Media Relations: Public Relations Training
Programs offer media training, journalist and blogger relationship development, pitching methods, digital releases, SEO releases, message control and media interview techniques.
Write Releases That Get Posted on Portals, Help Google Find Your Site, Reach Readers Online and More
Sept. 23, 2014
| Webinar, On-Demand Available Sept. 30
Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.
A Guide to Using Data to Drive Media Coverage
Oct. 28, 2014
| Webinar, On-Demand Available Nov. 4
How can we use the power of data to generate results for our clients? Learn how to put different types of data to work in order to drive media coverage and increase your organization’s share of voice.
How to Develop Rapport and Become a Valued Resource
Dec. 4, 2014
| Atlanta, Ga.
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Winning Over Journalists and Bloggers in the New Media Landscape
Dec. 5, 2014
| Atlanta, Ga.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Maximize Your Brand Visibility
Gain more than twenty social public relations secrets that can help maximize the exposure your brand receives while at the same time establishing your organization as a leader in your industry. See how brands can use visual social media to tell their story and attract media attention.
Making It Easy for Journalists to Pick Up Your Story
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Learn How to Gain Attention From Journalists and Bloggers
Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence.
Surround Your Clients’ Key Messaging With High-Demand Editorial Themes
Hear case studies that reveal how PR pros have positioned their clients’ key messaging with high-demand editorial themes to enhance their pitches and garner more organic media impressions.
Your Response is the Difference Between Success and Failure
Responding to tough questions from media and stakeholders when public trust is at stake requires special skill. Former investigative reporter Jeff Ansell has created a unique process to equip senior executives and spokespeople with the confidence and ability to successfully manage all manner of media encounters.