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Leadership & Management: Public Relations Training

Programs provide insights and training for employee motivation, staff development, personal career management and internal communications, including message preparation from the C-Suite toward employees, the press and stakeholders. Programs also offer tips, case studies and best practices for running a public relations department or firm.


June 2 Tue.

Creating a Real Change Management Plan in Real Time
June 2, 2015 | Webinar, On-Demand Available June 9

Categories: Executive Level, Leadership & Management

Find the most successful principles and practices for communicators who are tasked with advancing organizational change. Gain practical models and tools for change management that you can apply immediately to your own organization.
Gary Grates; Anthony D'Angelo, APR, Fellow PRSA; Live Online


June 16 Tue.

Mastering the Art of Pre-Selling Your Ideas
June 16, 2015 | Webinar, On-Demand Available June 23

Category: Leadership & Management

Executives like to give input and will stretch, pull and modify recommendations to align with their individual business priorities. When pitching ideas to executives, managers must consider “building consensus” as part of their communication strategy.
Photo of Sally L. Williamson
Featured Presenter:
Sally L. Williamson; Live Online


Aug. 4 Tue.

Independent Practitioners Alliance
How Independent PR Professionals Can Differentiate Themselves in a Crowded Marketplace
Aug. 4, 2015 | Section Webinar, On-Demand Available Aug. 11

Category: Leadership & Management

Gain a new approach that is helping professional services providers and small businesses grow more effectively by leveraging their scarce marketing resources.
Featured Presenter:
Linda Popky
Linda Popky; Live Online


On-Demand Webinar

A Guide to Handling Difficult Conversations
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Most of us rank unpleasant workplace discussion or confrontation a few rungs below shark attack on the universal ladder of enjoyment. The good news is that there are basic strategies that can help make confrontations, verbal skirmishes and angry exchanges far more manageable.
Photo of Alan S. Cohen, MBA
Featured Presenter:
Alan S. Cohen, MBA; On-Demand


On-Demand Webinar

Learn the Traps and How to Avoid Them
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls. Implement tools to ensure you and your client are approaching business challenges effectively.
Photo of Kate Bushnell
Featured Presenter:
Kate Bushnell; On-Demand


On-Demand Webinar

New Professionals Section
Seven Unspoken Rules New Pros Can Follow to Dazzle Management and Earn Respect, Raises and Promotions
On-Demand Section Webinar

Category: Leadership & Management

Senior PR pros express concerns about junior employees that they can’t or won’t deliver directly to the employees themselves. In this webinar, you’ll hear PR executives’ most common frustrations — and how to avoid them.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Webinar

Develop a Framework for Delivering Recommendations
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Executives are a tough audience and can quickly throw you or your conversation off track. Hear insights into the executive perspective, expectations in an executive conversation, development of compelling message and conversational frameworks, as well as how to avoid common mistakes.
Photo of Sally L. Williamson
Featured Presenter:
Sally L. Williamson; On-Demand


On-Demand Webinar

Build Energy, Engagement and Organizational Effectiveness
On-Demand Webinar

Category: Leadership & Management

How communications leaders guide employees and organization leaders alike through an approach that includes engagement, coaching the C-suite to lead with agility, and applying networks to drive innovation and organizational change.
Amy M. Fry; David Thompson; On-Demand


On-Demand Webinar

Employee Communications Section
The Next Frontier of Employee Engagement
On-Demand Section Webinar

Category: Leadership & Management

Earlier this year, Weber Shandwick, in partnership with KRC Research, released “Employees Rising: Seizing the Opportunity in Employee Activism,” a survey that closely examines the activism of 2,300 employees worldwide. Join the PRSA Employee Communications Section for an interactive dialogue as Weber Shandwick reviews their findings and helps you determine how to embrace this next stage of employee engagement.
Liz Rizzo; Elizabeth McCarthy; On-Demand


On-Demand Webinar

Strategies for Mediating Workplace Confrontations
On-Demand Webinar

Category: Leadership & Management

Gain an understanding of the difference between criticism and constructive feedback and learn how to more efficiently mediate discussions between others.
Featured Presenter:
M.J. Clark, APR; On-Demand

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Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.