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On-Demand Course

Online Course

Category: Writing

“Advanced PR Writing” is focused on advanced writing techniques that help make your copy more exciting and memorable. This is part four of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.”
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Course

Online Course

Category: Communication Strategy

This comprehensive e-learning course offers in-depth approaches to leveraging key components of marketing, media and advertising to accelerate PR campaign results. Divided into five learning modules, this course will position you to lead integrated marketing communications campaigns from start to finish.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; On-Demand


On-Demand Course

Online Course

Category: Writing

“PR Writing Essentials” is focused on writing techniques that position your copy to persuade while remaining unshakably believable. This is part one of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.”
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Course

Online Course

Category: Writing

“Press Releases” is focused on press writing techniques addressing the needs of journalists and your organization’s management. This is part two of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.”
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Course

Online Course

Category: Writing

“Proofing and Grammar for PR” is focused on writing techniques that make your copy tighter and your writing approach easier. This is part three of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results.”
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Course

Online Course

Category: Writing

This comprehensive e-learning course encompasses every major writing skill and technique required of a professional media relations communicator. Divided into four learning modules, this turnkey program covers the cornerstones of today’s demanding PR writing skillset, including thinking and writing like a journalist, ensuring clean and flawless copy, writing superior press releases and pitches, and applying creativity and style for greater impact.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


Sept. 3 Thu.

Tools and Tactics for Crowdsourcing Content With Industry Influencers and Your Community
Sept. 3, 2015 | Webinar, On-Demand Available Sept. 10

Category: Techniques & Tactics

Demand for content continues to rise as marketing and communications professionals are challenged to satisfy the information needs of hungry consumers. This session will provide you with an influencer content strategy, best practices and tools to scale the kind of content buyers and communities really want — because they had a hand in creating it.
Photo of Lee Odden
Featured Presenter:
Lee Odden; Live Online


Sept. 10 Thu.

Putting More Thought Into Practice
Sept. 10, 2015 | Webinar, On-Demand Available Sept. 17

Category: Communication Strategy

Based on smart thinking and best practices curated from more than 100 articles and marketplace experiences, this session will teach you what thought leadership is and the characteristics of effective thought leaders.
Photo of Debbie Wetherhead
Featured Presenter:
Debbie Wetherhead; Live Online


Sept. 15-16 Tue.–Wed.

Key Concepts and Techniques of Effective Public Relations
Sept. 15–16, 2015 | Course | New York, N.Y.

Category: Communication Strategy

Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
Robin Schell, APR, Fellow PRSA; In-Person


Sept. 15 Tue.

Move People to Act
Sept. 15, 2015 | Webinar, On-Demand Available Sept. 22

Category: Techniques & Tactics

The secret to writing persuasively is to position your messages in your audience’s best interest. Learn a four-step process for making your message more relevant, valuable and rewarding to your audience.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Sept. 17 Thu.

Writing and Speaking With Words That Resonate
Sept. 17, 2015 | Course | Chicago, Ill.

Categories: Crisis & Reputation, Writing

Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person


Sept. 17 Thu.

Technology Section
Hear How Technology Facilitates Reporting
Sept. 17, 2015 | Section Webinar, On-Demand Available Sept. 24

Category: Communication Strategy

Even the most robust reporting staffs are challenged to keep pace with the volume and velocity of data being generated. Fortunately for today’s media and PR leaders, new storytelling technology is helping media and communications leaders offload routine reporting. Gain a closer look!
Kristian Hammond; Mary Conley Eggert; Live Online


Sept. 17 Thu.

How Public Relations Contributes to Decision Making in Big-Data Business
Sept. 17, 2015 | Webinar, On-Demand Available Sept. 24

Category: Techniques & Tactics

Learn how even simple PR research and evaluation can guide the PR process, from understanding your organizational landscape to setting objectives, developing strategy and evaluating performance for continuous improvement.
Johna Burke; Mark Weiner; Cindy Villafranca; Live Online


Sept. 18 Fri.

Working Smarter in the Ever-Changing Communications Landscape
Sept. 18, 2015 | Course | Arlington, Va.

Categories: Communication Strategy, Social Media

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; In-Person


Sept. 18 Fri.

Association/Nonprofit Section
Sept. 18, 2015 | Interactive Discussion

Category: Crisis & Reputation

Your organization will face a crisis at some point, and how you manage the situation will determine whether your organization’s reputation survives. Reaching out to a variety of key audiences is critical for crisis communication success. With more than 20-years of experience in crisis counseling and management, Joan Gladstone will discuss strategies that will help your nonprofit communicate effectively during the crisis and survive scrutiny from media and stakeholders.
Photo of Joan Gladstone, APR, Fellow PRSA
Featured Presenter:
Joan Gladstone, APR, Fellow PRSA;


Sept. 22 Tue.

Employee Communications Section
Lessons From Show Business for Your Business
Sept. 22, 2015 | Section Webinar, On-Demand Available Sept. 29

Category: Techniques & Tactics

Learn how to look at internal communications in a different way. You'll gain a simple, relatable model to use in tackling most any internal communications challenge. When in doubt, you'll be encouraged to ask yourself, "What would Ryan Gosling do?"
Photo of Rob Biesenbach
Featured Presenter:
Rob Biesenbach; Live Online


Sept. 24 Thu.

Everyday Expectations
Sept. 24, 2015 | Webinar, On-Demand Available Oct. 1

Category: Leadership & Management

Join us for this lively webinar as we discuss the challenges that we face each day as professional communicators. Panelists representing corporate, agency and association clients will offer insights gained on the front lines of public relations practice.
Kirk Hazlett, APR, Fellow PRSA; Emmanuel Tchividjian; Jennifer Ortiz; Marlene Neill, Ph.D., APR; Live Online


Sept. 25 Fri.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
Sept. 25, 2015 | Course | New York, N.Y.

Categories: Branding, Media Relations, Techniques & Tactics

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Photo of Malayna Evans Williams, Ph.D.
Featured Presenter:
Malayna Evans Williams, Ph.D.; In-Person


Sept. 25 Fri.

Using IMC Strategies and Tactics to Market Your Way Up the Ladder
Sept. 25, 2015 | Webinar, On-Demand Available Oct. 2

Category: Techniques & Tactics

Learn how to turbo-charge your resume and cover letter with action statements that demonstrate measurable and impactful outcomes. Find out about strategies, tactics and techniques for keeping your skills sharp and convincing an employer that you “feel their pain” and can solve problems for them.
Featured Presenter:
Eric Minor
Eric Minor; Live Online


Oct. 1-2 Thu.–Fri.

How to Think and Advise Management Strategically During Tough Situations and Crises
Oct. 1–2, 2015 | Course | New York, N.Y.

Categories: Crisis & Reputation, Executive Level

When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
James E. Lukaszewski, ABC, APR, Fellow PRSA, BEPS Member Emeritus; In-Person


Oct. 8 Thu.

Enhance and Grow Your Communications and Marketing Efforts
Oct. 8, 2015 | Course | New York, N.Y.

Categories: Social Media, Techniques & Tactics

You’ll learn about how to expand your use of LinkedIn as a networking and social media tool to generate awareness for your organization, build thought leadership for yourself or others (clients, company executives), network with influencers, attract employees, and much more. By learning how to better use one of the fastest growing social media platforms, you’ll gain insight into how to build the personal brands of individuals in your organization, as well as for yourself.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; In-Person


Oct. 13 Tue.

Strategic Leveraging for Fundraising Success
Oct. 13, 2015 | Webinar, On-Demand Available Oct. 20

Category: Communication Strategy

In the new world of corporate gift giving, success comes from collaboration and co-branding to achieve mutual goals. During this webinar, attendees will learn to develop a clear vision of their fundraising goal and tips to engage sponsors by co-branding and adding value to their relationships.
Featured Presenter:
Cyndee Woolley, APR
Cyndee Woolley, APR; Live Online


Oct. 15 Thu.

Defending Your Brand From Social Media Hijackers
Oct. 15, 2015 | Webinar, On-Demand Available Oct. 22

Category: Social Media

Sponsored by the PRSA Global Affairs Committee. Experts in the new crisis management techniques will discuss how corporations, NGOS, governments, celebrities and others can be subject to social media brandjacking, and how to regain control of the narrative around their brand.
Quentin Alistair Langley; Oliver S. Schmidt; Katerina Tsetsura, Ph.D.; Live Online


Oct. 20 Tue.

Reach Nonreaders and Draw Readers in With Microcontent
Oct. 20, 2015 | Webinar, On-Demand Available Oct. 27

Category: Techniques & Tactics

Learn how to use your display copy — headlines, links and subject lines — to pull readers into your copy, make your piece more inviting, and even communicate to flippers and skimmers.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Oct. 27-28 Tue.–Wed.

Oct. 27–28, 2015 | Course | Arlington, Va.

Category: Writing

The secret to reaching readers is to position your messages in your audience’s best interests. In this session, you’ll learn a four-step process for making your messaging more relevant, valuable and rewarding to your audience.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Oct. 27 Tue.

Technology Section
Oct. 27, 2015 | Interactive Discussion

Category: Techniques & Tactics

Join us for a discussion of how our panelists have learned to build value through change, and how that can help you turn risk into reward during periods of uncertainty. We’ll learn how Zebra Technologies regrouped and shifted their thinking to successfully work through the acquisition of Motorola’s enterprise business, and how PCTEL developed a working list of considerations as they pursued their M&A strategy.
Photo of Carolyn Dolezal
Featured Presenter:
Carolyn Dolezal; Debbie Murphy; Shawn Gaines;


Oct. 27 Tue.

Keeping Up With the Latest Changes in Media Outreach in the Dramatically Changing Media Environment
Oct. 27, 2015 | Webinar, On-Demand Available Nov. 3

Category: Media Relations

Strategic communications is crucial, but most of your students’ entry-level roles will start with tactical assignments, including media outreach. So much of the art and science of media relations has changed in just the last few years, we’ve put together this opportunity to update your content on this important topic.
Michael Smart; Marcia DiStaso, Ph.D.; Live Online


Nov. 4-7 Wed.–Sat.

Nov. 4–7, 2015 | Course | Atlanta, Ga.

Category: Accreditation Preparation & Maintenance

Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.
Angie Champsaur, APR; Jason S. Kirsch, APR; Amy Beisel Hill, APR; In-Person


Nov. 4 Wed.

Association/Nonprofit Section
Nov. 4, 2015 | Interactive Discussion

Category: Media Relations

Media relations is part of every organization’s public relations efforts, but it is critically important for nonprofit organizations. Whether focusing on awareness building, advocating for policy change, or simply relaying success stories, nonprofits need to devise a media relations strategy to work with both traditional and new media outlets. Former journalist and current communications specialist Mr. Nate Hoekstra will discuss strategies to produce successful media relations efforts, such as how to turn organizational information into newsworthy stories and knowing which audiences use different media outlets.
Photo of Nate Hoekstra
Featured Presenter:
Nate Hoekstra;


Nov. 5 Thu.

Fine-Tune Your Strategies and Tactics
Nov. 5, 2015 | Webinar, On-Demand Available Nov. 12

Category: Communication Strategy

Understanding your target audience’s behavior is a key critical success factor in today’s multi-channel media campaigns. Public relations professionals can incorporate personas and other behavioral marketing concepts into their practice to fine-tune strategies and tactics and improve overall campaign performance.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; Live Online


Nov. 7 Sat.

Educators Academy
Nov. 7, 2015 | Course | Atlanta, Ga.

Category: Emerging Trends

What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session.
In-Person


Nov. 8-10 Sun.–Tue.

Nov. 8–10, 2015 | Conference | Atlanta, Ga.
Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.
In-Person


Nov. 17 Tue.

Make Your Blog Posts and Social Media Status Updates More Creative
Nov. 17, 2015 | Webinar, On-Demand Available Nov. 24

Category: Techniques & Tactics

Find out how to make your messages more interesting than cat videos and Kim Kardashian with techniques that make your audience laugh, cry and hit “send.”
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Nov. 19 Thu.

Strategic Planning to Build Brand Awareness and Advocacy
Nov. 19, 2015 | Course | Washington, D.C.

Categories: Communication Strategy, Social Media

Learn how to strategically pull together a communication plan by integrating new types of research methods, monitoring and tracking key conversations, understanding deeper engagement through better content planning, and by benchmarking measurement across a realm of social media.
Photo of Deirdre Breakenridge
Featured Presenter:
Deirdre Breakenridge; In-Person


Dec. 1 Tue.

What to Do and Say to Create a Powerful Competitive Advantage
Dec. 1, 2015 | Course | New York, N.Y.

Categories: Communication Strategy, Crisis & Reputation

Join internationally-renowned crisis expert and professor Helio Fred Garcia, and discuss best practices in effective crisis response.
Photo of Helio Fred Garcia
Featured Presenter:
Helio Fred Garcia; In-Person


Dec. 3-4 Thu.–Fri.

Strategies and Tactics for Effective Social Media Communications
Dec. 3–4, 2015 | Course | New York, N.Y.

Categories: Social Media, Techniques & Tactics

Bring your laptop and raise your social media management skills to the next level. Top-rated emerging technologies instructor Eric Schwartzman shares the latest tip and tricks to help you update your digital communications skills and improve your social marketing engagement rates.
Photo of Eric Schwartzman
Featured Presenter:
Eric Schwartzman; In-Person


Dec. 3 Thu.

Become a More Influential Adviser
Dec. 3, 2015 | Webinar, On-Demand Available Dec. 10

Category: Leadership & Management

Learn how to be more influential, more interesting, more memorable, more important, and how to have the kind of top-level relationships and access you would most like to have. Jim Lukaszewski has designed this webinar to help you understand what being strategic really means.
James E. Lukaszewski, ABC, APR, Fellow PRSA, BEPS Member Emeritus; Live Online


Dec. 8 Tue.

Transforming Audience Engagement With Real-Time PR
Dec. 8, 2015 | Course | New York, N.Y.

Categories: Branding, Communication Strategy, Techniques & Tactics

As people interact with global events as they’re still unfolding, smart brands are reshaping expectations of audience engagement through real-time PR. This high-energy, information-packed seminar will help attendees from organizations large and small discover, understand and plan for the real-time PR revolution, then put tools in their hands to gain a jump on competitors, win applause from executives and drive sales, excitement and loyalty from customers.
Photo of Mike McDougall, APR, Fellow PRSA
Featured Presenter:
Mike McDougall, APR, Fellow PRSA; In-Person


Dec. 8 Tue.

Offer News You Can Use, and Watch Your Reach and Influence Grow
Dec. 8, 2015 | Webinar, On-Demand Available Dec. 15

Category: Techniques & Tactics

Find the right story — and craft the best story angle — for Web pages, content marketing pieces and social media status updates. Create tip sheets, survey stories and case studies that almost write themselves with our fill-in-the-blanks templates and annotated exam.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Dec. 10 Thu.

A Comprehensive, Behavioral and Measurable Strategic Planning Approach
Dec. 10, 2015 | Course | Boston, Mass.

Category: Communication Strategy

Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.
Photo of Stacey Smith, APR, Fellow PRSA
Featured Presenter:
Stacey Smith, APR, Fellow PRSA; In-Person


Dec. 11 Fri.

Working Smarter in the Ever-Changing Communications Landscape
Dec. 11, 2015 | Course | New York, N.Y.

Categories: Communication Strategy, Social Media

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; In-Person


On-Demand Webinar

A Path to Redemption for Public Speakers
On-Demand Webinar

Category: Techniques & Tactics

Solid presentation skills can help PR pros win new business, gain approval for projects and budgets, rally teams, motivate employees and better position themselves as industry and community leaders. Gain practical techniques to overcome the deadliest of presentation sins.
Photo of Rob Biesenbach
Featured Presenter:
Rob Biesenbach; On-Demand


On-Demand Webinar

The How-To of Accreditation
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

How do you start prepping? Learn what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential.
Deborah Steel Saline, APR, Fellow PRSA; Bob Saline, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Prepare for Your +M Readiness Review
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

The Accreditation in Public Relations + Military Communication (APR+M) is an enhanced certification from the well-established Accreditation in Public Relations (APR). The APR+M signifies that an individual meets all APR qualifications, as well as possesses a rigorous knowledge surrounding military public affairs.
Barbara Burfeind, APR+M, Fellow PRSA; On-Demand


On-Demand Webinar

Learn the Discipline and Tools for Effective Message Development
On-Demand Webinar

Category: Communication Strategy

Find the formula for creating compelling headlines, as well as explore a three-step process for developing stickier messages, memorable speeches, quotes and sound bites.
Andrew Gilman; Geoff Livingston; On-Demand


On-Demand Webinar

Strategies for Mediating Workplace Confrontations
On-Demand Webinar

Category: Leadership & Management

Gain an understanding of the difference between criticism and constructive feedback and learn how to more efficiently mediate discussions between others.
Featured Presenter:
M.J. Clark, APR; On-Demand


On-Demand Webinar

Association/Nonprofit Section
Managing Social Media Work With Your Other Professional Responsibilities
On-Demand Section Webinar

Category: Social Media

This webinar will share tips for successfully integrating social media — Twitter, Facebook, LinkedIn and Instagram — into your day-to-day work.
Featured Presenter:
Robert Bochnak
Robert Bochnak; On-Demand


On-Demand Webinar

Learn Proven Techniques for Setting Objectives for Success
On-Demand Webinar

Category: Measurement & ROI

The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. Learn how to identify “good” and “bad” objective statements and link them with overall business goals.
Photo of Pauline Draper-Watts
Featured Presenter:
Pauline Draper-Watts; On-Demand


On-Demand Webinar

The Need to Balance Between Targeting and Turnoff
On-Demand Webinar

Category: Social Media

Big Data and the Internet of Things (IoT) provide unprecedented opportunities for targeting. Hear unique experiences and perspectives on what implications of the digital data paradigm mean for professional communicators.
Rebecca B. Andersen, M.S., IMC, APR; Kathy Stershic; On-Demand


On-Demand Webinar

On-Demand Webinar

Category: Branding

Build brands with public relations insights and strategies. Create a significant brand experience that will deepen emotion and drive engagement.
Photo of Grace Leong, APR
Featured Presenter:
Grace Leong, APR; On-Demand


On-Demand Webinar

Mastering the Art of Pre-Selling Your Ideas
On-Demand Webinar

Category: Leadership & Management

Executives like to give input and will stretch, pull and modify recommendations to align with their individual business priorities. When pitching ideas to executives, managers must consider “building consensus” as part of their communication strategy.
Photo of Sally L. Williamson
Featured Presenter:
Sally L. Williamson; On-Demand


On-Demand Webinar

Gaining and Maintaining Consent
On-Demand Webinar

Category: Communication Strategy

Because community decision-making is always values-driven, you have to build trust and confidence by addressing concerns and core values while avoiding fatal strategies that minimize, trivialize, ignore or belittle those values.
James E. Lukaszewski, ABC, APR, Fellow PRSA, BEPS Member Emeritus; On-Demand


On-Demand Webinar

Learn How to Increase Business Acumen for You and Your Team
On-Demand Webinar

Category: Communication Strategy

To become trusted advisers to clients and the C-suite, public relations professionals need to demonstrate how their counsel helps advance business goals and objectives. Gain tips to help increase your level of business acumen so that public relations gets — and keeps — its seat at the table.
Ron Culp; Matt Ragas, Ph.D.; On-Demand


On-Demand Webinar

The PRSA Jobcenter Is Your Guide to Success
On-Demand Webinar

Category: Techniques & Tactics

The PRSA Jobcenter is a one-stop resource for career information and advice. Take a tour of the PRSA Jobcenter and learn how to position yourself, present your skills and experience, communicate your strengths and distinguish yourself from other candidates.
Photo of Richard Spector
Featured Presenter:
Richard Spector; On-Demand


On-Demand Webinar

Independent Practitioners Alliance
How Independent PR Professionals Can Differentiate Themselves in a Crowded Marketplace
On-Demand Section Webinar

Category: Leadership & Management

Gain a new approach that is helping professional services providers and small businesses grow more effectively by leveraging their scarce marketing resources.
Featured Presenter:
Linda Popky
Linda Popky; On-Demand


On-Demand Webinar

A Blueprint for Efficient Problem Solving
On-Demand Webinar

Category: Communication Strategy

Learn how Compression Planning (CP) can take a diverse group from the idea to the outcome, as well as the items you need to create your own CP process. You’ll gain practical, hands-on experience to help you solve actual business problems.
Merrie Elyn Meyers, Ph.D., APR, Fellow PRSA; Patrick M. McNellis; On-Demand


On-Demand Webinar

Stay Compliant and Stay Out of Trouble
On-Demand Webinar

Category: Crisis & Reputation

Learn what is considered public domain; how to attribute others’ content safely; the ins and outs of copyright law; and what you need to do in order to comply and still effectively do your job.
Photo of Keith M. Kupferschmid
Featured Presenter:
Keith M. Kupferschmid; On-Demand


On-Demand Webinar

Essential Steps to Consider
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

Learn the steps you should consider when creating a PR plan, with a focus on pinpointing the desired behaviors of each target audience.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
Robin Schell, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Learn How to Implement Multi-Channel Strategies and Synchronize Tactics for Maximum Impact
On-Demand Webinar

Category: Communication Strategy

Achieving synergy in your IMC campaigns can be challenging; you must understand how to choose the best approach, the best messaging channels and the best combinations of tactics for maximum results. Learn how to select the best messaging channels for your objectives and synchronize linked tactics.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; On-Demand


On-Demand Webinar

Essential Tips on How to Make Content More Relevant
On-Demand Webinar

Category: Techniques & Tactics

Gain essential tips to make your content smarter ? more relevant, more shareable and more trusted. You will learn what types of content are most effective for generating awareness for your brand, enhancing thought leadership and driving Web traffic.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; On-Demand


On-Demand Webinar

Innovative Ideas Generate Great Results
On-Demand Webinar

Category: Techniques & Tactics

Ignite your creative energy. Learn how to come up with new ideas and insights in order to move ahead and embrace creativity in order to develop unforgettable campaigns.
Featured Presenter:
Jeffrey Ory, APR, ABC; On-Demand


On-Demand Webinar

Health Academy
Communication Insights From Public Health Responses
On-Demand Section Webinar

Category: Crisis & Reputation

Disease outbreaks and health issues have the potential to get significant news media and public attention. Hear lessons learned in preparing for and responding to crises, with an emphasis on public health examples.
Glen Joseph Nowak, Ph.D.; David Daigle; On-Demand


On-Demand Webinar

A Guide to Using Data to Drive Media Coverage
On-Demand Webinar

Category: Media Relations

How can we use the power of data to generate results for our clients? Learn how to put different types of data to work in order to drive media coverage and increase your organization’s share of voice.
Featured Presenter:
Sandra Fathi; On-Demand


On-Demand Webinar

Ensure Consistent and Continuous Improvement
On-Demand Webinar

Categories: Communication Strategy, Measurement & ROI

One of the greatest challenges in our profession is proving the value of public relations. Learn the best approaches to guarantee that public relations is positively affecting an organization, and that it has the feedback required to improve performance over time.
Photo of Mark Weiner
Featured Presenter:
Mark Weiner; On-Demand


On-Demand Webinar

Barcelona Principles Overview/Principles 1 and 7
On-Demand Webinar

Category: Measurement & ROI

Ensure that measurement is done in a manner that is methodologically sound and can live up to the greatest scrutiny from your boss, client or CFO.
Photo of David Rockland, Ph.D.
Featured Presenter:
David Rockland, Ph.D.; On-Demand


On-Demand Webinar

Barcelona Principles 2, 3, 4 and 5
On-Demand Webinar

Category: Measurement & ROI

Understand the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.
Photo of Don Bartholomew
Featured Presenter:
Don Bartholomew; On-Demand


On-Demand Webinar

Barcelona Principle 6, and the Valid Metrics Grids
On-Demand Webinar

Category: Measurement & ROI

The Barcelona Principles dismissed Advertising Value Equivalents (AVEs) as a bankrupt measurement approach; learn what replaces AVEs.
Photo of David Rockland, Ph.D.
Featured Presenter:
David Rockland, Ph.D.; On-Demand


On-Demand Webinar

Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar

Category: Media Relations

Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Photo of Malayna Evans Williams, Ph.D.
Featured Presenter:
Malayna Evans Williams, Ph.D.; On-Demand


On-Demand Webinar

Learn the Traps and How to Avoid Them
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls. Implement tools to ensure you and your client are approaching business challenges effectively.
Photo of Kate Bushnell
Featured Presenter:
Kate Bushnell; On-Demand


On-Demand Webinar

Employee Communications Section
The Next Frontier of Employee Engagement
On-Demand Section Webinar

Category: Leadership & Management

Earlier this year, Weber Shandwick, in partnership with KRC Research, released “Employees Rising: Seizing the Opportunity in Employee Activism,” a survey that closely examines the activism of 2,300 employees worldwide. Join the PRSA Employee Communications Section for an interactive dialogue as Weber Shandwick reviews their findings and helps you determine how to embrace this next stage of employee engagement.
Liz Rizzo; Elizabeth McCarthy; On-Demand


On-Demand Webinar

Develop a Framework for Delivering Recommendations
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Executives are a tough audience and can quickly throw you or your conversation off track. Hear insights into the executive perspective, expectations in an executive conversation, development of compelling message and conversational frameworks, as well as how to avoid common mistakes.
Photo of Sally L. Williamson
Featured Presenter:
Sally L. Williamson; On-Demand


On-Demand Webinar

Board of Ethics and Professional Standards (BEPS)
On-Demand Webinar

Categories: Ethics, Crisis & Reputation

Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
Dr. Deborah Silverman, APR, Fellow PRSA; Nance Larsen, APR, Fellow PRSA; James E. Lukaszewski, ABC, APR, Fellow PRSA, BEPS Member Emeritus; Patricia T. Whalen, Ph.D., APR; On-Demand


On-Demand Webinar

Ethical Challenges in Today’s Mega-Wired Business World
On-Demand Webinar

Category: Ethics

Ethical communication has played a part in human interactions since prehistoric times, when conquests were recorded on the walls of caves. Today, we have social media to expedite the process. Join us for a lively discussion of ethical challenges facing communicators in today’s mega-wired business world.
Kirk Hazlett, APR, Fellow PRSA; Marlene Neill, Ph.D., APR; Philip Tate, APR, Fellow PRSA; Maria Sonin; On-Demand


On-Demand Webinar

Independent Practitioners Alliance
How Content Marketing Is Changing PR Storytelling
On-Demand Section Webinar

Category: Branding

Companies are opting to hire in-house social media experts for brand development and evangelism. This puts PR pros in a unique position to lead the way in message and story development. In this session, you’ll receive insights and tips to help you expand and transform your storytelling into content marketing.
Featured Presenter:
Gina Milani
Gina Milani; On-Demand


On-Demand Webinar

Shaping the Future of Visual Communications
On-Demand Webinar

Category: Techniques & Tactics

In this session, you will learn how to work assets, resources and processes already at your disposal to propel your organizations into the visual communications age — without breaking the bank.
Mike McDougall, APR, Fellow PRSA; Aimee J. Lewis; On-Demand


On-Demand Webinar

Health Academy
The Strategy Behind Public Health and Regulatory Activities
On-Demand Section Webinar

Category: Communication Strategy

In this session, you will review a series of case studies that illustrate how the FDA formulates its communications strategy, and how the agency employs a range of tools and approaches to reach various stakeholders.
Featured Presenter:
Kathleen Quinn
Kathleen Quinn; On-Demand


On-Demand Webinar

Structuring Your Measurement Program to Deliver the Goods
On-Demand Webinar

Category: Measurement & ROI

Everyone wants to know the ROI of their communications programs, but you can’t find it if you don’t set up your measurement program correctly. Learn about an eight-step measurement process, from objective-setting to return.
Photo of Angela Jeffrey, APR
Featured Presenter:
Angela Jeffrey, APR; On-Demand


On-Demand Webinar

RPIE Readiness for the Examination for Accreditation in Public Relations
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. Join fellow APR candidates for an overview of RPIE, and learn how to prepare for the Examination questions related to the process.
Jason S. Kirsch, APR; Bob Saline, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Learn to Analyze Scenario-Based Questions to Increase Your Examination Success
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

Has it been a while since you’ve taken a multiple-choice exam? Increase your understanding of the multiple-choice environment, and participate in demonstration exercises.
Photo of Jason S. Kirsch, APR
Featured Presenter:
Jason S. Kirsch, APR; Bob Saline, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Increase Your Chances of Being Advanced
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

Learn how to gain the experience you need in order to present a well-rounded body of work, as well as how to put your best foot forward and clearly communicate what you know to the Readiness Review panel.
Photo of Michael Tullier, APR
Featured Presenter:
Michael Tullier, APR; On-Demand


On-Demand Webinar

Learning Data-Driven PR
On-Demand Webinar

Category: Measurement & ROI

Google Analytics has been helping communicators carve out important data insights, create smarter communication and allow professionals to make better business decisions. This session offers you an opportunity to fully experience Google Analytics, from high-level strategy to easy functionality.
Deirdre Breakenridge; Adam Singer; On-Demand


On-Demand Webinar

The ROI on the APR
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

This fast-paced webinar delivers insights from successful practitioners who give concrete examples of how the APR took their career to the next level, and how it continues to deliver value.
Photo of Michele Hujber, APR
Featured Presenter:
Michele Hujber, APR; Susan Walton, APR; Grace Leong, APR; Steve Zenofsky, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Public Affairs and Government Section
Using the California Drought as a Case Study
On-Demand Section Webinar

Category: Communication Strategy

California is in the midst of the worst drought in the state’s recorded history. Find out how communications professionals are effectively changing public behaviors and perceptions around this topic.
Patricia Tennyson; Ruth Bernstein; Lauri-Ellen Smith, APR; On-Demand


On-Demand Webinar

Drive PR, Social Media and Marketing
On-Demand Webinar

Category: Communication Strategy

Far from overt company messaging or traditional advertising, content marketing builds brand awareness, loyalty and trust by asking what an audience’s needs are as consumers, and what they value as individuals. Learn how to identify content that will resonate with your audience, and drive engagement and interest in your company and products.
Featured Presenter:
Sandra Fathi; On-Demand


On-Demand Webinar

Tips on How to Use LinkedIn to Achieve Your Career Goals
On-Demand Webinar

Category: Social Media

Hear practical advice and tips for using LinkedIn to build your online presence; cultivate win-win relationships with influencers and peers, prospective clients and potential employers; and advance your career through networking.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; On-Demand


On-Demand Webinar

Embrace the Culture and Technology
On-Demand Webinar

Category: Social Media

The key to successfully using social media to grow the bottom line is embracing the culture and technology, providing employees the guidance to be brand ambassadors and recognizing that effective marketing can occur across many departments.
Photo of Bernie Borges
Featured Presenter:
Bernie Borges
Bernie Borges; On-Demand


On-Demand Webinar

Connect Relevance to Growth and Performance
On-Demand Webinar

Categories: Branding, Executive Level, Communication Strategy

Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Photo of Andrea Coville
Featured Presenter:
Andrea Coville; On-Demand


On-Demand Webinar

Corporate Communications Section
The Role of Corporate Communications
On-Demand Webinar

Category: Communication Strategy

As the number of communications platforms continues to grow, companies are becoming increasingly proficient in engaging with communities while developing and curating the type of content that fuels customer and brand loyalty. Learn how to activate a program, and how team members collaborate and relate.
Featured Presenter:
Jason Moriber; On-Demand


On-Demand Webinar

Counselors Academy
Killer PR Case Studies From Agency Leaders
On-Demand Section Webinar

Category: Communication Strategy

A panel of agency leaders has been assembled by the PRSA Counselors Academy to present award-winning case studies that showcase innovative PR campaigns. Learn firsthand how agencies push their clients outside the norm as a way to build campaigns that deliver results.
Mike Neumeier, APR; Indra Bowers; J.R. Hipple; On-Demand


On-Demand Webinar

Financial Communications Section
Integrating Digital, PR and Advertising for a Public Awareness Campaign
On-Demand Section Webinar

Category: Communication Strategy

At its core, communications is about storytelling. Whether leveraging advertising, media relations or digital communications, good storytelling means having a good message that can be carried in a variety of ways.
Featured Presenter:
Dan Drummond; On-Demand


On-Demand Webinar

New Secrets That Work Now and in the Future
On-Demand Webinar

Category: Media Relations

Journalists and bloggers are famously overworked, and more wary than ever of PR pitches. Explore the various pitching "personas" of journalists and bloggers, and which techniques work with which personalities. In this webinar, you’ll receive dozens of practical tips that will immediately boost your media and blog coverage.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Webinar

Creating a Real Change Management Plan in Real Time
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Find the most successful principles and practices for communicators who are tasked with advancing organizational change. Gain practical models and tools for change management that you can apply immediately to your own organization.
Gary Grates; Anthony D'Angelo, APR, Fellow PRSA; On-Demand


On-Demand Webinar

How a Content-Focused Digital Marketing and PR Strategy Can Grow Brand Visibility and Increase Sales
On-Demand Webinar

Category: Social Media

Creating content that influences growth in media and new business requires an integrated approach. This presentation will present a model of attract, engage and convert to help organizations optimize the performance of their content-focused digital marketing and public relations programs.
Photo of Lee Odden
Featured Presenter:
Lee Odden; On-Demand


On-Demand Webinar

Technology Section
Build Your Business With Pinterest, the Fast-Growing Social Media That Lets Pictures Tell Your Story
On-Demand Section Webinar

Category: Social Media

Pinterest users drive seven times as much Web traffic as Facebook users, and 70 percent of them use the tool to find inspiration on what to buy. Now is the time to turn this social network to your advantage through marketing — with meaning.
Photo of Bob Gilbreath
Featured Presenter:
Bob Gilbreath; On-Demand


On-Demand Webinar

Sharing Your Story From The Ground Up
On-Demand Webinar

Category: Techniques & Tactics

“Brand journalism” is the latest buzzword in a competitive marketplace that has been changed over the years by technology and social media. Today, it’s important to create and place your own stories to sell your brand. In the health care industry, it’s even more competitive, with health care reform and the emphasis to attract new consumers.
Diane Gage Lofgren, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Captivate, Convince or Convert Any Business’ Audience Through Speeches
On-Demand Webinar

Category: Techniques & Tactics

Whether you’re writing a CEO’s speech for an audience of thousands or giving a pep talk to your department, what you say and how you say it are critical to your success. Hear tips and secrets for crafting memorable speeches that will motivate your audience to not only remember your words, but to act on them.
Featured Presenter:
Jim Holtje; On-Demand


On-Demand Webinar

Using SWOT in the Decision-Making Process
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

A SWOT analysis is an effective tool for identifying a company’s current Strengths, Weaknesses, Opportunities and Threats, and helps strategists understand what could lead to or prohibit the achievement of a stated objective.
Amy Beisel Hill, APR; Bob Saline, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Discover How Crisis Teams Work in the Real World
On-Demand Webinar

Category: Crisis & Reputation

Go behind the scenes to discover how crisis teams work in the real world, and walk away with specific ideas to help your team overcome stress and uncertainty, and quickly make sound, wise and ethical decisions.
Photo of Joan Gladstone, APR, Fellow PRSA
Featured Presenter:
Joan Gladstone, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Global Affairs Committee
Public Relations Writ Large
On-Demand Webinar

Category: Communication Strategy

“Public diplomacy” can certainly be considered as one of the applications of the core principles of our profession to improving international harmony. Public diplomacy experts discuss how the profession can manifest its higher-calling principles by contributing to the building of a fully functional, harmonious global society.
Katerina Tsetsura, Ph.D.; Kathy R. Fitzpatrick, APR; Dennis Kinsey; Steve Ellis; On-Demand


On-Demand Webinar

AMEC
Measurement Rules! Make It Work for You
On-Demand Webinar

Category: Measurement & ROI

Nearly everyone agrees on the value of PR measurement, but putting it into action can be a challenge. This session will focus on identifying steps you can take to integrate measurement into your work.
Pauline Draper-Watts; Marianne Eisenmann; Mark Weiner; On-Demand


On-Demand Webinar

Financial Communications Section
Global Affairs Committee
Sustainability Enters the Picture — Big Time!
On-Demand Section Webinar

Category: Emerging Trends

Hear from a panel of experts representing the International Integrated Reporting Council (IIRC), the PRSA Global Affairs Committee and the PRSA Financial Communications Section on how integrated reporting impacts the ability of key stakeholders to project a company’s long-term prospects.
Kathyrn Caulfield; Paul Druckman; John L. Paluszek, APR, Fellow PRSA; Katerina Tsetsura, Ph.D.; On-Demand


On-Demand Webinar

PR Isn’t Dead; It’s Poised for a Comeback
On-Demand Webinar

Category: Techniques & Tactics

It’s an innovative way to get noticed above the noise: “The Spike Method.” With predictive spike scanning, you start to see a wide variety of patterns that emerge for your clients, including trend spikes, national event spikes, topic relevancy spikes and complaint spikes.
Photo of Adele Cehrs
Featured Presenter:
Adele Cehrs
Adele Cehrs; On-Demand


On-Demand Webinar

Increase Engagement While Weaving in a Strategic Perspective
On-Demand Webinar

Category: Social Media

Pinterest drives more readers to content than YouTube, Google+, LinkedIn and Reddit combined, but with specific user demographics, content and format, it's not right for every brand — yet. In this webinar, you’ll go on an exploration of LinkedIn.
Photo of Kate Snyder, APR
Featured Presenter:
Kate Snyder, APR
Kate Snyder, APR; On-Demand


On-Demand Webinar

Charting Your Path to APR+M
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

Accreditation in Public Relations and Military Communications (APR+M) is a unique credential that sets you apart from other military communications professionals. Learn how to begin the process and where to get help.
Julie A. Briggs; Barbara Burfeind, APR+M, Fellow PRSA; Martha Lockwood, APR; On-Demand


On-Demand Webinar

New Professionals Section
How Polarizing Scotch Brand, Laphroaig, Built a Social-Centric Global Campaign
On-Demand Section Webinar

Category: Branding

Laphroaig’s “Opinions Welcome” is a perfect example of a global social campaign that started digitally, from ideation to execution, then branched out using the consumer as the brand megaphone. Discover which components to consider and why in developing a social global campaign.
Photo of Matt Day
Featured Presenter:
Matt Day; On-Demand


On-Demand Webinar

How Consumers View, Manage and Share Today’s News Using Social Media
On-Demand Webinar

Category: Media Relations

With corporations and organizations using social media channels as primary distribution centers for their news and information, leveraging the unique engagement opportunities that these social channels provide is more critical today than ever.
Steve Momorella; Ken Payne, APR; On-Demand


On-Demand Webinar

Association/Nonprofit Section
Leverage the Combined Power of Traditional and Social Media Outlets
On-Demand Section Webinar

Category: Communication Strategy

Research has shown that nonprofit organizations that have taken time to develop a narrative around their missions and programs have seen positive results in terms of donations, volunteer recruitment and attracting new clients. Storytelling can easily be incorporated into traditional communication practices, as well as social media platforms.
Denise Bortree; Shonali Burke, ABC; On-Demand


On-Demand Webinar

A Guide to Handling Difficult Conversations
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Most of us rank unpleasant workplace discussion or confrontation a few rungs below shark attack on the universal ladder of enjoyment. The good news is that there are basic strategies that can help make confrontations, verbal skirmishes and angry exchanges far more manageable.
Photo of Alan S. Cohen, MBA
Featured Presenter:
Alan S. Cohen, MBA; On-Demand


On-Demand Webinar

Learn How to Gain Attention From Journalists and Bloggers
On-Demand Webinar

Category: Media Relations

Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Webinar

Getting Birds of a Feather to Flock Together
On-Demand Webinar

Category: Social Media

In this new media world, narrowing the gap between product and consumer, and service and user, is done through smart storytelling that motivates the audience to share the story further. In this session, you’ll explore the key principles of "social PR" and learn how to integrate them into your work.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; On-Demand


On-Demand Webinar

40+ Ways to Use Twitter to Get Positive Publicity and Visibility, and Enhance Media Relations
On-Demand Webinar

Category: Social Media

Twitter’s real-time nature makes it one of the leading communication channels for breaking news and making news. In this webinar, you will learn how to maximize Twitter to generate positive publicity, as well as attract media, brand advocates and influential followers. You’ll also dive into:
Photo of Lisa Buyer
Featured Presenter:
Lisa Buyer; On-Demand


On-Demand Webinar

Public Affairs and Government Section
Best Practices for Communicators
On-Demand Section Webinar

Category: Branding

Environmental performance has become a strategic business imperative for businesses of all types. In this session, you’ll gain best practices to help you avoid greenwashing, while at the same time, bolstering your organizations’ environmental credentials.
Judith Webb, APR; Kara A. Allison, APR; On-Demand


On-Demand Webinar

From Blueprint to Publication
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

In this webinar, you will learn the key components of the process for the computer-based Examination for Accreditation in Public Relations (APR), as well as receive the blueprint for the Examination.
Bey-Ling Sha, Ph.D., APR; Kathleen M. Giery, APR; On-Demand


On-Demand Webinar

How to Draw Meaningful and Actionable Insights
On-Demand Webinar

Category: Measurement & ROI

Discover proven ways to use research and social data to draw meaningful and actionable insights from this ever-growing conversation and increase your business’ digital impact.
Photo of Chi-Chi Millaway
Featured Presenter:
Chi-Chi Millaway; On-Demand


On-Demand Webinar

Get the Scoop from TEKGROUP’s 2015 Online Newsroom Survey Report
On-Demand Webinar

Category: Media Relations

It’s no longer just a “nice-to-have.” Journalists expect even small companies and organizations to have a content-rich online newsroom. Find out how they’re using online newsrooms and which features matter most to them.
Photo of Steve Momorella
Featured Presenter:
Steve Momorella; On-Demand


On-Demand Webinar

Travel & Tourism Section
2015 Trends You May Have Missed and 2016 Trends on the Horizon
On-Demand Section Webinar

Category: Branding

Due to the extreme interest in the trends panel at conference, we have worked to offer this to the entire membership. Get up to speed on the 2015 travel trends, as well as help give you a head start on the biggest fads for 2016 and beyond.
Keith Nowak; Mark Jenkins; Jon Eichelberger; On-Demand


On-Demand Webinar

Your Response is the Difference Between Success and Failure
On-Demand Webinar

Categories: Executive Level, Media Relations

Responding to tough questions from media and stakeholders when public trust is at stake requires special skill. Former investigative reporter Jeff Ansell has created a unique process to equip senior executives and spokespeople with the confidence and ability to successfully manage all manner of media encounters.
Featured Presenter:
Jeff Ansell; On-Demand


On-Demand Webinar

New Professionals Section
Seven Unspoken Rules New Pros Can Follow to Dazzle Management and Earn Respect, Raises and Promotions
On-Demand Section Webinar

Category: Leadership & Management

Senior PR pros express concerns about junior employees that they can’t or won’t deliver directly to the employees themselves. In this webinar, you’ll hear PR executives’ most common frustrations — and how to avoid them.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand

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