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Measurement & ROI: Public Relations Training

Training programs identify how to determine research methods, set goals and quantifiable objectives, and understand measurement metrics and key performance indicators, and ultimately determine return on investment of public relations activities.


On-Demand Webinar

Barcelona Principles Overview/Principles 1 and 7
On-Demand Webinar

Category: Measurement & ROI

Ensure that measurement is done in a manner that is methodologically sound and can live up to the greatest scrutiny from your boss, client or CFO.
Photo of David Rockland, Ph.D.
Featured Presenter:
David Rockland, Ph.D.; On-Demand


On-Demand Webinar

Barcelona Principles 2, 3, 4 and 5
On-Demand Webinar

Category: Measurement & ROI

Understand the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.
Photo of Don Bartholomew
Featured Presenter:
Don Bartholomew; On-Demand


On-Demand Webinar

Barcelona Principle 6, and the Valid Metrics Grids
On-Demand Webinar

Category: Measurement & ROI

The Barcelona Principles dismissed Advertising Value Equivalents (AVEs) as a bankrupt measurement approach; learn what replaces AVEs.
Photo of David Rockland, Ph.D.
Featured Presenter:
David Rockland, Ph.D.; On-Demand


On-Demand Webinar

Learn Proven Techniques for Setting Objectives for Success
On-Demand Webinar

Category: Measurement & ROI

The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. Learn how to identify “good” and “bad” objective statements and link them with overall business goals.
Photo of Pauline Draper-Watts
Featured Presenter:
Pauline Draper-Watts; On-Demand


On-Demand Webinar

Ensure Consistent and Continuous Improvement
On-Demand Webinar

Categories: Communication Strategy, Measurement & ROI

One of the greatest challenges in our profession is proving the value of public relations. Learn the best approaches to guarantee that public relations is positively affecting an organization, and that it has the feedback required to improve performance over time.
Photo of Mark Weiner
Featured Presenter:
Mark Weiner; On-Demand


On-Demand Webinar

Structuring Your Measurement Program to Deliver the Goods
On-Demand Webinar

Category: Measurement & ROI

Everyone wants to know the ROI of their communications programs, but you can’t find it if you don’t set up your measurement program correctly. Learn about an eight-step measurement process, from objective-setting to return.
Photo of Angela Jeffrey, APR
Featured Presenter:
Angela Jeffrey, APR; On-Demand


On-Demand Webinar

How to Draw Meaningful and Actionable Insights
On-Demand Webinar

Category: Measurement & ROI

Discover proven ways to use research and social data to draw meaningful and actionable insights from this ever-growing conversation and increase your business’ digital impact.
Photo of Chi-Chi Millaway
Featured Presenter:
Chi-Chi Millaway; On-Demand


On-Demand Webinar

AMEC
Measurement Rules! Make It Work for You
On-Demand Webinar

Category: Measurement & ROI

Nearly everyone agrees on the value of PR measurement, but putting it into action can be a challenge. This session will focus on identifying steps you can take to integrate measurement into your work.
Pauline Draper-Watts; Marianne Eisenmann; Mark Weiner; On-Demand


On-Demand Webinar

Learning Data-Driven PR
On-Demand Webinar

Category: Measurement & ROI

Google Analytics has been helping communicators carve out important data insights, create smarter communication and allow professionals to make better business decisions. This session offers you an opportunity to fully experience Google Analytics, from high-level strategy to easy functionality.
Deirdre Breakenridge; Adam Singer; On-Demand

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