Social Media: Public Relations Training
Introductory training programs cover the basics of blogging, podcasting, RSS, YouTube, Facebook, Twitter and other social media tools. More advanced programs include social media policy development, social media planning and social media integration.
40+ Ways to Use Twitter to Get Positive Publicity and Visibility, and Enhance Media Relations
Jan. 27, 2015
| Webinar, On-Demand Available Feb. 3
Twitter’s real-time nature makes it one of the leading communication channels for breaking news and making news. In this webinar, you will learn how to maximize Twitter to generate positive publicity, as well as attract media, brand advocates and influential followers. You’ll also dive into:
The Need to Balance Between Targeting and Turnoff
Feb. 10, 2015
| Webinar, On-Demand Available Feb. 17
Big Data and the Internet of Things (IoT) provide unprecedented opportunities for targeting. Hear unique experiences and perspectives on what implications of the digital data paradigm mean for professional communicators.
Increase Engagement While Weaving in a Strategic Perspective
Feb. 17, 2015
| Webinar, On-Demand Available Feb. 24
Pinterest drives more readers to content than YouTube, Google+, LinkedIn and Reddit combined, but with specific user demographics, content and format, it's not right for every brand — yet. In this webinar, you’ll go on an exploration of LinkedIn.
Kate M. Snyder, APR
Feb. 18–20, 2015
| Lake Buena Vista, Fla.
Held on the magical, inspiring grounds of Disney World, this event features practical tips and best practices to help you engage customers, employees and the media in the digital world. Join peers from leading organizations like Disney, NASA, Ford Motor Company, NewYork-Presbyterian, Coca-Cola Company and NASCAR.
Getting Birds of a Feather to Flock Together
Feb. 26, 2015
| Webinar, On-Demand Available March 5
In this new media world, narrowing the gap between product and consumer, and service and user, is done through smart storytelling that motivates the audience to share the story further. In this session, you’ll explore the key principles of "social PR" and learn how to integrate them into your work.
Financial Communications Section
Engaging Gen Y in a Conversation About Money
On-Demand Section Webinar
Learn how a financial giant’s campaign broke through financial literacy “clutter” and reached Gen Y with bite-sized and achievable tips about money.
Build Community and Brand Awareness Through Strategic Social Communications
Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.
Build Your Business With Pinterest, the Fast-Growing Social Media That Lets Pictures Tell Your Story
On-Demand Section Webinar
Pinterest users drive seven times as much Web traffic as Facebook users, and 70 percent of them use the tool to find inspiration on what to buy. Now is the time to turn this social network to your advantage through marketing — with meaning.
How a Content-Focused Digital Marketing and PR Strategy Can Grow Brand Visibility and Increase Sales
Creating content that influences growth in media and new business requires an integrated approach. This presentation will present a model of attract, engage and convert to help organizations optimize the performance of their content-focused digital marketing and public relations programs.
Learn How to Incorporate Measurement Principles
We have a plethora of measurement tools — so many that we don’t know what to do with most of them. Get an overview of some of the most effective measurement tools and learn how to incorporate measurement principles in your work.
Learn Techniques and Skills to Get Prepared for Your Worst Day
Find out how you communicate critical information before, during and after a crisis, when the media can’t reach you and you’re holding on by a thread without electricity or other modern conveniences.
Using Smart Data to Communicate
With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, i.e. “big data,” is seen as the future of public relations. Explore how to use big data to enhance the results of your communications programs.
How to Win Hearts, Minds and Wallets With an Integrated Marketing Approach
The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers. Learn about the foundation of an integrated marketing and PR strategy.
Tips on How to Use LinkedIn to Achieve Your Career Goals
Hear practical advice and tips for using LinkedIn to build your online presence; cultivate win-win relationships with influencers and peers, prospective clients and potential employers; and advance your career through networking.
Deliver News and Create Positive Publicity
With mobile gaining more market share over the past few years, it's more important than ever for public relations professionals to think about how to best reach audiences in the most efficient way. Learn about mobile strategies and best practices to add value.
How Technology Changes the Marketplace and Impacts PR
On-Demand Section Webinar
Technology is driving a digital transformation in the public relations industry and what it means to leverage publicity as a tool is rapidly changing. Gain an understanding of how the rest of the digital transformation might impact our industry, and how you can get an edge on options organizations now have for doing outreach.