Communication Strategy: Public Relations Training
Courses cover key concepts and techniques of effective public relations, including strategic thinking, proactive planning and improved relationship building. Subtopics include audience identification, campaign development, message development and integrated communications.
A Comprehensive, Behavioral and Measurable Strategic Planning Approach
Feb. 5, 2015
| New York, N.Y.
Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.
Learn the Discipline and Tools for Effective Message Development
Feb. 5, 2015
| Webinar, On-Demand Available Feb. 12
Find the formula for creating compelling headlines, as well as explore a three-step process for developing stickier messages, memorable speeches, quotes and sound bites.
March 10–11, 2015
| Washington, D.C.
Attend the only annual training event for speechwriters and executive communicators. Newbie or veteran, you'll learn the latest techniques, find inspiration and rub shoulders with the best in the business.
Drive PR, Social Media and Marketing
March 12, 2015
| Webinar, On-Demand Available March 19
Far from overt company messaging or traditional advertising, content marketing builds brand awareness, loyalty and trust by asking what an audience’s needs are as consumers, and what they value as individuals. Learn how to identify content that will resonate with your audience, and drive engagement and interest in your company and products.
Learn How to Implement Multi-Channel Strategies and Synchronize Tactics for Maximum Impact
March 17, 2015
| Webinar, On-Demand Available March 24
Achieving synergy in your IMC campaigns can be challenging; you must understand how to choose the best approach, the best messaging channels and the best combinations of tactics for maximum results. Learn how to select the best messaging channels for your objectives and synchronize linked tactics.
The Strategy Behind Public Health and Regulatory Activities
March 19, 2015
| Section Webinar, On-Demand Available March 26
In this session, you will review a series of case studies that illustrate how the FDA formulates its communications strategy, and how the agency employs a range of tools and approaches to reach various stakeholders.
Key Concepts and Techniques of Effective Public Relations
April 8–9, 2015
| San Francisco, Calif.
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Approaches for Improved Integration
April 23–24, 2015
| New York, N.Y.
The Strategic Collaboration Conference features actionable approaches to leveraging the strength of public relations, marketing, branding and advertising, while bridging internal silos to achieve more profound results.
Connect Relevance to Growth and Performance
Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Ensure Consistent and Continuous Improvement
One of the greatest challenges in our profession is proving the value of public relations. Learn the best approaches to guarantee that public relations is positively affecting an organization, and that it has the feedback required to improve performance over time.
Communicating with Key Audiences to Ensure Global Food Security
By 2050, the world’s population will grow from seven billion to nine billion people. DuPont saw a responsibility to act, and recognized that it could be the catalyst that brings together key audiences to create solutions for ensuring global food security.
A Fun, Fearless Approach to Corporate Storytelling
Hear how you can bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers, and utilizing social syndication.
How Brands Successfully Culture-Jack the Big Moments
Take advantage of national headlines with approaches to confidently loosen rigid planning processes and respond to risk-averse leadership.
Inspiring Your Staff and Supporters to Love Your Brand
“The Passion Conversation” is about how to get people to fall passionately and madly in love with your organization or cause. Learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business
Understanding the Basics
Integrated Marketing Communications (IMC) is an often-misunderstood practice within the marketing, media and advertising industries. IMC is a simple concept that ensures that all marketing tools are carefully integrated so that they work together for stronger results — and public relations professionals are usually at the apex of it all.
A Blueprint for Efficient Problem Solving
Learn how Compression Planning (CP) can take a diverse group from the idea to the outcome, as well as the items you need to create your own CP process. You’ll gain practical, hands-on experience to help you solve actual business problems.
Global Affairs Committee
Public Relations Writ Large
“Public diplomacy” can certainly be considered as one of the applications of the core principles of our profession to improving international harmony. Public diplomacy experts discuss how the profession can manifest its higher-calling principles by contributing to the building of a fully functional, harmonious global society.
Corporate Communications Section
The Role of Corporate Communications
As the number of communications platforms continues to grow, companies are becoming increasingly proficient in engaging with communities while developing and curating the type of content that fuels customer and brand loyalty. Learn how to activate a program, and how team members collaborate and relate.
Leverage the Combined Power of Traditional and Social Media Outlets
On-Demand Section Webinar
Research has shown that nonprofit organizations that have taken time to develop a narrative around their missions and programs have seen positive results in terms of donations, volunteer recruitment and attracting new clients. Storytelling can easily be incorporated into traditional communication practices, as well as social media platforms.