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Measurement & ROI: Public Relations Training

Training programs identify how to determine research methods, set goals and quantifiable objectives, and understand measurement metrics and key performance indicators, and ultimately determine return on investment of public relations activities.

Association/Nonprofit Section
Explore the Nonprofit Social Media Landscape
May 14, 2014 | Interactive Discussion
During this Brown Bag discussion, learn about best practices and available tools to help measure your social media impact.
Barcelona Principles Overview/Principles 1 and 7
On-Demand Webinar
Ensure that measurement is done in a manner that is methodologically sound and can live up to the greatest scrutiny from your boss, client or CFO.
Photo of David Rockland, Ph.D.
Featured Presenter:
Barcelona Principles 2, 3, 4 and 5
On-Demand Webinar
Understand the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.
Photo of Don Bartholomew
Featured Presenter:
Barcelona Principle 6, and the Valid Metrics Grids
On-Demand Webinar
The Barcelona Principles dismissed Advertising Value Equivalents (AVEs) as a bankrupt measurement approach; learn what replaces AVEs.
Photo of David Rockland, Ph.D.
Featured Presenter:
Key Findings From USC’s Seventh Generally Accepted Practices (GAP) Study
On-Demand Webinar
The results of GAP VII will help you understand and successfully deal with the profound shifts taking place within public relations’ roles and responsibilities, as well as management’s increasing expectations.
Learn Proven Techniques for Setting Objectives for Success
On-Demand Webinar
The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. Learn how to identify “good” and “bad” objective statements and link them with overall business goals.
Featured Presenter:
Quantifying the Value of Relationships
On-Demand Webinar
Measuring the results of effective coalition building goes beyond the familiar media impressions, article counts and message penetration. Get an inside look at a breakthrough influencer measurement approach that quantifies the depth of relationships forged, provides a benchmark to measure against in the future, and demonstrates progress toward goals.
Photo of Marianne Eisenmann
Featured Presenter:
What You Need to Know at Every Point in Your Career
On-Demand Webinar
We’re all hearing how communicators need to do research and measurement as part of our jobs. But what do we need to know at different stages of our careers? Find out what you should know as your career grows and learn about creative ways to master research and measurement skills as easily as possible.
Photo of Angela Sinickas
Featured Presenter:
Ensure Consistent and Continuous Improvement
On-Demand Webinar
One of the greatest challenges in our profession is proving the value of public relations. Learn the best approaches to guarantee that public relations is positively affecting an organization, and that it has the feedback required to improve performance over time.
Photo of Mark Weiner
Featured Presenter:
Structuring Your Measurement Program to Deliver the Goods
On-Demand Webinar
Everyone wants to know the ROI of their communications programs, but you can’t find it if you don’t set up your measurement program correctly. Learn about an eight-step measurement process, from objective-setting to return.
Featured Presenter:
Angela Jeffrey, APR
How to Draw Meaningful and Actionable Insights
May 1, 2014 | Webinar, On-Demand Available May 8
Discover proven ways to use research and social data to draw meaningful and actionable insights from this ever-growing conversation and increase your business’ digital impact.
Photo of Chi-Chi Millaway
Featured Presenter:

 


Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.