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Leadership & Management: Public Relations Training

Programs provide insights and training for employee motivation, staff development, personal career management and internal communications, including message preparation from the C-Suite toward employees, the press and stakeholders. Programs also offer tips, case studies and best practices for running a public relations department or firm.

Learn to Measure, Monitor and Analyze Your Organization’s Most Important Asset
June 23–24, 2014 | Course | New York, N.Y.
Communication professionals and other leaders who understand reputation, as well as how to build and implement a reputation management program, will have a distinct career advantage. This hands-on seminar will culminate in the participants preparing a reputation management plan that is based on the instructor’s copyrighted process.
Featured Presenter:
New Professionals Section
How to Build Lasting Success at Work
On-Demand Section Webinar
Rapidly evolving market dynamics, technological innovations and customer needs are changing job requirements at warp speed. How do you survive, let alone prosper, in such an environment? Practice “Career Fitness.”
Photo of Peter Weddle
Featured Presenter:
PRSA Global Affairs Committee
Successful Communication Strategies in the Land of Everything in the “Year of the Dragon”
On-Demand Section Webinar
Gain insights into how your company can benefit from a strong public relations presence in China during the “Year of the Dragon” and beyond.
Position Yourself as a Thought Leader
On-Demand Webinar
To be successful, businesses must stand out as responsible, solutions-oriented organizations that care about their people, results and the greater economic good. As communicators, we have a huge responsibility to position ourselves as thought leaders and contributors to the most pressing business challenges of the day.
Featured Presenter:
A Guide to Handling Difficult Conversations
On-Demand Webinar
Most of us rank unpleasant workplace discussion or confrontation a few rungs below shark attack on the universal ladder of enjoyment. The good news is that there are basic strategies that can help make confrontations, verbal skirmishes and angry exchanges far more manageable.
Photo of Alan S. Cohen, MBA
Featured Presenter:
Rethinking the Journey to Public Relations Leadership (Part 1 of 3)
On-Demand Webinar
Signs are everywhere that the world may be evolving more quickly than PR is able to lead — or even respond. The gap between what organizations need from PR pros and what is available is widening. Hear insights on how to reinvigorate your role, career and leadership methods in order to close the gap.
Learn the Traps and How to Avoid Them
On-Demand Webinar
Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls. Implement tools to ensure you and your client are approaching business challenges effectively.
Photo of Kate Bushnell
Featured Presenter:
Rethinking the Journey to Public Relations Leadership (Part 2 of 3)
On-Demand Webinar
Hear about the unique mindsets that trusted professionals hold and how they can be the missing link in jumpstarting one’s own journey toward obtaining a leadership position.
New Professionals Section
Seven Unspoken Rules New Pros Can Follow to Dazzle Management and Earn Respect, Raises and Promotions
On-Demand Section Webinar
Senior PR pros express concerns about junior employees that they can’t or won’t deliver directly to the employees themselves. In this webinar, you’ll hear PR executives’ most common frustrations — and how to avoid them.
Photo of Michael Smart
Featured Presenter:
Counselors Academy
15 Keys to a World Class Agency Culture
On-Demand Section Webinar
This program covers learnings from the Green Goldfish Project, a quest to find 1,001 examples of unexpected bonuses for employees and how to use them to make employees happy. Learn why the ingredients of a “Green Goldfish” create a stable environment, build high-functioning teams and empower employees to do great things.
Photo of Stan Phelps
Featured Presenter:
Getting to the Table Earlier and With More Personal Power
On-Demand Webinar
Learn practices that will get you invited into the decision-making process before all the decisions have been made by the high-priced lawyers and outside consultants.
Best Practices for the 24/7 PR Industry
On-Demand Webinar
We all try to have the best in both our workplace and personal lives. What’s the work-life fit reality when you work in the 24-7 public relations industry?
Part 1: Improvise
On-Demand Webinar
Gain unconventional advice from Fred Cook, CEO of GolinHarris, who will share the street smarts he gained from a lifetime of uncommon experiences that include time spent as an Italian leather salesman, rock-and-roll executive, cross-country tour guide and doorman at a four-star hotel.
Photo of Fred Cook
Featured Presenter:
Creating a Real Change Management Plan in Real Time
On-Demand Webinar
Hear about the most successful principles and practices for communicators tasked with advancing organizational change. Gain knowledge about practical models and tools for change management that you can bring home and apply to your own organization.
Part 2: Using Life Experiences to Advance Your Career
April 29, 2014 | Webinar, On-Demand Available May 6
Continue to explore the new reality of building today’s career path with Fred Cook, CEO of GolinHarris. Get insights on turning the experiences you have both at work and in your personal life into career-building steps.
Photo of Fred Cook
Featured Presenter:
Two Months, Three Crises
May 6, 2014 | Webinar, On-Demand Available May 13
Hear how a community college’s team effectively managed and communicated about three major crises: a student abduction, an accreditation warning and embezzlement within a two-month time period.
Develop a Framework for Delivering Recommendations
June 19, 2014 | Webinar, On-Demand Available June 26
Executives are a tough audience and can quickly throw you or your conversation off track. Hear insights into the executive perspective, expectations in an executive conversation, development of compelling message and conversational frameworks, as well as how to avoid common mistakes.
Photo of Sally L. Williamson
Featured Presenter:
Build Energy, Engagement and Organizational Effectiveness
July 8, 2014 | Webinar, On-Demand Available July 15
How communications leaders guide employees and organization leaders alike through an approach that includes engagement, coaching the C-suite to lead with agility, and applying networks to drive innovation and organizational change.

 


Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.