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Media Relations: Public Relations Training

Programs offer media training, journalist and blogger relationship development, pitching methods, digital releases, SEO releases, message control and media interview techniques.


May 14 Thu.

Tactics for Effective News Media and Social Media Relations During a Crisis
May 14, 2015 | Course | New York, N.Y.

Categories: Crisis & Reputation, Media Relations

When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
Joan H. Gladstone, APR, Fellow PRSA; In-Person


June 3 Wed.

How to Develop Rapport and Become a Valued Resource
June 3, 2015 | Course | New York, N.Y.

Category: Media Relations

A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


June 4 Thu.

Winning Over Journalists and Bloggers in the New Media Landscape
June 4, 2015 | Course | New York, N.Y.

Category: Media Relations

Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Michael Smart; In-Person


June 11 Thu.

Get the Scoop from TEKGROUP’s 2015 Online Newsroom Survey Report
June 11, 2015 | Webinar, On-Demand Available June 18

Category: Media Relations

It’s no longer just a “nice-to-have.” Journalists expect even small companies and organizations to have a content-rich online newsroom. Find out how they’re using online newsrooms and which features matter most to them.
Photo of Steve Momorella
Featured Presenter:
Steve Momorella; Live Online


Sept. 25 Fri.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
Sept. 25, 2015 | Course | New York, N.Y.

Categories: Branding, Media Relations, Techniques & Tactics

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Photo of Malayna Evans Williams, Ph.D.
Featured Presenter:
Malayna Evans Williams, Ph.D.; In-Person


On-Demand Webinar

Your Response is the Difference Between Success and Failure
On-Demand Webinar

Categories: Executive Level, Media Relations

Responding to tough questions from media and stakeholders when public trust is at stake requires special skill. Former investigative reporter Jeff Ansell has created a unique process to equip senior executives and spokespeople with the confidence and ability to successfully manage all manner of media encounters.
Featured Presenter:
Jeff Ansell; On-Demand


On-Demand Webinar

How Consumers View, Manage and Share Today’s News Using Social Media
On-Demand Webinar

Category: Media Relations

With corporations and organizations using social media channels as primary distribution centers for their news and information, leveraging the unique engagement opportunities that these social channels provide is more critical today than ever.
Steve Momorella; Ken Payne, APR; On-Demand


On-Demand Webinar

A Guide to Using Data to Drive Media Coverage
On-Demand Webinar

Category: Media Relations

How can we use the power of data to generate results for our clients? Learn how to put different types of data to work in order to drive media coverage and increase your organization’s share of voice.
Featured Presenter:
Sandra Fathi; On-Demand


On-Demand Webinar

Learn How to Gain Attention From Journalists and Bloggers
On-Demand Webinar

Category: Media Relations

Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Webinar

Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar

Category: Media Relations

Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Photo of Malayna Evans Williams, Ph.D.
Featured Presenter:
Malayna Evans Williams, Ph.D.; On-Demand


On-Demand Webinar

New Secrets That Work Now and in the Future
On-Demand Webinar

Category: Media Relations

Journalists and bloggers are famously overworked, and more wary than ever of PR pitches. Explore the various pitching "personas" of journalists and bloggers, and which techniques work with which personalities. In this webinar, you’ll receive dozens of practical tips that will immediately boost your media and blog coverage.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand

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Flip through a booklet on UGA’s Online Continuing Education Course:

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.