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All Public Relations Training by Category

Accreditation Preparation & Maintenance

Use Your Business Literacy to Communicate With the CEO, Improve the Outcomes of Your Strategies and Tactics, and More
On-Demand Webinar
Increase Your Chances of Being Advanced
On-Demand Webinar
Learn how to gain the experience you need in order to present a well-rounded body of work, as well as how to put your best foot forward and clearly communicate what you know to the Readiness Review panel.
Photo of Michael Tullier, APR
Featured Presenter:
The How-To of Accreditation
On-Demand Webinar
How do you start prepping? Learn what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential.
Learn to Analyze Scenario-Based Questions to Increase Your Examination Success
On-Demand Webinar
Has it been a while since you’ve taken a multiple-choice exam? Increase your understanding of the multiple-choice environment, and participate in demonstration exercises.
Photo of Jason S. Kirsch, APR
Featured Presenter:
Prepare for Your +M Readiness Review
On-Demand Webinar
The Accreditation in Public Relations + Military Communication (APR+M) is an enhanced certification from the well-established Accreditation in Public Relations (APR). The APR+M signifies that an individual meets all APR qualifications, as well as possesses a rigorous knowledge surrounding military public affairs.
RPIE Readiness for the Examination for Accreditation in Public Relations
On-Demand Webinar
The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. Join fellow APR candidates for an overview of RPIE, and learn how to prepare for the Examination questions related to the process.
Using SWOT in the Decision-Making Process
On-Demand Webinar
A SWOT analysis is an effective tool for identifying a company’s current Strengths, Weaknesses, Opportunities and Threats, and helps strategists understand what could lead to or prohibit the achievement of a stated objective.
Essential Steps to Consider
On-Demand Webinar
Learn the steps you should consider when creating a PR plan, with a focus on pinpointing the desired behaviors of each target audience.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
Their Importance on the APR Examination
On-Demand Webinar
Gain insight into a variety of communications models and theories, and learn how they can help you prioritize your target markets, develop relevant messages, and establish credibility and trust.
The ROI on the APR
On-Demand Webinar
This fast-paced webinar delivers insights from successful practitioners who give concrete examples of how the APR took their career to the next level, and how it continues to deliver value.
Photo of Michele Hujber, APR
Featured Presenter:
April 30– May 3, 2014 | Course | New York, N.Y.
Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.

Branding

Connect Relevance to Growth and Performance
On-Demand Webinar
Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Photo of Andrea Coville
Featured Presenter:
On-Demand Webinar
Build brands with public relations insights and strategies. Create a significant brand experience that will deepen emotion and drive engagement.
Photo of Grace Leong, APR
Featured Presenter:
Financial Communications Section
May 21, 2014 | Interactive Discussion
Managing your digital footprint in a way that builds the story you want to tell and that demonstrates your Public Relations expertise.
Photo of Jackie Kolek
Featured Presenter:

Communication Strategy

On-Demand Webinar
Explore the fundamentals of strategic thinking, from mission, values and vision to the basic elements of strategy.
Photo of Paul Argenti
Featured Presenter:
On-Demand Webinar
Develop the connection between strategy development and execution using strategic communication.
Photo of Paul Argenti
Featured Presenter:
Building Brand Relationships That Inspire Generations
On-Demand Webinar
No longer do young adults buy a Ford because their parents drove one. Brands today simply cannot depend on that implied brand equity. Through buzz-building programs, organizations can intercept the brand equity lifecycle and engage consumers on their own terms.
Connect Relevance to Growth and Performance
On-Demand Webinar
Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Photo of Andrea Coville
Featured Presenter:
Ensure Consistent and Continuous Improvement
On-Demand Webinar
One of the greatest challenges in our profession is proving the value of public relations. Learn the best approaches to guarantee that public relations is positively affecting an organization, and that it has the feedback required to improve performance over time.
Photo of Mark Weiner
Featured Presenter:
Public Affairs & Government Section
Learn How Research Can Lead to a New Identity
On-Demand Section Webinar
Learn how community branding, educational tools and a strategic marketing plan can help boost community growth across the board.
Photo of Don McEachern
Featured Presenter:
A Multiracial Perspective on Media
On-Demand Webinar
Hear about trends in multiracial media, including tips for capturing the attention of media makers, overcoming current challenges and identifying multiracial influencers. Examine special insights and tips for devising your custom strategy of aligning this rapidly growing demographic with your brands as badges of identity.
Photo of Marcia Alesan Dawkins, Ph.D.
Featured Presenter:
Employee Communications Section
Health Academy
Get Up to Speed on the Basics
On-Demand Section Webinar
The new law requires companies to communicate health care information to employees. Are you ready?
Gaining and Maintaining Consent
On-Demand Webinar
Community decision-making is always values-driven Find out how to build trust and confidence with the public by addressing their concerns and core values, while avoiding fatal strategies that minimize, trivialize, ignore or belittle those values.
Obtain Maximum Rewards from Marketplace Trends
On-Demand Webinar
The increasing emphasis on targeting core audiences, identifying active influencers and establishing relevant benchmarks presents a professional challenge. Learn about tactics and the related tools that enable you to leverage your PR and communication efforts.
Featured Presenter:
Association/Nonprofit Section
Align Your Cause to Inspire Member Giving
On-Demand Section Webinar
Movement Marketing is a new marketing model that is built upon an idea that is on the rise in culture. Learn how to move from traditional marketing brainstorms and product-centric engagements to culturally-centered movements about the group.
Communicating with Key Audiences to Ensure Global Food Security
On-Demand Webinar
By 2050, the world’s population will grow from seven billion to nine billion people. DuPont saw a responsibility to act, and recognized that it could be the catalyst that brings together key audiences to create solutions for ensuring global food security.
A Fun, Fearless Approach to Corporate Storytelling
June 10, 2014 | Webinar, On-Demand Available June 17
Hear how you can bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication.
Featured Presenter:
Inspiring Your Staff and Supporters to Love Your Brand
June 12, 2014 | Webinar, On-Demand Available June 19
“The Passion Conversation” is about how to get people to fall passionately and madly in love with your organization or cause. Learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business
Photo of Geno Church
Featured Presenter:
How Brands Successfully Culture-Jack the Big Moments
June 17, 2014 | Webinar, On-Demand Available June 24
Take advantage of national headlines with approaches to confidently loosen rigid planning processes and respond to risk-averse leadership.
Understanding the Basics
Aug. 5, 2014 | Webinar, On-Demand Available Aug. 12
Integrated Marketing Communications (IMC) is an often-misunderstood practice within the marketing, media and advertising industries. IMC is a simple concept that ensures that all marketing tools are carefully integrated so that they work together for stronger results — and public relations professionals are usually at the apex of it all.
Featured Presenter:
Planning Campaigns Across Multiple Platforms to Achieve Synergy and Success
Sept. 11–12, 2014 | Course | New York, N.Y.
Evolving trends in marketing, media and advertising have created a need for communication campaigns that are synchronized across multiple platforms. Learn how to create an actionable Integrated Marketing Communications (IMC) strategy and how to implement that strategy for the strongest results possible.
Featured Presenter:
Working Smarter in the Ever-Changing Communications Landscape
Sept. 12, 2014 | Course | Chicago, Ill.
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Working Smarter in the Ever-Changing Communications Landscape
Dec. 5, 2014 | Course | New York, N.Y.
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:

Conferences

The Keys to Agency Management
May 4–6, 2014 | Conference | Key West, Fla.
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.
New Realities, New Rules: Sharpening Your Competitive Edge in Health Care PR
May 7–9, 2014 | Conference | Washington, D.C.
The Health Academy Conference is ideal if you work in health care or an organization allied to the field, or in a public relations agency serving health care clients. Held each spring, this annual conference provides industry perspective and communications strategies that will benefit your career. At a time of momentous change within the health care field, this conference will help you and your organization prepare for the future.
May 12–14, 2014 | Conference | Charlotte, N.C.
Traditional PR and marketing won’t work anymore. Organizations must create content that their audience can connect with – are you up to the challenge? Join 11 experts at Ragan Communications’ and PRSA’s Content Summit for PR, Social Media and Marketing professionals and walk away with practices that will revolutionize how you create content.
May 15–16, 2014 | Conference | New York, N.Y.
At the Strategic Corporate Communications and Research Conference, some of the world’s top communicators from leading corporations, agencies and universities will share their experiences in creating, deploying and refining best practices in public relations research. Join veteran corporate communications presenters from Oracle, CEMEX, PEPCO, Nissan and many more for this premiere event in the world’s most exciting city.
Embracing Constant Change in the New Economy: Empower Employee Communicators to be Leaders of Change
May 20–21, 2014 | Conference | Chicago, Ill.
Designed for employee communications professionals, this event focuses on the latest digital and on-site approaches to optimize approaches leveraging your most valuable resource — your team.
May 25–27, 2014 | Conference | Banff, AB
With a host of keynote speakers and professional development workshops, this year’s CPRS National Summit — Ascend 2014, gives you the chance to enhance your skills at an inspiring and interactive event. Held at the iconic Banff Springs Hotel in beautiful Alberta, you’ll engage and reach new heights with PR professionals from across Canada.
Unlocking the PR Treasure Chest: Keys to Successful Integrated Communications, Content Creation and Creativity
June 8–11, 2014 | Conference | Tampa, Fla.
Designed for travel and hospitality communicators, the Travel and Tourism Conference features essential information, to put your career and organization on the fast track for success, including nimble approaches to help make the most of your staff, budget and time.
June 18–20, 2014 | Conference | Springfield, Mo.
Strengthen the foundation of your public relations practice and look into current trends on the horizon at the PRSA 2014 Midwest District Conference! In addition to insights from speakers, such as PRSA 2014 National Chair Joseph E. Cohen, APR; James Lukaszewski, ABC, APR, Fellow PRSA; and Missy Maher, executive vice president and director of modern family foresight at Edelman, the conference will also feature 25 breakout sessions, with a variety of topics for public relations professionals from all industries and career levels.
July 10–12, 2014 | Conference | Naples, Fla.
Join Florida's leading public relations professionals and industry leaders at the PRSA Sunshine District Conference. The conference is hosted annually by one of the District’s seven Chapters, and features professional development workshops presented by nationally-recognized experts in media relations, social media, crisis communications and more. In addition to these workshops, the two-day event offers many opportunities to network with public relations industry leaders. The 2014 conference will be hosted by the Gulf Coast Chapter in Naples.
Leading the Way: A Fearless Future for PR
Oct. 12–14, 2014 | Conference | Washington, D.C.
Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

Crisis & Reputation

People Are the Killer App
On-Demand Webinar
Hear about word-of-mouth case studies and learn seven lessons for building and growing a world-of-mouth movement for your brand.
Photo of Geno Church
Featured Presenter:
Board of Ethics and Professional Standards (BEPS)
On-Demand Webinar
Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
Stay Compliant and Stay Out of Trouble
On-Demand Webinar
More and more organizations are tracking how their online content is used across the Web and finding infringers through media monitoring. Find out what you need to do in order to comply and still effectively do your job.
Photo of Keith M. Kupferschmid
Featured Presenter:
Moving Beyond Impressions and Tonality to Gauge Media Impacts in a Crisis
On-Demand Webinar
The call from a national reporter wrapping up a major story about your client is like a bolt of lightning on the horizon. Is this a crisis with a lasting impact, or will this blow over? Armed with consumer insights, you can better align your communications with the business and be an even more strategic partner in a crisis.
Featured Presenter:
People Are the Killer App
On-Demand Webinar
Hear about word-of-mouth case studies and learn seven lessons for building and growing a world-of-mouth movement for your brand.
Photo of Geno Church
Featured Presenter:
Health Academy
Communication Insights From Public Health Responses
On-Demand Section Webinar
Disease outbreaks and health issues have the potential to get significant news media and public attention. Hear lessons learned in preparing for and responding to crises, with an emphasis on public health examples.
Tactics for Effective News Media and Social Media Relations During a Crisis
May 2, 2014 | Course | New York, N.Y.
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Writing & Speaking With Words that Resonate
June 17, 2014 | Course | New York, N.Y.
Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
Photo of Gerard Braud
Featured Presenter:
Tactics for Effective News Media and Social Media Relations During a Crisis
June 23, 2014 | Course | Chicago, Ill.
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Learn to Measure, Monitor and Analyze Your Organization’s Most Important Asset
June 23–24, 2014 | Course | New York, N.Y.
Communication professionals and other leaders who understand reputation, as well as how to build and implement a reputation management program, will have a distinct career advantage. This hands-on seminar will culminate in the participants preparing a reputation management plan that is based on the instructor’s copyrighted process.
Featured Presenter:
How to Think and Advise Management Strategically During Tough Situations and Crises
Sept. 18–19, 2014 | Course | Boston, Mass.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
How to Think and Advise Management Strategically During Tough Situations and Crises
Dec. 11–12, 2014 | Course | New York, N.Y.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.

Emerging Trends

Financial Communications Section
Global Affairs Committee
Sustainability Enters the Picture — Big Time!
On-Demand Section Webinar
Hear from a panel of experts representing the International Integrated Reporting Council (IIRC), the PRSA Global Affairs Committee and the PRSA Financial Communications Section on how integrated reporting impacts the ability of key stakeholders to project a company’s long-term prospects.
Association/Nonprofit Section
Explore the Nonprofit Social Media Landscape
May 14, 2014 | Interactive Discussion
During this Brown Bag discussion, learn about best practices and available tools to help measure your social media impact.

Ethics

Board of Ethics and Professional Standards (BEPS)
On-Demand Webinar
Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
What You Need to Know, Why You Should Care
On-Demand Webinar
The online world is filled with fake reviews, Wikipedia entries written for hire, and blogs that fail to disclose free products and services. Get a revealing look at the scope of this corruption, what the law says, and what ethical public relations pros should do.
Photo of David Kamerer, Ph.D., APR
Featured Presenter:
Board of Ethics and Professional Standards (BEPS)
Social Media Ethics
On-Demand Webinar
Join members of PRSA’s Board of Ethics and Professional Standards for an examination and discussion of some of the potentially unethical social media behaviors that have been making headlines.

Leadership & Management

New Professionals Section
How to Build Lasting Success at Work
On-Demand Section Webinar
Rapidly evolving market dynamics, technological innovations and customer needs are changing job requirements at warp speed. How do you survive, let alone prosper, in such an environment? Practice “Career Fitness.”
Photo of Peter Weddle
Featured Presenter:
PRSA Global Affairs Committee
Successful Communication Strategies in the Land of Everything in the “Year of the Dragon”
On-Demand Section Webinar
Gain insights into how your company can benefit from a strong public relations presence in China during the “Year of the Dragon” and beyond.
Position Yourself as a Thought Leader
On-Demand Webinar
To be successful, businesses must stand out as responsible, solutions-oriented organizations that care about their people, results and the greater economic good. As communicators, we have a huge responsibility to position ourselves as thought leaders and contributors to the most pressing business challenges of the day.
Featured Presenter:
A Guide to Handling Difficult Conversations
On-Demand Webinar
Most of us rank unpleasant workplace discussion or confrontation a few rungs below shark attack on the universal ladder of enjoyment. The good news is that there are basic strategies that can help make confrontations, verbal skirmishes and angry exchanges far more manageable.
Photo of Alan S. Cohen, MBA
Featured Presenter:
Rethinking the Journey to Public Relations Leadership (Part 1 of 3)
On-Demand Webinar
Signs are everywhere that the world may be evolving more quickly than PR is able to lead — or even respond. The gap between what organizations need from PR pros and what is available is widening. Hear insights on how to reinvigorate your role, career and leadership methods in order to close the gap.
Learn the Traps and How to Avoid Them
On-Demand Webinar
Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls. Implement tools to ensure you and your client are approaching business challenges effectively.
Photo of Kate Bushnell
Featured Presenter:
Rethinking the Journey to Public Relations Leadership (Part 2 of 3)
On-Demand Webinar
Hear about the unique mindsets that trusted professionals hold and how they can be the missing link in jumpstarting one’s own journey toward obtaining a leadership position.
New Professionals Section
Seven Unspoken Rules New Pros Can Follow to Dazzle Management and Earn Respect, Raises and Promotions
On-Demand Section Webinar
Senior PR pros express concerns about junior employees that they can’t or won’t deliver directly to the employees themselves. In this webinar, you’ll hear PR executives’ most common frustrations — and how to avoid them.
Photo of Michael Smart
Featured Presenter:
Counselors Academy
15 Keys to a World Class Agency Culture
On-Demand Section Webinar
This program covers learnings from the Green Goldfish Project, a quest to find 1,001 examples of unexpected bonuses for employees and how to use them to make employees happy. Learn why the ingredients of a “Green Goldfish” create a stable environment, build high-functioning teams and empower employees to do great things.
Photo of Stan Phelps
Featured Presenter:
Getting to the Table Earlier and With More Personal Power
On-Demand Webinar
Learn practices that will get you invited into the decision-making process before all the decisions have been made by the high-priced lawyers and outside consultants.
Best Practices for the 24/7 PR Industry
On-Demand Webinar
We all try to have the best in both our workplace and personal lives. What’s the work-life fit reality when you work in the 24-7 public relations industry?
Part 1: Improvise
On-Demand Webinar
Gain unconventional advice from Fred Cook, CEO of GolinHarris, who will share the street smarts he gained from a lifetime of uncommon experiences that include time spent as an Italian leather salesman, rock-and-roll executive, cross-country tour guide and doorman at a four-star hotel.
Photo of Fred Cook
Featured Presenter:
Creating a Real Change Management Plan in Real Time
On-Demand Webinar
Hear about the most successful principles and practices for communicators tasked with advancing organizational change. Gain knowledge about practical models and tools for change management that you can bring home and apply to your own organization.
Part 2: Using Life Experiences to Advance Your Career
April 29, 2014 | Webinar, On-Demand Available May 6
Continue to explore the new reality of building today’s career path with Fred Cook, CEO of GolinHarris. Get insights on turning the experiences you have both at work and in your personal life into career-building steps.
Photo of Fred Cook
Featured Presenter:
Two Months, Three Crises
May 6, 2014 | Webinar, On-Demand Available May 13
Hear how a community college’s team effectively managed and communicated about three major crises: a student abduction, an accreditation warning and embezzlement within a two-month time period.
Develop a Framework for Delivering Recommendations
June 19, 2014 | Webinar, On-Demand Available June 26
Executives are a tough audience and can quickly throw you or your conversation off track. Hear insights into the executive perspective, expectations in an executive conversation, development of compelling message and conversational frameworks, as well as how to avoid common mistakes.
Photo of Sally L. Williamson
Featured Presenter:
Learn to Measure, Monitor and Analyze Your Organization’s Most Important Asset
June 23–24, 2014 | Course | New York, N.Y.
Communication professionals and other leaders who understand reputation, as well as how to build and implement a reputation management program, will have a distinct career advantage. This hands-on seminar will culminate in the participants preparing a reputation management plan that is based on the instructor’s copyrighted process.
Featured Presenter:
Build Energy, Engagement and Organizational Effectiveness
July 8, 2014 | Webinar, On-Demand Available July 15
How communications leaders guide employees and organization leaders alike through an approach that includes engagement, coaching the C-suite to lead with agility, and applying networks to drive innovation and organizational change.

Measurement & ROI

Barcelona Principles Overview/Principles 1 and 7
On-Demand Webinar
Ensure that measurement is done in a manner that is methodologically sound and can live up to the greatest scrutiny from your boss, client or CFO.
Photo of David Rockland, Ph.D.
Featured Presenter:
Barcelona Principles 2, 3, 4 and 5
On-Demand Webinar
Understand the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.
Photo of Don Bartholomew
Featured Presenter:
Barcelona Principle 6, and the Valid Metrics Grids
On-Demand Webinar
The Barcelona Principles dismissed Advertising Value Equivalents (AVEs) as a bankrupt measurement approach; learn what replaces AVEs.
Photo of David Rockland, Ph.D.
Featured Presenter:
Key Findings From USC’s Seventh Generally Accepted Practices (GAP) Study
On-Demand Webinar
The results of GAP VII will help you understand and successfully deal with the profound shifts taking place within public relations’ roles and responsibilities, as well as management’s increasing expectations.
Learn Proven Techniques for Setting Objectives for Success
On-Demand Webinar
The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. Learn how to identify “good” and “bad” objective statements and link them with overall business goals.
Featured Presenter:
What You Need to Know at Every Point in Your Career
On-Demand Webinar
We’re all hearing how communicators need to do research and measurement as part of our jobs. But what do we need to know at different stages of our careers? Find out what you should know as your career grows and learn about creative ways to master research and measurement skills as easily as possible.
Photo of Angela Sinickas
Featured Presenter:
Ensure Consistent and Continuous Improvement
On-Demand Webinar
One of the greatest challenges in our profession is proving the value of public relations. Learn the best approaches to guarantee that public relations is positively affecting an organization, and that it has the feedback required to improve performance over time.
Photo of Mark Weiner
Featured Presenter:
Structuring Your Measurement Program to Deliver the Goods
On-Demand Webinar
Everyone wants to know the ROI of their communications programs, but you can’t find it if you don’t set up your measurement program correctly. Learn about an eight-step measurement process, from objective-setting to return.
Featured Presenter:
Angela Jeffrey, APR
How to Draw Meaningful and Actionable Insights
May 1, 2014 | Webinar, On-Demand Available May 8
Discover proven ways to use research and social data to draw meaningful and actionable insights from this ever-growing conversation and increase your business’ digital impact.
Photo of Chi-Chi Millaway
Featured Presenter:
Association/Nonprofit Section
Explore the Nonprofit Social Media Landscape
May 14, 2014 | Interactive Discussion
During this Brown Bag discussion, learn about best practices and available tools to help measure your social media impact.
May 15–16, 2014 | Conference | New York, N.Y.
At the Strategic Corporate Communications and Research Conference, some of the world’s top communicators from leading corporations, agencies and universities will share their experiences in creating, deploying and refining best practices in public relations research. Join veteran corporate communications presenters from Oracle, CEMEX, PEPCO, Nissan and many more for this premiere event in the world’s most exciting city.

Media Relations

A Step-By-Step Guide on How These Companies Are Doing It Right
On-Demand Webinar
This webinar will walk you through 25 online newsrooms and give a point-by-point assessment of how these companies are doing it right, providing you with a wealth of actionable advice to help in the day-to-day management of your organization’s newsroom.
Photo of Steve Momorella
Featured Presenter:
Maximize Your Brand Visibility
On-Demand Webinar
Gain more than twenty social public relations secrets that can help maximize the exposure your brand receives while at the same time establishing your organization as a leader in your industry. See how brands can use visual social media to tell their story and attract media attention.
Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Photo of Malayna Williams, Ph.D.
Featured Presenter:
Learn How to Gain Attention From Journalists and Bloggers
On-Demand Webinar
Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence.
Photo of Michael Smart
Featured Presenter:
Surround Your Clients’ Key Messaging With High-Demand Editorial Themes
On-Demand Webinar
Hear case studies that reveal how PR pros have positioned their clients’ key messaging with high-demand editorial themes to enhance their pitches and garner more organic media impressions.
Winning Over Journalists and Bloggers in the New Media Landscape
June 12, 2014 | Course | New York, N.Y.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
How to Develop Rapport and Become a Valued Resource
June 13, 2014 | Course | New York, N.Y.
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Your Response is the Difference Between Success and Failure
Aug. 12, 2014 | Webinar, On-Demand Available Aug. 19
Responding to tough questions from media and stakeholders when public trust is at stake requires special skill. Former investigative reporter Jeff Ansell has created a unique process to equip senior executives and spokespeople with the confidence and ability to successfully manage all manner of media encounters.
Featured Presenter:

Social Media

Financial Communications Section
Engaging Gen Y in a Conversation About Money
On-Demand Section Webinar
Learn how a financial giant’s campaign broke through financial literacy “clutter” and reached Gen Y with bite-sized and achievable tips about money.
Build Community and Brand Awareness Through Strategic Social Communications
On-Demand Webinar
Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.
Photo of Deirdre Breakenridge
Featured Presenter:
How a Content-Focused Digital Marketing and PR Strategy Can Grow Brand Visibility and Increase Sales
On-Demand Webinar
Creating content that influences growth in media and new business requires an integrated approach. This presentation will present a model of attract, engage and convert to help organizations optimize the performance of their content-focused digital marketing and public relations programs.
Photo of Lee Odden
Featured Presenter:
What You Need to Know, Why You Should Care
On-Demand Webinar
The online world is filled with fake reviews, Wikipedia entries written for hire, and blogs that fail to disclose free products and services. Get a revealing look at the scope of this corruption, what the law says, and what ethical public relations pros should do.
Photo of David Kamerer, Ph.D., APR
Featured Presenter:
Shift From a Tactical to a Strategic Approach
On-Demand Webinar
Today’s practitioners are shifting from communication handlers and facilitators to strategic PR influencers and champions. Find out how public relations professionals have the opportunity to expand their skill set and their PR practices when PR meets social media, and communication unites with technology.
Photo of Deirdre Breakenridge
Featured Presenter:
How Smart Brands Are Transforming Audience Engagement
On-Demand Webinar
Smart brands are reshaping expectations of customer engagement. Welcome to real-time PR, where thoughtful, witty and unexpected interactions between brands and their customers occur as constantly flowing and ever-changing conversations.
Photo of Mike McDougall, APR
Featured Presenter:
Board of Ethics and Professional Standards (BEPS)
Social Media Ethics
On-Demand Webinar
Join members of PRSA’s Board of Ethics and Professional Standards for an examination and discussion of some of the potentially unethical social media behaviors that have been making headlines.
Learn How to Incorporate Measurement Principles
On-Demand Webinar
We have a plethora of measurement tools — so many that we don’t know what to do with most of them. Get an overview of some of the most effective measurement tools and learn how to incorporate measurement principles in your work.
Photo of Shonali Burke, ABC
Featured Presenter:
Learn Techniques and Skills to Get Prepared for Your Worst Day
On-Demand Webinar
Find out how you communicate critical information before, during and after a crisis, when the media can’t reach you and you’re holding on by a thread without electricity or other modern conveniences.
Photo of Gerard Braud
Featured Presenter:
Using Smart Data to Communicate
On-Demand Webinar
With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, i.e. “big data,” is seen as the future of public relations. Explore how to use big data to enhance the results of your communications programs.
How to Write Blog Postings, Tweets and Other Status Updates
On-Demand Webinar
How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.
Photo of Ann Wylie
Featured Presenter:
How to Leverage a Blog to Elevate Your Brand
May 5, 2014 | Course | New York, N.Y.
Join communications specialist Allison Steinberg and discover how to leverage a blog to elevate your brand awareness, build loyalty and earn media coverage unattainable through traditional outreach.
Featured Presenter:
May 12–14, 2014 | Conference | Charlotte, N.C.
Traditional PR and marketing won’t work anymore. Organizations must create content that their audience can connect with – are you up to the challenge? Join 11 experts at Ragan Communications’ and PRSA’s Content Summit for PR, Social Media and Marketing professionals and walk away with practices that will revolutionize how you create content.
May 13–14, 2014 | Webcast
Can’t attend the event? You can still register for our live video webcast of the event's most popular sessions.

Traditional PR and marketing won’t work anymore. Organizations must create content that their audience can connect with – are you up to the challenge? Join 11 experts at Ragan Communications’ and PRSA’s Content Summit for PR, Social Media and Marketing professionals and walk away with practices that will revolutionize how you create content.
How to Win Hearts, Minds and Wallets With an Integrated Marketing Approach
May 13, 2014 | Webinar, On-Demand Available May 20
The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers. Learn about the foundation of an integrated marketing and PR strategy.
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Featured Presenter:
Association/Nonprofit Section
Explore the Nonprofit Social Media Landscape
May 14, 2014 | Interactive Discussion
During this Brown Bag discussion, learn about best practices and available tools to help measure your social media impact.
Financial Communications Section
May 21, 2014 | Interactive Discussion
Managing your digital footprint in a way that builds the story you want to tell and that demonstrates your Public Relations expertise.
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Featured Presenter:
Participate in Step-By-Step Exercises and Learn Tactical Online Communications Skills
June 13, 2014 | Course | San Francisco, Calif.
Update your online communications skills with the top-rated, longest-running social media training workshop! Follow step-by-step exercises with a group of serious professionals, build your digital communications competency and develop the applied social media skills you need to compete online.
Photo of Eric Schwartzman
Featured Presenter:
Technology Section
How Technology Changes the Marketplace and Impacts PR
July 15, 2014 | Section Webinar, On-Demand Available July 22
Technology is driving a digital transformation in the public relations industry and what it means to leverage publicity as a tool is rapidly changing. Gain an understanding of how the rest of the digital transformation might impact our industry, and how you can get an edge on options organizations now have for doing outreach.
Featured Presenter:
Deliver News and Create Positive Publicity
Aug. 26, 2014 | Webinar, On-Demand Available Sept. 2
With mobile gaining more market share over the past few years, it's more important than ever for public relations professionals to think about how to best reach audiences in the most efficient way. Learn about mobile strategies and best practices to add value.
Featured Presenter:

Techniques & Tactics

Building a Foundation for Effective Communications
On-Demand Webinar
How can you put key messages to work? Learn a five-step system for preparing strategic messages.
Photo of Debbie Wetherhead
Featured Presenter:
Educators Academy
Add “Public Relations Professor” to Your Resume
On-Demand Section Webinar
Whether you are interested in a full- or part-time teaching position, find the practical steps to get an overview on a teaching career.
Innovative Ideas Generate Great Results
On-Demand Webinar
Ignite your creative energy. Learn how to come up with new ideas and insights in order to move ahead and embrace creativity in order to develop unforgettable campaigns.
Featured Presenter:
Putting the “Grand” in “Grand Opening”
On-Demand Webinar
PR pros can easily learn to create newsworthy, visually interesting events that capture reporters’ imaginations. Discover what reporters have said about the best – and worst – groundbreakings, ribbon-cuttings and grand openings they’ve had to cover.
Featured Presenter:
Financial Communications Section
Using Communications to Define Financial Planning for Millenials, Boomers and Everyone In-Between
On-Demand Section Webinar
This webinar will discuss recently released research, and how the CFP Board has used a variety of communications tools — from advertising to earned media — to help change the perception of what financial planning is and what it is not.
Have a Conversation
On-Demand Webinar
A great talk is the most powerful way to persuade people, to excite them, to encourage them and to energize them. Find out about the strategies unlocking business success through a “talk” that resonates with the audience.
Photo of Mike Neumeier, APR
Featured Presenter:
How to Write Blog Postings, Tweets and Other Status Updates
On-Demand Webinar
How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.
Photo of Ann Wylie
Featured Presenter:
Travel & Tourism Section
Creating a Sense of Place Online With Google Maps
May 8, 2014 | Section Webinar, On-Demand Available May 15
Savvy travelers are simultaneously seeking fresh ways to discover and experience a destination's sense of place prior to departure. Join Evan Rapoport, product manager for Google Maps, as he discusses the latest advancements with Google Maps, and opportunities every public relations and marketing executive working with clients in the travel and tourism should know
Global Affairs Committee
May 15, 2014 | Interactive Discussion
Is the practice of public relations truly adaptable to the world’s many social, economic and political systems? Learn about new “on the ground” research from the four corners of the world with and useful surprising information.
A Path to Redemption for Public Speakers
May 22, 2014 | Webinar, On-Demand Available May 29
Solid presentation skills can help PR pros win new business, gain approval for projects and budgets, rally teams, motivate employees and better position themselves as industry and community leaders. Gain practical techniques to overcome the deadliest of presentation sins.
Photo of Rob Biesenbach
Featured Presenter:
Turn Readers Into Buyers With Copy That Sells Without Selling
June 3, 2014 | Webinar, On-Demand Available June 10
In these days of spam filters, DVRs and delete keys, it’s getting harder and harder to reach readers with copy that pitches products and services. Instead of pitching your products, try positioning your organization as an expert in your field with good content marketing writing.
Photo of Ann Wylie
Featured Presenter:
With or Without a Press Release
June 6, 2014 | Course | New York, N.Y.
We live in a post-press release apocalyptic world. Journalists and readers are finding news in new ways, while social media is quickly making traditional methods of releasing news irrelevant. Learn how to make a big splash with or without a press release.
Photo of Gregory Galant
Featured Presenter:
Participate in Step-By-Step Exercises and Learn Tactical Online Communications Skills
June 13, 2014 | Course | San Francisco, Calif.
Update your online communications skills with the top-rated, longest-running social media training workshop! Follow step-by-step exercises with a group of serious professionals, build your digital communications competency and develop the applied social media skills you need to compete online.
Photo of Eric Schwartzman
Featured Presenter:
Ensure That Your Content Makes the Cut
Dec. 8, 2014 | Course | New York, N.Y.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
Featured Presenter:

Writing

How to Write Blog Postings, Tweets and Other Status Updates
On-Demand Webinar
How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.
Photo of Ann Wylie
Featured Presenter:
Writing & Speaking With Words that Resonate
June 17, 2014 | Course | New York, N.Y.
Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
Photo of Gerard Braud
Featured Presenter:
Ensure That Your Content Makes the Cut
Dec. 8, 2014 | Course | New York, N.Y.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
Featured Presenter:

 


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