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Crisis & Reputation: Public Relations Training

Programs include managing relationships for crisis planning and response, reputation management, issues management, risk management, community relations, customer relations, corporate social responsibility, ethics and trust-related topics.


Sept. 17 Thu.

Writing and Speaking With Words That Resonate
Sept. 17, 2015 | Course | Chicago, Ill.

Categories: Crisis & Reputation, Writing

Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person


Sept. 18 Fri.

Association/Nonprofit Section
Sept. 18, 2015 | Interactive Discussion

Category: Crisis & Reputation

Your organization will face a crisis at some point, and how you manage the situation will determine whether your organization’s reputation survives. Reaching out to a variety of key audiences is critical for crisis communication success. With more than 20-years of experience in crisis counseling and management, Joan Gladstone will discuss strategies that will help your nonprofit communicate effectively during the crisis and survive scrutiny from media and stakeholders.
Photo of Joan Gladstone, APR, Fellow PRSA
Featured Presenter:
Joan Gladstone, APR, Fellow PRSA;


Oct. 1-2 Thu.–Fri.

How to Think and Advise Management Strategically During Tough Situations and Crises
Oct. 1–2, 2015 | Course | New York, N.Y.

Categories: Crisis & Reputation, Executive Level

When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
James E. Lukaszewski, ABC, APR, Fellow PRSA, BEPS Member Emeritus; In-Person


Dec. 1 Tue.

What to Do and Say to Create a Powerful Competitive Advantage
Dec. 1, 2015 | Course | New York, N.Y.

Categories: Communication Strategy, Crisis & Reputation

Join internationally-renowned crisis expert and professor Helio Fred Garcia, and discuss best practices in effective crisis response.
Photo of Helio Fred Garcia
Featured Presenter:
Helio Fred Garcia; In-Person


On-Demand Webinar

Board of Ethics and Professional Standards (BEPS)
On-Demand Webinar

Categories: Ethics, Crisis & Reputation

Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
Dr. Deborah Silverman, APR, Fellow PRSA; Nance Larsen, APR, Fellow PRSA; James E. Lukaszewski, ABC, APR, Fellow PRSA, BEPS Member Emeritus; Patricia T. Whalen, Ph.D., APR; On-Demand


On-Demand Webinar

Health Academy
Communication Insights From Public Health Responses
On-Demand Section Webinar

Category: Crisis & Reputation

Disease outbreaks and health issues have the potential to get significant news media and public attention. Hear lessons learned in preparing for and responding to crises, with an emphasis on public health examples.
Glen Joseph Nowak, Ph.D.; David Daigle; On-Demand


On-Demand Webinar

Discover How Crisis Teams Work in the Real World
On-Demand Webinar

Category: Crisis & Reputation

Go behind the scenes to discover how crisis teams work in the real world, and walk away with specific ideas to help your team overcome stress and uncertainty, and quickly make sound, wise and ethical decisions.
Photo of Joan Gladstone, APR, Fellow PRSA
Featured Presenter:
Joan Gladstone, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Stay Compliant and Stay Out of Trouble
On-Demand Webinar

Category: Crisis & Reputation

Learn what is considered public domain; how to attribute others’ content safely; the ins and outs of copyright law; and what you need to do in order to comply and still effectively do your job.
Photo of Keith M. Kupferschmid
Featured Presenter:
Keith M. Kupferschmid; On-Demand

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