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Crisis & Reputation: Public Relations Training

Programs include managing relationships for crisis planning and response, reputation management, issues management, risk management, community relations, customer relations, corporate social responsibility, ethics and trust-related topics.

Technology Section
Skullduggery to Sock Puppets: PR Response to Fictitious Online Profiles
April 24, 2014 | Interactive Discussion
Fake social media accounts not only violate ethical principles — they are a serious breach of professional and public trust. How can public relations professionals — and employers — best address ethical issues?
Photo of Rand LaVonn, APR
Featured Presenter:
Tactics for Effective News Media and Social Media Relations During a Crisis
May 2, 2014 | Course | New York, N.Y.
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Writing & Speaking With Words that Resonate
June 17, 2014 | Course | New York, N.Y.
Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
Photo of Gerard Braud
Featured Presenter:
Tactics for Effective News Media and Social Media Relations During a Crisis
June 23, 2014 | Course | Chicago, Ill.
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Learn to Measure, Monitor and Analyze Your Organization’s Most Important Asset
June 23–24, 2014 | Course | New York, N.Y.
Communication professionals and other leaders who understand reputation, as well as how to build and implement a reputation management program, will have a distinct career advantage. This hands-on seminar will culminate in the participants preparing a reputation management plan that is based on the instructor’s copyrighted process.
Featured Presenter:
How to Think and Advise Management Strategically During Tough Situations and Crises
Sept. 18–19, 2014 | Course | Boston, Mass.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
How to Think and Advise Management Strategically During Tough Situations and Crises
Dec. 11–12, 2014 | Course | New York, N.Y.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
People Are the Killer App
On-Demand Webinar
Hear about word-of-mouth case studies and learn seven lessons for building and growing a world-of-mouth movement for your brand.
Photo of Geno Church
Featured Presenter:
Board of Ethics and Professional Standards (BEPS)
On-Demand Webinar
Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
Stay Compliant and Stay Out of Trouble
On-Demand Webinar
More and more organizations are tracking how their online content is used across the Web and finding infringers through media monitoring. Find out what you need to do in order to comply and still effectively do your job.
Photo of Keith M. Kupferschmid
Featured Presenter:
Moving Beyond Impressions and Tonality to Gauge Media Impacts in a Crisis
On-Demand Webinar
The call from a national reporter wrapping up a major story about your client is like a bolt of lightning on the horizon. Is this a crisis with a lasting impact, or will this blow over? Armed with consumer insights, you can better align your communications with the business and be an even more strategic partner in a crisis.
Featured Presenter:
People Are the Killer App
On-Demand Webinar
Hear about word-of-mouth case studies and learn seven lessons for building and growing a world-of-mouth movement for your brand.
Photo of Geno Church
Featured Presenter:
Health Academy
Communication Insights From Public Health Responses
On-Demand Section Webinar
Disease outbreaks and health issues have the potential to get significant news media and public attention. Hear lessons learned in preparing for and responding to crises, with an emphasis on public health examples.

 


Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.