All Public Relations Training by Category

Learn how to gain the experience you need in order to present a well-rounded body of work, as well as how to put your best foot forward and clearly communicate what you know to the Readiness Review panel.

Has it been a while since you’ve taken a multiple-choice exam? Increase your understanding of the multiple-choice environment, and participate in demonstration exercises.

The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. Join fellow APR candidates for an overview of RPIE, and learn how to prepare for the Examination questions related to the process.

Build brands with public relations insights and strategies. Create a significant brand experience that will deepen emotion and drive engagement.

Booz Allen Hamilton launched the National Trust and Confidence Index Study (NTCIS) to assess the key elements that shape public trust and confidence. Hear how the index can be used by government, commercial and not-for-profit organizations to baseline their current level of public trust and confidence, and what areas the NTCIS suggests need improvement.

Learn how the company’s public relations and public affairs teams engaged media, key stakeholders and internal audiences in the biggest expansion in the cruise line’s history.

Hear strategies for empowering stakeholders to promote a common message to increase public awareness and action in measurable ways. Discover how to integrate your entire membership/supporter base into a campaign championed by one member/supporter.

Find out what you need to know about key issues facing health care communicators in 2013 and understand the implications for the health care market and health care communications. The webinar will be open and available for you to ask questions you may have.

One of the greatest challenges in our profession is proving the value of public relations. Learn the best approaches to guarantee that public relations is positively affecting an organization, and that it has the feedback required to improve performance over time.

Community decision-making is always values-driven Find out how to build trust and confidence with the public by addressing their concerns and core values, while avoiding fatal strategies that minimize, trivialize, ignore or belittle those values.

Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.

Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

How do you comply and still effectively do your job? Learn what is considered public domain, how to attribute others’ content safely, and the ins and outs of copyright law.

Understand how public relations crises can be avoided or mitigated through better ethical decision-making.

When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.

Understanding the principles of gaming, and the reasons people devote so much time to playing them, can open a world of possibilities beyond these most fundamental applications of game-play to communication efforts. Learn how social participation and alternate reality games can help overcome big communication dilemmas.

Gain insights into how your company can benefit from a strong public relations presence in China during the “Year of the Dragon” and beyond.

What skills are needed to meet the requirements for integrated marketing communications in the new millennium? This session discusses the state of academic and professional education, and the skills most sought after by employers.

To be successful, businesses must stand out as responsible, solutions-oriented organizations that care about their people, results and the greater economic good. As communicators, we have a huge responsibility to position ourselves as thought leaders and contributors to the most pressing business challenges of the day.

Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls. Implement tools to ensure you and your client are approaching business challenges effectively.

Ensure that measurement is done in a manner that is methodologically sound and can live up to the greatest scrutiny from your boss, client or CFO.

The Barcelona Principles dismissed Advertising Value Equivalents (AVEs) as a bankrupt measurement approach; learn what replaces AVEs.

While we often measure how well our messages reach our audiences and how well our channels are performing, a key set of metrics can evaluate how well the communication staff is using its time and money. This session will provide examples of how different communication departments have measured.

Measuring the results of effective coalition building goes beyond the familiar media impressions, article counts and message penetration. Get an inside look at a breakthrough influencer measurement approach that quantifies the depth of relationships forged, provides a benchmark to measure against in the future, and demonstrates progress toward goals.

One of the greatest challenges in our profession is proving the value of public relations. Learn the best approaches to guarantee that public relations is positively affecting an organization, and that it has the feedback required to improve performance over time.

Learn to avoid the training pitfalls that put off executives and leaders, and how to energize and focus spokespeople. Hear about in-depth scripting and a content development process that controls interviews and audiences.

Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence.

This webinar will walk you through 25 online newsrooms and give a point-by-point assessment of how these companies are doing it right, providing you with a wealth of actionable advice to help in the day-to-day management of your organization’s newsroom.

Whether you’re coping with a natural disaster or a human-caused crisis, the preparations you make before the crisis, the responses you make during the crisis and the follow-up communications after the crisis make all the difference in the world. Learn the critical steps you must take on a clear, sunny day in order to be prepared for your worst day.

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.

What is the ideal mix between old and new media? Learn how top organizations are blending new with old media for more creative, exciting and results-bearing programs.

Go beyond the basics, and uncover the secrets to managing a successful social media presence and increasing your reach with the public. Learn from the tools and successful tactics used by other agencies.

While social media policies are a critical component of corporate governance, like employee handbooks, most people never read them. Learn how to design and produce real-world and on-demand social media training programs that effectively accelerate and broaden digital literacy inside organizations.

Creating content that influences growth in media and new business requires an integrated approach. This presentation will present a model of attract, engage and convert to help organizations optimize the performance of their content-focused digital marketing and public relations programs.

Today’s practitioners are shifting from communication handlers and facilitators to strategic PR influencers and champions. Find out how public relations professionals have the opportunity to expand their skill set and their PR practices when PR meets social media, and communication unites with technology.

Booz Allen Hamilton launched the National Trust and Confidence Index Study (NTCIS) to assess the key elements that shape public trust and confidence. Hear how the index can be used by government, commercial and not-for-profit organizations to baseline their current level of public trust and confidence, and what areas the NTCIS suggests need improvement.

How can you put key messages to work? Learn a five-step system for preparing strategic messages.

In this new age of broadcasting, your job is to give the customer such an amazing experience that they do your public relations for you.

Whether you are interested in a full- or part-time teaching position, find the practical steps to get an overview on a teaching career.

Whether you’re writing a CEO’s speech for an audience of thousands or giving a pep talk to your department, what you say and how you say it are critical to your success. Hear tips and secrets for crafting memorable speeches that will motivate your audience to not only remember your words, but to act on them.

Learn how to bring your messages to life with storytelling, wordplay and metaphor. Find out where to find online tools that virtually twist phrases for you and a four-step process for coming up with a creative metaphor.

Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.

Learn how to bring your messages to life with storytelling, wordplay and metaphor. Find out where to find online tools that virtually twist phrases for you and a four-step process for coming up with a creative metaphor.

Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.