Your Public Relations and Communications Community
Media Relations: Public Relations Training
Programs offer media training, journalist and blogger relationship development, pitching methods, digital releases, SEO releases, message control and media interview techniques.
April 8–10, 2013
| Conference
| New York, N.Y.
Ragan Communications has invited some of the most influential journalists and PR professionals to discuss their latest success and lessons learned. PRSA members save $250 on the normal registration rate when using this link. Don’t miss the chance to network with hundreds of industry peers in NYC!
Bring Influencers Into the Brand Fold
April 18, 2013
| Webinar
Gain insight into the differences between media relations and blogger relations. Learn how to work with bloggers on a deeper level and discover how to bring influencers into the brand fold.
How to Deliver Compelling Messages
June 7, 2013
| Course
| New York, N.Y.
In today’s media-savvy society, executives have only one chance to make a first impression. Through humorous TV clips and colorful anecdotes, learn interview delivery and control techniques, do’s and don’ts, and tips on how to enhance speaker presence.
Winning Over Journalists and Bloggers in the New Media Landscape
June 13, 2013
| Course
| New York, N.Y.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
How to Develop Rapport and Become a Valued Resource
June 14, 2013
| Course
| New York, N.Y.
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Control Your Message to Get the Quotes You Want
Sept. 27, 2013
| Course
| New York, N.Y.
Proactive planning — with a specific message — is the only way to go into a media interview. Be prepared for every media opportunity facing you, your clients and your company.
Travel & Tourism Section
How Disney Cruise Line Made Its Dream Come True
On-Demand Section Webinar
Learn how the company’s public relations and public affairs teams engaged media, key stakeholders and internal audiences in the biggest expansion in the cruise line’s history.
Featured Presenter:
Improve Your Effectiveness as a Media Coach and Trainer
On-Demand Webinar
Learn to avoid the training pitfalls that put off executives and leaders, and how to energize and focus spokespeople. Hear about in-depth scripting and a content development process that controls interviews and audiences.
Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Learn How to Gain Attention From Journalists and Bloggers
On-Demand Webinar
Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence.
