Leadership & Management: Public Relations Training
Programs provide insights and training for employee motivation, staff development, personal career management and internal communications, including message preparation from the C-Suite toward employees, the press and stakeholders. Programs also offer tips, case studies and best practices for running a public relations department or firm.
Strategies for Mediating Workplace Confrontations
May 5, 2015
| Webinar, On-Demand Available May 12
Gain an understanding of the difference between criticism and constructive feedback and learn how to more efficiently mediate discussions between others.
Creating a Real Change Management Plan in Real Time
June 2, 2015
| Webinar, On-Demand Available June 9
Find the most successful principles and practices for communicators who are tasked with advancing organizational change. Gain practical models and tools for change management that you can apply immediately to your own organization.
Mastering the Art of Pre-Selling Your Ideas
June 16, 2015
| Webinar, On-Demand Available June 23
Executives like to give input and will stretch, pull and modify recommendations to align with their individual business priorities. When pitching ideas to executives, managers must consider “building consensus” as part of their communication strategy.
A Guide to Handling Difficult Conversations
Most of us rank unpleasant workplace discussion or confrontation a few rungs below shark attack on the universal ladder of enjoyment. The good news is that there are basic strategies that can help make confrontations, verbal skirmishes and angry exchanges far more manageable.
Learn the Traps and How to Avoid Them
Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls. Implement tools to ensure you and your client are approaching business challenges effectively.
New Professionals Section
Seven Unspoken Rules New Pros Can Follow to Dazzle Management and Earn Respect, Raises and Promotions
On-Demand Section Webinar
Senior PR pros express concerns about junior employees that they can’t or won’t deliver directly to the employees themselves. In this webinar, you’ll hear PR executives’ most common frustrations — and how to avoid them.
Motivate, Inspire and Align Who You Lead
Gain a better grasp on how to shape strategic messages that can align with those plagued by uncertainty and learn how emotional communication and a leader’s storytelling ability may be an organization’s most powerful tool for change.
Using Life Experiences to Advance Your Career
Continue to explore the new reality of building today’s career path with Fred Cook, CEO of GolinHarris. Get insights on turning the experiences you have both at work and in your personal life into career-building steps.
Two Months, Three Crises
Hear how a community college’s team effectively managed and communicated about three major crises: a student abduction, an accreditation warning and embezzlement within a two-month time period.
Develop a Framework for Delivering Recommendations
Executives are a tough audience and can quickly throw you or your conversation off track. Hear insights into the executive perspective, expectations in an executive conversation, development of compelling message and conversational frameworks, as well as how to avoid common mistakes.
Build Energy, Engagement and Organizational Effectiveness
How communications leaders guide employees and organization leaders alike through an approach that includes engagement, coaching the C-suite to lead with agility, and applying networks to drive innovation and organizational change.
Employee Communications Section
The Next Frontier of Employee Engagement
On-Demand Section Webinar
Earlier this year, Weber Shandwick, in partnership with KRC Research, released “Employees Rising: Seizing the Opportunity in Employee Activism,” a survey that closely examines the activism of 2,300 employees worldwide. Join the PRSA Employee Communications Section for an interactive dialogue as Weber Shandwick reviews their findings and helps you determine how to embrace this next stage of employee engagement.