All Public Relations Training by Category

Learn how to gain the experience you need in order to present a well-rounded body of work, as well as how to put your best foot forward and clearly communicate what you know to the Readiness Review panel.

How do you start prepping? Learn what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential.

Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.

When carried out correctly, generational marketing can serve as a cost-effective strategic research approach to learning more about your target audiences. Learn how each group has its own nuances, personality, distinctions and personal value.

Gain a strategic approach to communications that will help you become more of a strategist, better prepared to offer solutions and counsel and more valuable to your organization’s decision making.

As public relations practitioners in the entertainment and sports fields are well aware, there seems to be a particular urgency associated with issues involving public figures. Join this webinar to learn what you can do to prepare for crisis... before the crisis happens.

How can you turn product conversations into passionate conversations? Hear about word-of-mouth case studies, and learn how to allow your fans to share brand ownership.

This webinar will provide specific knowledge about this distinctive group that will help attendees better understand and lead them, while reducing the frustration many Gen Xers and Boomers report in attempting to do so.

Learn practices that will get you invited into the decision-making process before all the decisions have been made by the high-priced lawyers and outside consultants.

Information can make every strategy and tactic more effective, and it does not have to be mysterious at all! You just have to become comfortable with how it works and what it can do for you.

Ensure that measurement is done in a manner that is methodologically sound and can live up to the greatest scrutiny from your boss, client or CFO.

The Barcelona Principles dismissed Advertising Value Equivalents (AVEs) as a bankrupt measurement approach; learn what replaces AVEs.

Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.

Proactive planning — with a specific message — is the only way to go into a media interview. Be prepared for every media opportunity facing you, your clients and your company.

Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.

Ensure that you have all of the essential elements that mainstream journalists expect. Then, integrate social media features into your online newsroom so that people can easily share your news.

As public relations practitioners in the entertainment and sports fields are well aware, there seems to be a particular urgency associated with issues involving public figures. Join this webinar to learn what you can do to prepare for crisis... before the crisis happens.

Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.

Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.

We are in an environment where brands no longer have complete control due to a fragmented and consumer-driven digital media culture. To break through and stand out, programs must be buzz-worthy.

How can you put key messages to work? Learn a five-step system for preparing strategic messages.

How do you make your copy easier to read? Gain nine tools for measuring, managing and reporting reading ease, and three bonus tips for boosting readability.

Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.

Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.

How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.

Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.