Accreditation Preparation & Maintenance: Public Relations Training
Programs help candidates through the Accreditation process and enhance their understanding of KSAs (knowledge, skills and abilities) covered on the Examination for Accreditation in Public Relations.
April 30– May 3, 2014
| New York, N.Y.
Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.
Use Your Business Literacy to Communicate With the CEO, Improve the Outcomes of Your Strategies and Tactics, and More
Increase Your Chances of Being Advanced
Learn how to gain the experience you need in order to present a well-rounded body of work, as well as how to put your best foot forward and clearly communicate what you know to the Readiness Review panel.
The How-To of Accreditation
How do you start prepping? Learn what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential.
Learn to Analyze Scenario-Based Questions to Increase Your Examination Success
Has it been a while since you’ve taken a multiple-choice exam? Increase your understanding of the multiple-choice environment, and participate in demonstration exercises.
Prepare for Your +M Readiness Review
The Accreditation in Public Relations + Military Communication (APR+M) is an enhanced certification from the well-established Accreditation in Public Relations (APR). The APR+M signifies that an individual meets all APR qualifications, as well as possesses a rigorous knowledge surrounding military public affairs.
RPIE Readiness for the Examination for Accreditation in Public Relations
The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. Join fellow APR candidates for an overview of RPIE, and learn how to prepare for the Examination questions related to the process.
Using SWOT in the Decision-Making Process
A SWOT analysis is an effective tool for identifying a company’s current Strengths, Weaknesses, Opportunities and Threats, and helps strategists understand what could lead to or prohibit the achievement of a stated objective.
Essential Steps to Consider
Learn the steps you should consider when creating a PR plan, with a focus on pinpointing the desired behaviors of each target audience.
Their Importance on the APR Examination
Gain insight into a variety of communications models and theories, and learn how they can help you prioritize your target markets, develop relevant messages, and establish credibility and trust.
The ROI on the APR
April 10, 2014
| Webinar, On-Demand Available April 17
This fast-paced webinar delivers insights from successful practitioners who give concrete examples of how the APR took their career to the next level, and how it continues to deliver value.