Leadership & Management: Public Relations Training
Programs provide insights and training for employee motivation, staff development, personal career management and internal communications, including message preparation from the C-Suite toward employees, the press and stakeholders. Programs also offer tips, case studies and best practices for running a public relations department or firm.
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A Guide to Handling Difficult Conversations
July 18, 2013
Most of us rank unpleasant workplace discussion or confrontation a few rungs below shark attack on the universal ladder of enjoyment. The good news is that there are basic strategies that can help make confrontations, verbal skirmishes and angry exchanges far more manageable.
Learn the Traps and How to Avoid Them
Aug. 27, 2013
Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls. Implement tools to ensure you and your client are approaching business challenges effectively.
Financial Communications Section
How can you and your company cope?
Sept. 25, 2013
| New York, N.Y.
Fewer resources - and ever increasing demands - mean that many public relations executives in the financial field face tough challenges in their work environment. What’s more, journalists are often stretched to the limit too.
New Professionals Section
How to Build Lasting Success at Work
On-Demand Section Webinar
Rapidly evolving market dynamics, technological innovations and customer needs are changing job requirements at warp speed. How do you survive, let alone prosper, in such an environment? Practice “Career Fitness.”
PRSA Global Affairs Committee
Successful Communication Strategies in the Land of Everything in the “Year of the Dragon”
On-Demand Section Webinar
Gain insights into how your company can benefit from a strong public relations presence in China during the “Year of the Dragon” and beyond.
A New Model for Activating Corporate Character & Authentic Advocacy
Leading companies are building a strong corporate character that encompasses the enterprise’s unique identity, its differentiating purpose, mission and values. Learn how to develop brand and reputation in the era of globalization and social media.
New Requirements and Competencies
What skills are needed to meet the requirements for integrated marketing communications in the new millennium? This session discusses the state of academic and professional education, and the skills most sought after by employers.
How Great CEOs Win With Key Audiences
Learn how to prepare your boss for the most important communication challenges, including media interviews, presentations and public hearings. Discover what makes the great CEO communicators great, and how their tips and techniques can work for you and your leader.
Position Yourself as a Thought Leader
To be successful, businesses must stand out as responsible, solutions-oriented organizations that care about their people, results and the greater economic good. As communicators, we have a huge responsibility to position ourselves as thought leaders and contributors to the most pressing business challenges of the day.