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Media Relations: Public Relations Training

Programs offer media training, journalist and blogger relationship development, pitching methods, digital releases, SEO releases, message control and media interview techniques.


Dec. 13 Tue.

Takeaways for PR Pros
Dec. 13, 2016 | Webinar, On-Demand Available Dec. 20

Categories: Measurement & ROI, Media Relations, Social Media, Techniques & Tactics

What can we learn from the media, public relations and voting roller coaster during Election 2016? Drawing upon the growing trend of utilizing big data, hear from experts on how they've used data and analysis during the U.S. presidential election — to create stories, participate in conversations, and make sense of media and polling data connections. During this presentation, they will outline the ways that public relations professionals can incorporate data discovery and analysis into storytelling techniques, communication strategies, the ability to pivot, and the connection of data sets for greater insights.
Lauren E. Doyle, APR; Chris Scully; Live Online


May 18-19 Thu.–Fri.

Presented by PRSA and Wylie Communications
May 18–19, 2017 | Course | Chicago, Ill.

Categories: Media Relations, Writing

In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Nov. 16-17 Thu.–Fri.

Presented by PRSA and Wylie Communications
Nov. 16–17, 2017 | Course | Kansas City, Mo.

Categories: Media Relations, Writing

In this PR writing workshop, discover the latest techniques to go beyond PR 101 approaches to media relations pieces that reach stakeholders directly.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


On-Demand Webinar

Your Response is the Difference Between Success and Failure
On-Demand Webinar

Categories: Executive Level, Media Relations

Responding to tough questions from media and stakeholders when public trust is at stake requires special skill. Former investigative reporter Jeff Ansell has created a unique process to equip senior executives and spokespeople with the confidence and ability to successfully manage all manner of media encounters.
Featured Presenter:
Jeff Ansell; On-Demand


On-Demand Webinar

Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar

Category: Media Relations

Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; On-Demand


On-Demand Webinar

How to Build Great Relationships With Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients
On-Demand Webinar

Category: Media Relations

Our panel of journalists will cover best practices for engaging media, personal communications preferences, and story interests and beats, as well as how to build those elusive “relationships” that we all seek.
Sandra Fathi; Martin Bryant; Jason Perlow; Mark Sullivan; On-Demand


On-Demand Webinar

Tips and Tactics for Making the Most of Visual Content in Your Media Outreach
On-Demand Webinar

Category: Media Relations

This webinar will cover tactics for creating and sharing highly branded, engaging and transferable media-facing assets. You’ll learn how the shift to digital has transformed how journalists research story ideas, and what this shift means for PR professionals.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; On-Demand


On-Demand Webinar

Five Ways to Change Your Media Outreach
On-Demand Webinar

Category: Media Relations

Learn which pitches are working across industries and organizations of all sizes, as well as new ways to reframe routine information into angles that are both newsworthy and shareworthy.
Photo of Michael Smart
Featured Presenter:
Michael Smart; On-Demand


On-Demand Webinar

From Content to Resources
On-Demand Webinar

Category: Media Relations

From corporate press releases to blog posts to specialized, industry stories and articles, the duty of the digital newsroom is to house and distribute a manifold of desired and trusted, brand-created content. Learn how to enhance your digital newsroom, strengthen SEO and solidify thought leadership within the industry.
Photo of Ibrey M. Woodall
Featured Presenter:
Ibrey M. Woodall
Ibrey M. Woodall; On-Demand


On-Demand Webinar

Improve Your Effectiveness as a Media Coach and Trainer
On-Demand Webinar

Category: Media Relations

If you coach or train spokespersons, executives and managers for media interviews, presentations, or testimony, this program will provide some useful new tools, techniques and insights.
James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; On-Demand

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