Crisis & Reputation: Public Relations Training
Programs include managing relationships for crisis planning and response, reputation management, issues management, risk management, community relations, customer relations, corporate social responsibility, ethics and trust-related topics.
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What to Do and Say to Create a Powerful Competitive Advantage
Jan. 17, 2014
| New York, N.Y.
Join internationally-renowned crisis expert and professor Helio Fred Garcia, and discuss best practices in effective crisis response.
People Are the Killer App
How can you turn product conversations into passionate conversations? Hear about word-of-mouth case studies, and learn how to allow your fans to share brand ownership.
Board of Ethics and Professional Standards (BEPS)
Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
Stay Compliant and Stay Out of Trouble
More and more organizations are tracking how their online content is used across the Web and finding infringers through media monitoring. Find out what you need to do in order to comply and still effectively do your job.
Moving Beyond Impressions and Tonality to Gauge Media Impacts in a Crisis
The call from a national reporter wrapping up a major story about your client is like a bolt of lightning on the horizon. Is this a crisis with a lasting impact, or will this blow over? Armed with consumer insights, you can better align your communications with the business and be an even more strategic partner in a crisis.