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Communication Strategy: Public Relations Training

Courses cover key concepts and techniques of effective public relations, including strategic thinking, proactive planning and improved relationship building. Subtopics include audience identification, campaign development, message development and integrated communications.

What to Do and Say to Create a Powerful Competitive Advantage
Jan. 16, 2015 | Course | New York, N.Y.
Join internationally-renowned crisis expert and professor Helio Fred Garcia, and discuss best practices in effective crisis response.
Photo of Helio Fred Garcia
Featured Presenter:
A Comprehensive, Behavioral and Measurable Strategic Planning Approach
Feb. 5, 2015 | Course | New York, N.Y.
Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.
Photo of Stacey Smith, APR, Fellow PRSA
Featured Presenter:
Learn the Discipline and Tools for Effective Message Development
Feb. 5, 2015 | Webinar, On-Demand Available Feb. 12
Find the formula for creating compelling headlines, as well as explore a three-step process for developing stickier messages, memorable speeches, quotes and sound bites.
March 10–11, 2015 | Conference | Washington, D.C.
Attend the only annual training event for speechwriters and executive communicators. Newbie or veteran, you'll learn the latest techniques, find inspiration and rub shoulders with the best in the business.
Approaches for Improved Integration
April 23–24, 2015 | Conference | New York, N.Y.
The Strategic Collaboration Conference features actionable approaches to leveraging the strength of public relations, marketing, branding and advertising, while bridging internal silos to achieve more profound results.
On-Demand Webinar
Explore the fundamentals of strategic thinking, from mission, values and vision to the basic elements of strategy.
Photo of Paul Argenti
Featured Presenter:
On-Demand Webinar
Develop the connection between strategy development and execution using strategic communication.
Photo of Paul Argenti
Featured Presenter:
Connect Relevance to Growth and Performance
On-Demand Webinar
Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Photo of Andrea Coville
Featured Presenter:
Ensure Consistent and Continuous Improvement
On-Demand Webinar
One of the greatest challenges in our profession is proving the value of public relations. Learn the best approaches to guarantee that public relations is positively affecting an organization, and that it has the feedback required to improve performance over time.
Photo of Mark Weiner
Featured Presenter:
Communicating with Key Audiences to Ensure Global Food Security
On-Demand Webinar
By 2050, the world’s population will grow from seven billion to nine billion people. DuPont saw a responsibility to act, and recognized that it could be the catalyst that brings together key audiences to create solutions for ensuring global food security.
A Fun, Fearless Approach to Corporate Storytelling
On-Demand Webinar
Hear how you can bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication.
Featured Presenter:
How Brands Successfully Culture-Jack the Big Moments
On-Demand Webinar
Take advantage of national headlines with approaches to confidently loosen rigid planning processes and respond to risk-averse leadership.
Featured Presenter:
Inspiring Your Staff and Supporters to Love Your Brand
On-Demand Webinar
“The Passion Conversation” is about how to get people to fall passionately and madly in love with your organization or cause. Learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business
Photo of Geno Church
Featured Presenter:
Understanding the Basics
On-Demand Webinar
Integrated Marketing Communications (IMC) is an often-misunderstood practice within the marketing, media and advertising industries. IMC is a simple concept that ensures that all marketing tools are carefully integrated so that they work together for stronger results — and public relations professionals are usually at the apex of it all.
Photo of Bonnie Harris
Featured Presenter:
A Blueprint for Efficient Problem Solving
On-Demand Webinar
Learn how Compression Planning (CP) can take a diverse group from the idea to the outcome, as well as the items you need to create your own CP process. You’ll gain practical, hands-on experience to help you solve actual business problems.
Global Affairs Committee
Public Relations Writ Large
On-Demand Webinar
“Public diplomacy” can certainly be considered as one of the applications of the core principles of our profession to improving international harmony. Public diplomacy experts discuss how the profession can manifest its higher-calling principles by contributing to the building of a fully functional, harmonious global society.
Corporate Communications Section
The Role of Corporate Communications
On-Demand Webinar
As the number of communications platforms continues to grow, companies are becoming increasingly proficient in engaging with communities while developing and curating the type of content that fuels customer and brand loyalty. Learn how to activate a program, and how team members collaborate and relate.
Featured Presenter:
Association/Nonprofit Section
Leverage the Combined Power of Traditional and Social Media Outlets
On-Demand Section Webinar
Research has shown that nonprofit organizations that have taken time to develop a narrative around their missions and programs have seen positive results in terms of donations, volunteer recruitment and attracting new clients. Storytelling can easily be incorporated into traditional communication practices, as well as social media platforms.

 


 
Flip through a booklet on UGA’s Online Continuing Education Course:

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.