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Media Relations: Public Relations Training

Programs offer media training, journalist and blogger relationship development, pitching methods, digital releases, SEO releases, message control and media interview techniques.


Sept. 13 Tue.

Tactics for Effective News Media and Social Media Relations During a Crisis
Sept. 13, 2016 | Course | San Francisco, Calif.

Categories: Crisis & Reputation, Media Relations

When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Photo of Joan Gladstone, APR, Fellow PRSA
Featured Presenter:
Joan Gladstone, APR, Fellow PRSA; In-Person


Sept. 22 Thu.

How to Develop Rapport and Become a Valued Resource
Sept. 22, 2016 | Course | New York, N.Y.

Category: Media Relations

A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


Sept. 23 Fri.

Winning Over Journalists and Bloggers in the New Media Landscape
Sept. 23, 2016 | Course | New York, N.Y.

Category: Media Relations

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


Nov. 17 Thu.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
Nov. 17, 2016 | Course | Chicago, Ill.

Categories: Branding, Media Relations, Techniques & Tactics

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; In-Person


On-Demand Webinar

Your Response is the Difference Between Success and Failure
On-Demand Webinar

Categories: Executive Level, Media Relations

Responding to tough questions from media and stakeholders when public trust is at stake requires special skill. Former investigative reporter Jeff Ansell has created a unique process to equip senior executives and spokespeople with the confidence and ability to successfully manage all manner of media encounters.
Featured Presenter:
Jeff Ansell; On-Demand


On-Demand Webinar

Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar

Category: Media Relations

Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; On-Demand


On-Demand Webinar

How to Build Great Relationships With Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients
On-Demand Webinar

Category: Media Relations

Our panel of journalists will cover best practices for engaging media, personal communications preferences, and story interests and beats, as well as how to build those elusive “relationships” that we all seek.
Sandra Fathi; Martin Bryant; Jason Perlow; Mark Sullivan; On-Demand


On-Demand Webinar

Tips and Tactics for Making the Most of Visual Content in Your Media Outreach
On-Demand Webinar

Category: Media Relations

This webinar will cover tactics for creating and sharing highly branded, engaging and transferable media-facing assets. You’ll learn how the shift to digital has transformed how journalists research story ideas, and what this shift means for PR professionals.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; On-Demand


On-Demand Webinar

Five Ways to Change Your Media Outreach
On-Demand Webinar

Category: Media Relations

Learn which pitches are working across industries and organizations of all sizes, as well as new ways to reframe routine information into angles that are both newsworthy and shareworthy.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Webinar

From Content to Resources
On-Demand Webinar

Category: Media Relations

From corporate press releases to blog posts to specialized, industry stories and articles, the duty of the digital newsroom is to house and distribute a manifold of desired and trusted, brand-created content. Learn how to enhance your digital newsroom, strengthen SEO and solidify thought leadership within the industry.
Photo of Ibrey M. Woodall
Featured Presenter:
Ibrey M. Woodall
Ibrey M. Woodall; On-Demand


On-Demand Webinar

Improve Your Effectiveness as a Media Coach and Trainer
On-Demand Webinar

Category: Media Relations

If you coach or train spokespersons, executives and managers for media interviews, presentations, or testimony, this program will provide some useful new tools, techniques and insights.
James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; On-Demand

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