All Public Relations Training by Category

Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.

Has it been a while since you’ve taken a multiple-choice exam? Increase your understanding of the multiple-choice environment, and participate in demonstration exercises.

The Accreditation in Public Relations + Military Communication (APR+M) is an enhanced certification from the well-established Accreditation in Public Relations (APR). The APR+M signifies that an individual meets all APR qualifications, as well as possesses a rigorous knowledge surrounding military public affairs.

Internal and external communication affects bottom-line issues. Learn how to calculate the return on your own communication campaigns or channels.

Gain a strategic approach to communications that will help you become more of a strategist, better prepared to offer solutions and counsel and more valuable to your organization’s decision making.

Develop the connection between strategy development and execution using strategic communication.

How can you turn product conversations into passionate conversations? Hear about word-of-mouth case studies, and learn how to allow your fans to share brand ownership.

Learn proven strategies for using community relations as an effective force in your organization’s success. Target discrete sections of an increasingly diverse society.

How can you turn product conversations into passionate conversations? Hear about word-of-mouth case studies, and learn how to allow your fans to share brand ownership.

How do you comply and still effectively do your job? Learn what is considered public domain, how to attribute others’ content safely, and the ins and outs of copyright law.

This webinar will provide specific knowledge about this distinctive group that will help attendees better understand and lead them, while reducing the frustration many Gen Xers and Boomers report in attempting to do so.

Rapidly evolving market dynamics, technological innovations and customer needs are changing job requirements at warp speed. How do you survive, let alone prosper, in such an environment? Practice “Career Fitness.”

Using multiple communication approaches certainly makes customer communications more effective. However, it also makes it harder to isolate how much impact each element might have. Learn how different elements contribute to ROI.

Understand the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.

Learn how to apply the Barcelona Principles and standards in the work you do every day. This half day seminar is highly interactive, with a variety of hands-on exercises.

Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.

Proactive planning — with a specific message — is the only way to go into a media interview. Be prepared for every media opportunity facing you, your clients and your company.

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.

Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.

As public relations practitioners in the entertainment and sports fields are well aware, there seems to be a particular urgency associated with issues involving public figures. Join this webinar to learn what you can do to prepare for crisis... before the crisis happens.

Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.

Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.

What is the ideal mix between old and new media? Learn how top organizations are blending new with old media for more creative, exciting and results-bearing programs.

Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.

We are in an environment where brands no longer have complete control due to a fragmented and consumer-driven digital media culture. To break through and stand out, programs must be buzz-worthy.

How can you put key messages to work? Learn a five-step system for preparing strategic messages.

How do you make your copy easier to read? Gain nine tools for measuring, managing and reporting reading ease, and three bonus tips for boosting readability.

Public relations practitioners are wanted to bring their experience into the classroom. One of about 100 full- or part-time positions currently open can be yours if you know the ins and outs of higher education.

Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.

Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.

How do you make your copy easier to read? Gain nine tools for measuring, managing and reporting reading ease, and three bonus tips for boosting readability.

Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.

Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.