Crisis & Reputation: Public Relations Training
Programs include managing relationships for crisis planning and response, reputation management, issues management, risk management, community relations, customer relations, corporate social responsibility, ethics and trust-related topics.
How to Think and Advise Management Strategically During Tough Situations and Crises
May 7–8, 2015
| Dallas, Texas
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
Tactics for Effective News Media and Social Media Relations During a Crisis
May 14, 2015
| New York, N.Y.
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Stay Compliant and Stay Out of Trouble
May 21, 2015
| Webinar, On-Demand Available May 28
Learn what is considered public domain; how to attribute others’ content safely; the ins and outs of copyright law; and what you need to do in order to comply and still effectively do your job.
A View of Integrity, Ethics and Brand Protection
May 26, 2015
| Section Webinar, On-Demand Available June 2
Learn how to create a strategic communications plan that focuses on your organizational goals while still protecting your brand and public image.
Writing and Speaking With Words That Resonate
Sept. 17, 2015
| Chicago, Ill.
Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
Board of Ethics and Professional Standards (BEPS)
Understand how public relations crises can be avoided or mitigated through better ethical decision-making.
People Are the Killer App
Hear about word-of-mouth case studies and learn seven lessons for building and growing a world-of-mouth movement for your brand.
Communication Insights From Public Health Responses
On-Demand Section Webinar
Disease outbreaks and health issues have the potential to get significant news media and public attention. Hear lessons learned in preparing for and responding to crises, with an emphasis on public health examples.
Discover How Crisis Teams Work in the Real World
Go behind the scenes to discover how crisis teams work in the real world, and walk away with specific ideas to help your team overcome stress and uncertainty, and quickly make sound, wise and ethical decisions.