Your Public Relations and Communications Community

Media Relations: Public Relations Training

Programs offer media training, journalist and blogger relationship development, pitching methods, digital releases, SEO releases, message control and media interview techniques.

April 8–10, 2015 | Conference | New York, N.Y.
Connect with the brightest PR and media relations pros on the hottest issues facing the industry, as well as groundbreaking best practices with the power to supercharge your results, maximize your job security and take your career to the next level.
Tactics for Effective News Media and Social Media Relations During a Crisis
May 14, 2015 | Course | New York, N.Y.
When a crisis hits, how will you cope with the media spotlight? This workshop will help you choose the right tactics to effectively communicate with employees, customers, public officials and other key stakeholders during an issue or crisis.
How to Develop Rapport and Become a Valued Resource
June 3, 2015 | Course | New York, N.Y.
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Winning Over Journalists and Bloggers in the New Media Landscape
June 4, 2015 | Course | New York, N.Y.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Get the Scoop from TEKGROUP’s 2015 Online Newsroom Survey Report
June 11, 2015 | Webinar, On-Demand Available June 18
It’s no longer just a “nice-to-have.” Journalists expect even small companies and organizations to have a content-rich online newsroom. Find out how they’re using online newsrooms and which features matter most to them.
Photo of Steve Momorella
Featured Presenter:
Your Response is the Difference Between Success and Failure
On-Demand Webinar
Responding to tough questions from media and stakeholders when public trust is at stake requires special skill. Former investigative reporter Jeff Ansell has created a unique process to equip senior executives and spokespeople with the confidence and ability to successfully manage all manner of media encounters.
Featured Presenter:
How Consumers View, Manage and Share Today’s News Using Social Media
On-Demand Webinar
With corporations and organizations using social media channels as primary distribution centers for their news and information, leveraging the unique engagement opportunities that these social channels provide is more critical today than ever.
A Guide to Using Data to Drive Media Coverage
On-Demand Webinar
How can we use the power of data to generate results for our clients? Learn how to put different types of data to work in order to drive media coverage and increase your organization’s share of voice.
Featured Presenter:
Learn How to Gain Attention From Journalists and Bloggers
On-Demand Webinar
Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence.
Photo of Michael Smart
Featured Presenter:
Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Photo of Malayna Williams, Ph.D.
Featured Presenter:
New Secrets That Work Now and in the Future
On-Demand Webinar
Journalists and bloggers are famously overworked, and more wary than ever of PR pitches. Explore the various pitching "personas" of journalists and bloggers, and which techniques work with which personalities. In this webinar, you’ll receive dozens of practical tips that will immediately boost your media and blog coverage.
Photo of Michael Smart
Featured Presenter:

 


 
Flip through a booklet on UGA’s Online Continuing Education Course:

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.