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Accreditation Preparation & Maintenance: Public Relations Training

Programs help candidates through the Accreditation process and enhance their understanding of KSAs (knowledge, skills and abilities) covered on the Examination for Accreditation in Public Relations.

April 16–19, 2015 | Course | Richmond, Va.
Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.
From Blueprint to Publication
April 21, 2015 | Webinar, On-Demand Available April 28
In this webinar, you will learn the key components of the process for the computer-based Examination for Accreditation in Public Relations (APR), as well as receive the blueprint for the Examination.
Increase Your Chances of Being Advanced
On-Demand Webinar
Learn how to gain the experience you need in order to present a well-rounded body of work, as well as how to put your best foot forward and clearly communicate what you know to the Readiness Review panel.
Photo of Michael Tullier, APR
Featured Presenter:
The How-To of Accreditation
On-Demand Webinar
How do you start prepping? Learn what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential.
Learn to Analyze Scenario-Based Questions to Increase Your Examination Success
On-Demand Webinar
Has it been a while since you’ve taken a multiple-choice exam? Increase your understanding of the multiple-choice environment, and participate in demonstration exercises.
Photo of Jason S. Kirsch, APR
Featured Presenter:
Prepare for Your +M Readiness Review
On-Demand Webinar
The Accreditation in Public Relations + Military Communication (APR+M) is an enhanced certification from the well-established Accreditation in Public Relations (APR). The APR+M signifies that an individual meets all APR qualifications, as well as possesses a rigorous knowledge surrounding military public affairs.
RPIE Readiness for the Examination for Accreditation in Public Relations
On-Demand Webinar
The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. Join fellow APR candidates for an overview of RPIE, and learn how to prepare for the Examination questions related to the process.
Using SWOT in the Decision-Making Process
On-Demand Webinar
A SWOT analysis is an effective tool for identifying a company’s current Strengths, Weaknesses, Opportunities and Threats, and helps strategists understand what could lead to or prohibit the achievement of a stated objective.
Essential Steps to Consider
On-Demand Webinar
Learn the steps you should consider when creating a PR plan, with a focus on pinpointing the desired behaviors of each target audience.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
The ROI on the APR
On-Demand Webinar
This fast-paced webinar delivers insights from successful practitioners who give concrete examples of how the APR took their career to the next level, and how it continues to deliver value.
Photo of Michele Hujber, APR
Featured Presenter:


Flip through a booklet on UGA’s Online Continuing Education Course:

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.