Measurement & ROI: Public Relations Training
Training programs identify how to determine research methods, set goals and quantifiable objectives, and understand measurement metrics and key performance indicators, and ultimately determine return on investment of public relations activities.
Measurement Rules! Make It Work for You
Sept. 11, 2014
| Webinar, On-Demand Available Sept. 18
Nearly everyone agrees on the value of PR measurement, but putting it into action can be a challenge. This session will focus on identifying steps you can take to integrate measurement into your work.
Barcelona Principles Overview/Principles 1 and 7
Ensure that measurement is done in a manner that is methodologically sound and can live up to the greatest scrutiny from your boss, client or CFO.
Barcelona Principles 2, 3, 4 and 5
Understand the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.
Barcelona Principle 6, and the Valid Metrics Grids
The Barcelona Principles dismissed Advertising Value Equivalents (AVEs) as a bankrupt measurement approach; learn what replaces AVEs.
Key Findings From USC’s Seventh Generally Accepted Practices (GAP) Study
The results of GAP VII will help you understand and successfully deal with the profound shifts taking place within public relations’ roles and responsibilities, as well as management’s increasing expectations.
Learn Proven Techniques for Setting Objectives for Success
The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. Learn how to identify “good” and “bad” objective statements and link them with overall business goals.
Structuring Your Measurement Program to Deliver the Goods
Everyone wants to know the ROI of their communications programs, but you can’t find it if you don’t set up your measurement program correctly. Learn about an eight-step measurement process, from objective-setting to return.
Angela Jeffrey, APR
How to Draw Meaningful and Actionable Insights
Discover proven ways to use research and social data to draw meaningful and actionable insights from this ever-growing conversation and increase your business’ digital impact.