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Media Relations: Public Relations Training

Programs offer media training, journalist and blogger relationship development, pitching methods, digital releases, SEO releases, message control and media interview techniques.


March 10 Thu.

How to Develop Rapport and Become a Valued Resource
March 10, 2016 | Course | San Francisco, Calif.

Category: Media Relations

A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


March 11 Fri.

Winning Over Journalists and Bloggers in the New Media Landscape
March 11, 2016 | Course | San Francisco, Calif.

Category: Media Relations

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


March 22 Tue.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
March 22, 2016 | Course | Chicago, Ill.

Categories: Branding, Media Relations, Techniques & Tactics

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; In-Person


April 5 Tue.

Tips and Tactics for Making the Most of Visual Content in Your Media Outreach
April 5, 2016 | Webinar, On-Demand Available April 12

Category: Media Relations

This webinar will cover tactics for creating and sharing highly branded, engaging and transferable media-facing assets. You’ll learn how the shift to digital has transformed how journalists research story ideas, and what this shift means for PR professionals.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; Live Online


April 6-8 Wed.–Fri.

Presented by PRSA and Ragan Communications
April 6–8, 2016 | Conference | New York, N.Y.

Category: Media Relations

This summit will reveal, explore and explain the forces reshaping media and communications. You'll hear and see inspiring new practices guaranteed to help you take advantage of these forces. You can win the public's attention and get breakthrough results in the era of digital transformation.
In-Person


April 21 Thu.

Five Ways to Change Your Media Outreach
April 21, 2016 | Webinar, On-Demand Available April 28

Category: Media Relations

Learn which pitches are working across industries and organizations of all sizes, as well as new ways to reframe routine information into angles that are both newsworthy and shareworthy.
Photo of Michael Smart
Featured Presenter:
Michael Smart; Live Online


July 27-28 Wed.–Thu.

Presented by PRSA and Wylie Communications
July 27–28, 2016 | Course | Portland, Ore.

Categories: Media Relations, Writing

In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Sept. 13 Tue.

Tactics for Effective News Media and Social Media Relations During a Crisis
Sept. 13, 2016 | Course | San Francisco, Calif.

Categories: Crisis & Reputation, Media Relations

When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Photo of Joan Gladstone, APR, Fellow PRSA
Featured Presenter:
Joan Gladstone, APR, Fellow PRSA; In-Person


On-Demand Webinar

Your Response is the Difference Between Success and Failure
On-Demand Webinar

Categories: Executive Level, Media Relations

Responding to tough questions from media and stakeholders when public trust is at stake requires special skill. Former investigative reporter Jeff Ansell has created a unique process to equip senior executives and spokespeople with the confidence and ability to successfully manage all manner of media encounters.
Featured Presenter:
Jeff Ansell; On-Demand


On-Demand Webinar

New Secrets That Work Now and in the Future
On-Demand Webinar

Category: Media Relations

Journalists and bloggers are famously overworked, and more wary than ever of PR pitches. Explore the various pitching "personas" of journalists and bloggers, and which techniques work with which personalities. In this webinar, you’ll receive dozens of practical tips that will immediately boost your media and blog coverage.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Webinar

Get the Scoop from TEKGROUP’s 2015 Online Newsroom Survey Report
On-Demand Webinar

Category: Media Relations

It’s no longer just a “nice-to-have.” Journalists expect even small companies and organizations to have a content-rich online newsroom. Find out how they’re using online newsrooms and which features matter most to them.
Photo of Steve Momorella
Featured Presenter:
Steve Momorella; On-Demand


On-Demand Webinar

Educators Academy
Keeping Up With the Latest Changes in Media Outreach in the Dramatically Changing Media Environment
On-Demand Section Webinar

Category: Media Relations

Strategic communications is crucial, but most of your students’ entry-level roles will start with tactical assignments, including media outreach. So much of the art and science of media relations has changed in just the last few years, we’ve put together this opportunity to update your content on this important topic.
Michael Smart; Marcia DiStaso, Ph.D.; On-Demand


On-Demand Webinar

Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar

Category: Media Relations

Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; On-Demand


On-Demand Webinar

How to Build Great Relationships With Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients
On-Demand Webinar

Category: Media Relations

Our panel of journalists will cover best practices for engaging media, personal communications preferences, and story interests and beats, as well as how to build those elusive “relationships” that we all seek.
Sandra Fathi; Martin Bryant; Jason Perlow; Mark Sullivan; On-Demand

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