Campaign
Nov. 11, 2014
| Section Webinar, On-Demand Available Nov. 18
Laphroaig’s “Opinions Welcome” is a perfect example of a global social campaign that started digitally, from ideation to execution, then branched out using the consumer as the brand megaphone. Discover which components to consider and why in developing a social global campaign.