All Public Relations Training by Category

Learn how to gain the experience you need in order to present a well-rounded body of work, as well as how to put your best foot forward and clearly communicate what you know to the Readiness Review panel.

Has it been a while since you’ve taken a multiple-choice exam? Increase your understanding of the multiple-choice environment, and participate in demonstration exercises.

The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. Join fellow APR candidates for an overview of RPIE, and learn how to prepare for the Examination questions related to the process.

New Orleans has, in the last many years, reemerged as one of the nation’s leading destinations for major sporting events. The city’s perseverance, creativity and collaborative focus are only a few of the secrets of success that are positioning New Orleans as a leading sports destination. Learn these secrets.

A decentralized communications model can enhance an organization’s reach and engagement with its audiences. Explore a case study that demonstrates how a global, decentralized company led an internal shift to maximize social and digital media.

Explore the fundamentals of strategic thinking, from mission, values and vision to the basic elements of strategy.

Develop the connection between strategy development and execution using strategic communication.

What sets a top-level communications counselor apart from others? Learn the key components of a strategic communications plan and an easy, step-by-step guide to help you develop one for your college/university.

No longer do young adults buy a Ford because their parents drove one. Brands today simply cannot depend on that implied brand equity. Through buzz-building programs, organizations can intercept the brand equity lifecycle and engage consumers on their own terms.

Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.

Hear about trends in multiracial media, including tips for capturing the attention of media makers, overcoming current challenges and identifying multiracial influencers. Examine special insights and tips for devising your custom strategy of aligning this rapidly growing demographic with your brands as badges of identity.

Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.

Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.

Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

Are you paying attention to the big picture? Learn how to identify emerging trends that will affect your business.

Learn to identify crisis-causing risks and exposures; the crisis plan components most plans miss, but must have; and how to avoid, anticipate and pre-empt the mistakes and errors that cause response failure.

When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.

Understanding the principles of gaming, and the reasons people devote so much time to playing them, can open a world of possibilities beyond these most fundamental applications of game-play to communication efforts. Learn how social participation and alternate reality games can help overcome big communication dilemmas.

Gain insights into how your company can benefit from a strong public relations presence in China during the “Year of the Dragon” and beyond.

What skills are needed to meet the requirements for integrated marketing communications in the new millennium? This session discusses the state of academic and professional education, and the skills most sought after by employers.

To be successful, businesses must stand out as responsible, solutions-oriented organizations that care about their people, results and the greater economic good. As communicators, we have a huge responsibility to position ourselves as thought leaders and contributors to the most pressing business challenges of the day.

Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls. Implement tools to ensure you and your client are approaching business challenges effectively.

Ensure that measurement is done in a manner that is methodologically sound and can live up to the greatest scrutiny from your boss, client or CFO.

The Barcelona Principles dismissed Advertising Value Equivalents (AVEs) as a bankrupt measurement approach; learn what replaces AVEs.

Internal and external communication affects bottom-line issues. Learn how to calculate the return on your own communication campaigns or channels.

Find out how Web analytics, properly implemented and interpreted, can provide you powerful feedback on public relations performance. Learn how to let your Web users show you how to improve your website.

The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. Learn how to identify “good” and “bad” objective statements and link them with overall business goals.

We’re all hearing how communicators need to do research and measurement as part of our jobs. But what do we need to know at different stages of our careers? Find out what you should know as your career grows and learn about creative ways to master research and measurement skills as easily as possible.

Learn how the company’s public relations and public affairs teams engaged media, key stakeholders and internal audiences in the biggest expansion in the cruise line’s history.

Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.

Gain insight into the differences between media relations and blogger relations. Learn how to work with bloggers on a deeper level and discover how to bring influencers into the brand fold.

In today’s media-savvy society, executives have only one chance to make a first impression. Through humorous TV clips and colorful anecdotes, learn interview delivery and control techniques, do’s and don’ts, and tips on how to enhance speaker presence.

A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.

Whether you’re coping with a natural disaster or a human-caused crisis, the preparations you make before the crisis, the responses you make during the crisis and the follow-up communications after the crisis make all the difference in the world. Learn the critical steps you must take on a clear, sunny day in order to be prepared for your worst day.

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.

Your actions or inactions could put your company into hot water despite your best intentions. Gain awareness of some of the most common legal issues faced by companies utilizing social media, and learn to avoid a costly corporate lawsuit.

A decentralized communications model can enhance an organization’s reach and engagement with its audiences. Explore a case study that demonstrates how a global, decentralized company led an internal shift to maximize social and digital media.

Explore how enhancements to social media platforms and the launches of new social networks have increased the importance of visual content and how this impacts a brands social marketing strategy. Hear best practices around creating visual content to increase a brand’s fan engagement.

Find out about the implementation of MGMNOW and how employee subscribers are the first to hear of events, free ticket offers and giveaways. You will learn about the components of this ongoing employee engagement program including goal setting, timing and amount of text messages sent within a time frame.

Pinterest users drive seven times as much Web traffic as Facebook users, and 70 percent of them use the tool to find inspiration on what to buy. Now is the time to turn this social network to your advantage through marketing — with meaning.

The online world is filled with fake reviews, Wikipedia entries written for hire, and blogs that fail to disclose free products and services. Get a revealing look at the scope of this corruption, what the law says, and what ethical public relations pros should do.

Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.

Booz Allen Hamilton launched the National Trust and Confidence Index Study (NTCIS) to assess the key elements that shape public trust and confidence. Hear how the index can be used by government, commercial and not-for-profit organizations to baseline their current level of public trust and confidence, and what areas the NTCIS suggests need improvement.

How can you put key messages to work? Learn a five-step system for preparing strategic messages.

In this new age of broadcasting, your job is to give the customer such an amazing experience that they do your public relations for you.

Whether you are interested in a full- or part-time teaching position, find the practical steps to get an overview on a teaching career.

Whether you’re writing a CEO’s speech for an audience of thousands or giving a pep talk to your department, what you say and how you say it are critical to your success. Hear tips and secrets for crafting memorable speeches that will motivate your audience to not only remember your words, but to act on them.

As a public relations professional, at some point in time you are likely to be involved with an awards ceremony, event or show for your company, organization, client or PRSA Chapter. Join the PRSA Entertainment and Sports Section for this discussion with the PR executives from some of the top entertainment and sports industry award shows, as they share their tips towards having a stunning awards event.

Learn how to bring your messages to life with storytelling, wordplay and metaphor. Find out where to find online tools that virtually twist phrases for you and a four-step process for coming up with a creative metaphor.

Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.

Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.

Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.