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Media Relations: Public Relations Training

Programs offer media training, journalist and blogger relationship development, pitching methods, digital releases, SEO releases, message control and media interview techniques.

Winning Over Journalists and Bloggers in the New Media Landscape
June 12, 2014 | Course | New York, N.Y.
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
How to Develop Rapport and Become a Valued Resource
June 13, 2014 | Course | New York, N.Y.
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Bring Influencers Into the Brand Fold
On-Demand Webinar
Gain insight into the differences between media relations and blogger relations. Learn how to work with bloggers on a deeper level and discover how to bring influencers into the brand fold.
A Step-By-Step Guide on How These Companies Are Doing It Right
On-Demand Webinar
This webinar will walk you through 25 online newsrooms and give a point-by-point assessment of how these companies are doing it right, providing you with a wealth of actionable advice to help in the day-to-day management of your organization’s newsroom.
Photo of Steve Momorella
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Maximize Your Brand Visibility
On-Demand Webinar
Gain more than twenty social public relations secrets that can help maximize the exposure your brand receives while at the same time establishing your organization as a leader in your industry. See how brands can use visual social media to tell their story and attract media attention.
Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Photo of Malayna Williams, Ph.D.
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Learn How to Gain Attention From Journalists and Bloggers
On-Demand Webinar
Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence.
Photo of Michael Smart
Featured Presenter:
Surround Your Clients’ Key Messaging With High-Demand Editorial Themes
On-Demand Webinar
Hear case studies that reveal how PR pros have positioned their clients’ key messaging with high-demand editorial themes to enhance their pitches and garner more organic media impressions.
Your Response is the Difference Between Success and Failure
Aug. 12, 2014 | Webinar, On-Demand Available Aug. 19
Responding to tough questions from media and stakeholders when public trust is at stake requires special skill. Former investigative reporter Jeff Ansell has created a unique process to equip senior executives and spokespeople with the confidence and ability to successfully manage all manner of media encounters.
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Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.