Your Public Relations and Communications Community
Communication Strategy: Public Relations Training
Courses cover key concepts and techniques of effective public relations, including strategic thinking, proactive planning and improved relationship building. Subtopics include audience identification, campaign development, message development and integrated communications.
A Comprehensive, Behavioral and Measureable Strategic Planning Approach
April 19, 2013
| Course
| New York, N.Y.
Too often our strategic plans are short-changed by time, budget and know-how. This workshop
Building Brand Relationships That Inspire Generations
May 9, 2013
| Webinar
No longer do young adults buy a Ford because their parents drove one. Brands today simply cannot depend on that implied brand equity. Through buzz-building programs, organizations can intercept the brand equity lifecycle and engage consumers on their own terms.
Key Concepts and Techniques of Effective Public Relations
June 10–11, 2013
| Course
| Chicago, Ill.
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Connect Relevance to Growth and Performance
June 13, 2013
| Webinar
Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
A Multiracial Perspective on Media
July 25, 2013
| Webinar
Hear about trends in multiracial media, including tips for capturing the attention of media makers, overcoming current challenges and identifying multiracial influencers. Examine special insights and tips for devising your custom strategy of aligning this rapidly growing demographic with your brands as badges of identity.
Key Concepts and Techniques of Effective Public Relations
Dec. 9–10, 2013
| Course
| New York, N.Y.
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Employee Communications Section
Leveraging Employees as Social Media Brand Ambassadors
On-Demand Section Webinar
A decentralized communications model can enhance an organization’s reach and engagement with its audiences. Explore a case study that demonstrates how a global, decentralized company led an internal shift to maximize social and digital media.
Recent Study Results and Implications for Strategic Communications
On-Demand Webinar
Booz Allen Hamilton launched the National Trust and Confidence Index Study (NTCIS) to assess the key elements that shape public trust and confidence. Hear how the index can be used by government, commercial and not-for-profit organizations to baseline their current level of public trust and confidence, and what areas the NTCIS suggests need improvement.
On-Demand Webinar
Explore the fundamentals of strategic thinking, from mission, values and vision to the basic elements of strategy.
Travel & Tourism Section
How Disney Cruise Line Made Its Dream Come True
On-Demand Section Webinar
Learn how the company’s public relations and public affairs teams engaged media, key stakeholders and internal audiences in the biggest expansion in the cruise line’s history.
Featured Presenter:
On-Demand Webinar
Develop the connection between strategy development and execution using strategic communication.
Association/Nonprofit Section
Strategies for Empowering Your Members
On-Demand Section Webinar
Hear strategies for empowering stakeholders to promote a common message to increase public awareness and action in measurable ways. Discover how to integrate your entire membership/supporter base into a campaign championed by one member/supporter.
Counselors to Higher Education Section
Explore Strategies to Boost Maximum Performance
On-Demand Section Webinar
What sets a top-level communications counselor apart from others? Learn the key components of a strategic communications plan and an easy, step-by-step guide to help you develop one for your college/university.
Health Academy
An Overview of Guidelines and Laws for 2013
On-Demand Section Webinar
Find out what you need to know about key issues facing health care communicators in 2013 and understand the implications for the health care market and health care communications. The webinar will be open and available for you to ask questions you may have.
Featured Presenter:
