Your Public Relations and Communications Community
Communication Strategy: Public Relations Training
Courses cover key concepts and techniques of effective public relations, including strategic thinking, proactive planning and improved relationship building. Subtopics include audience identification, campaign development, message development and integrated communications.
Find Out More About Your Target Audiences
March 13, 2012
| Webinar
When carried out correctly, generational marketing can serve as a cost-effective strategic research approach to learning more about your target audiences. Learn how each group has its own nuances, personality, distinctions and personal value.
Make Sure Your Business Outcomes Measure Up!
May 22, 2012
| Webinar
Internal and external communication affects bottom-line issues. Learn how to calculate the return on your own communication campaigns or channels.
Key Concepts and Techniques of Effective Public Relations
June 12–13, 2012
| Course
| Arlington, Va.
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
June 15, 2012
| Course
| Arlington, Va.
Gain a strategic approach to communications that will help you become more of a strategist, better prepared to offer solutions and counsel and more valuable to your organization’s decision making.
Featured Presenter:
July 26, 2012
| Webinar
Explore the fundamentals of strategic thinking, from mission, values and vision to the basic elements of strategy.
Aug. 2, 2012
| Webinar
Develop the connection between strategy development and execution using strategic communication.
