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Media Relations: Public Relations Training

Programs offer media training, journalist and blogger relationship development, pitching methods, digital releases, SEO releases, message control and media interview techniques.

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Winning Over Journalists and Bloggers in the New Media Landscape
March 8, 2012 | Course | Atlanta, Ga.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Control Your Message to Get the Quotes You Want
April 6, 2012 | Course | New York, N.Y.
Proactive planning — with a specific message — is the only way to go into a media interview. Be prepared for every media opportunity facing you, your clients and your company.
Photo of T.J. Walker
Featured Presenter:
Learn How to Gain Attention From Journalists and Bloggers
April 26, 2012 | Webinar
Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence.
Photo of Michael Smart
Featured Presenter:
Winning Over Journalists and Bloggers in the New Media Landscape
June 8, 2012 | Course | New York, N.Y.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Write Releases That Get Posted on Portals, Help Google Find Your Site, Reach Readers Online and More
June 28, 2012 | Webinar
Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.
Photo of Ann Wylie
Featured Presenter:
Eliminate Your Fears of Speaking to the Media
Sept. 18, 2012 | Webinar
Photo of T.J. Walker
Featured Presenter:
Control Your Message to Get the Quotes You Want
Dec. 7, 2012 | Course | New York, N.Y.
Proactive planning — with a specific message — is the only way to go into a media interview. Be prepared for every media opportunity facing you, your clients and your company.
Photo of T.J. Walker
Featured Presenter:
Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Photo of Malayna Williams, Ph.D.
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Webinars Now Included With PRSA Membership!

PRSA membership is more valuable than ever before. Broaden your skill set with access to more than 50 free live and on-demand webinars that are planned for 2012 when you join now.