Your Public Relations and Communications Community
Measurement & ROI: Public Relations Training
Training programs identify how to determine research methods, set goals and quantifiable objectives, and understand measurement metrics and key performance indicators, and ultimately determine return on investment of public relations activities.
Quantifying the Value of Relationships
April 16, 2013
| Webinar
Measuring the results of effective coalition building goes beyond the familiar media impressions, article counts and message penetration. Get an inside look at a breakthrough influencer measurement approach that quantifies the depth of relationships forged, provides a benchmark to measure against in the future, and demonstrates progress toward goals.
What You Need to Know at Every Point in Your Career
April 30, 2013
| Webinar
We’re all hearing how communicators need to do research and measurement as part of our jobs. But what do we need to know at different stages of our careers? Find out what you should know as your career grows and learn about creative ways to master research and measurement skills as easily as possible.
Barcelona Principles Overview/Principles 1 and 7
On-Demand Webinar
Ensure that measurement is done in a manner that is methodologically sound and can live up to the greatest scrutiny from your boss, client or CFO.
Barcelona Principles 2, 3, 4 and 5
On-Demand Webinar
Understand the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.
Barcelona Principle 6, and the Valid Metrics Grids
On-Demand Webinar
The Barcelona Principles dismissed Advertising Value Equivalents (AVEs) as a bankrupt measurement approach; learn what replaces AVEs.
Key Findings From USC’s Seventh Generally Accepted Practices (GAP) Study
On-Demand Webinar
The results of GAP VII will help you understand and successfully deal with the profound shifts taking place within public relations’ roles and responsibilities, as well as management’s increasing expectations.
Make Sure Your Business Outcomes Measure Up!
On-Demand Webinar
Internal and external communication affects bottom-line issues. Learn how to calculate the return on your own communication campaigns or channels.
Independent Practitioners Alliance
How to Grow Your Business When YOU Are the Business
On-Demand Section Webinar
Learn simple strategies and receive tools you can use right away that will help you talk about your business in a way that gets prospects to listen, hire and refer you more often.
Technology Section
Discover the Link Between Data and Strategic Planning
On-Demand Section Webinar
Find out how Web analytics, properly implemented and interpreted, can provide you powerful feedback on public relations performance. Learn how to let your Web users show you how to improve your website.
Develop a Set of Metrics to Evaluate Your Staff’s Communication
On-Demand Webinar
While we often measure how well our messages reach our audiences and how well our channels are performing, a key set of metrics can evaluate how well the communication staff is using its time and money. This session will provide examples of how different communication departments have measured.
Learn Proven Techniques for Setting Objectives for Success
On-Demand Webinar
The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. Learn how to identify “good” and “bad” objective statements and link them with overall business goals.
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