All Public Relations Training by Category

Learn how to gain the experience you need in order to present a well-rounded body of work, as well as how to put your best foot forward and clearly communicate what you know to the Readiness Review panel.

Has it been a while since you’ve taken a multiple-choice exam? Increase your understanding of the multiple-choice environment, and participate in demonstration exercises.

The Accreditation in Public Relations + Military Communication (APR+M) is an enhanced certification from the well-established Accreditation in Public Relations (APR). The APR+M signifies that an individual meets all APR qualifications, as well as possesses a rigorous knowledge surrounding military public affairs.

Internal and external communication affects bottom-line issues. Learn how to calculate the return on your own communication campaigns or channels.

Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.

Build brands with public relations insights and strategies. Create a significant brand experience that will deepen emotion and drive engagement.

Learn how the company’s public relations and public affairs teams engaged media, key stakeholders and internal audiences in the biggest expansion in the cruise line’s history.

Hear strategies for empowering stakeholders to promote a common message to increase public awareness and action in measurable ways. Discover how to integrate your entire membership/supporter base into a campaign championed by one member/supporter.

Despite advances in digital technology and social media, a successful response to a crisis depends on a solid plan built around teams, processes, audiences and messages. Learn how to provide value to your organization when it counts — in a crisis.

As public relations practitioners in the entertainment and sports fields are well aware, there seems to be a particular urgency associated with issues involving public figures. Join this webinar to learn what you can do to prepare for crisis... before the crisis happens.

When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.

Are you paying attention to the big picture? Learn how to identify emerging trends that will affect your business.

Learn to identify crisis-causing risks and exposures; the crisis plan components most plans miss, but must have; and how to avoid, anticipate and pre-empt the mistakes and errors that cause response failure.

Why dosome social media programs thrive when their leader leaves and others fail? Learn how to integrate social media into your organization so that if a star leaves, social media efforts can remain effective.

Join fellow members of the New Professionals Section for an informal discussion about what concerns senior PR pros have about their junior employees that they can’t or won’t say outright.

Using multiple communication approaches certainly makes customer communications more effective. However, it also makes it harder to isolate how much impact each element might have. Learn how different elements contribute to ROI.

Develop your own key performance indicators (KPIs) and learn how to identify the right metrics to track over time.

Understand the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.

The results of GAP VII will help you understand and successfully deal with the profound shifts taking place within public relations’ roles and responsibilities, as well as management’s increasing expectations.

Find out how Web analytics, properly implemented and interpreted, can provide you powerful feedback on public relations performance. Learn how to let your Web users show you how to improve your website.

Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.

Learn how the company’s public relations and public affairs teams engaged media, key stakeholders and internal audiences in the biggest expansion in the cruise line’s history.

Learn to avoid the training pitfalls that put off executives and leaders, and how to energize and focus spokespeople. Hear about in-depth scripting and a content development process that controls interviews and audiences.

Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.

As public relations practitioners in the entertainment and sports fields are well aware, there seems to be a particular urgency associated with issues involving public figures. Join this webinar to learn what you can do to prepare for crisis... before the crisis happens.

Your actions or inactions could put your company into hot water despite your best intentions. Gain awareness of some of the most common legal issues faced by companies utilizing social media, and learn to avoid a costly corporate lawsuit.

A decentralized communications model can enhance an organization’s reach and engagement with its audiences. Explore a case study that demonstrates how a global, decentralized company led an internal shift to maximize social and digital media.

What is the ideal mix between old and new media? Learn how top organizations are blending new with old media for more creative, exciting and results-bearing programs.

Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.

Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.

We all have had to wear the “event planner” hat at one time or another, but too many times we are strapped for great ideas, or have a very limited budget. Examine elements critical to putting together a spectacular event on a limited budget.

Booz Allen Hamilton launched the National Trust and Confidence Index Study (NTCIS) to assess the key elements that shape public trust and confidence. Hear how the index can be used by government, commercial and not-for-profit organizations to baseline their current level of public trust and confidence, and what areas the NTCIS suggests need improvement.

Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.

Uncover the next breed of communications toolsets, and navigate the politics of leading cross-discipline communications to turn naysayers into supporters.

How can you put key messages to work? Learn a five-step system for preparing strategic messages.

How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.

Write attribution like a pro, and use some simple tricks that will give your writing polish and authority. Avoid over-quoting, hiccup quotes and an irritating “bumpety-bump” formula that lulls your readers to sleep.

Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.

Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.

Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.