Your Public Relations and Communications Community
Measurement & ROI: Public Relations Training
Training programs identify how to determine research methods, set goals and quantifiable objectives, and understand measurement metrics and key performance indicators, and ultimately determine return on investment of public relations activities.
Barcelona Principles 2, 3, 4 and 5
March 6, 2012
| Webinar
Understand the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.
Barcelona Principle 6, and the Valid Metrics Grids
March 20, 2012
| Webinar
The Barcelona Principles dismissed Advertising Value Equivalents (AVEs) as a bankrupt measurement approach; learn what replaces AVEs.
The Barcelona Principles
April 13, 2012
| Course
| New York, N.Y.
Learn how to apply the Barcelona Principles and standards in the work you do every day. This half day seminar is highly interactive, with a variety of hands-on exercises.
Develop a Set of Metrics to Evaluate Your Staff’s Communication
Sept. 20, 2012
| Webinar
While we often measure how well our messages reach our audiences and how well our channels are performing, a key set of metrics can evaluate how well the communication staff is using its time and money. This session will provide examples of how different communication departments have measured.
Learn How Different Elements Contribute to ROI
On-Demand Webinar
Using multiple communication approaches certainly makes customer communications more effective. However, it also makes it harder to isolate how much impact each element might have. Learn how different elements contribute to ROI.
Learn to Better Understand Your Clients and Prospects
On-Demand Webinar
Information can make every strategy and tactic more effective, and it does not have to be mysterious at all! You just have to become comfortable with how it works and what it can do for you.
