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Social Media: Public Relations Training

Introductory training programs cover the basics of blogging, podcasting, RSS, YouTube, Facebook, Twitter and other social media tools. More advanced programs include social media policy development, social media planning and social media integration.

How to Leverage a Blog to Elevate Your Brand
May 5, 2014 | Course | New York, N.Y.
Join communications specialist Allison Steinberg and discover how to leverage a blog to elevate your brand awareness, build loyalty and earn media coverage unattainable through traditional outreach.
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May 12–14, 2014 | Conference | Charlotte, N.C.
Traditional PR and marketing won’t work anymore. Organizations must create content that their audience can connect with – are you up to the challenge? Join 11 experts at Ragan Communications’ and PRSA’s Content Summit for PR, Social Media and Marketing professionals and walk away with practices that will revolutionize how you create content.
May 13–14, 2014 | Webcast
Can’t attend the event? You can still register for our live video webcast of the event's most popular sessions.

Traditional PR and marketing won’t work anymore. Organizations must create content that their audience can connect with – are you up to the challenge? Join 11 experts at Ragan Communications’ and PRSA’s Content Summit for PR, Social Media and Marketing professionals and walk away with practices that will revolutionize how you create content.
Association/Nonprofit Section
Explore the Nonprofit Social Media Landscape
May 14, 2014 | Interactive Discussion
During this Brown Bag discussion, learn about best practices and available tools to help measure your social media impact.
Financial Communications Section
May 21, 2014 | Interactive Discussion
Managing your digital footprint in a way that builds the story you want to tell and that demonstrates your Public Relations expertise.
Photo of Jackie Kolek
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Participate in Step-By-Step Exercises and Learn Tactical Online Communications Skills
June 13, 2014 | Course | San Francisco, Calif.
Update your online communications skills with the top-rated, longest-running social media training workshop! Follow step-by-step exercises with a group of serious professionals, build your digital communications competency and develop the applied social media skills you need to compete online.
Photo of Eric Schwartzman
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Financial Communications Section
Engaging Gen Y in a Conversation About Money
On-Demand Section Webinar
Learn how a financial giant’s campaign broke through financial literacy “clutter” and reached Gen Y with bite-sized and achievable tips about money.
Build Community and Brand Awareness Through Strategic Social Communications
On-Demand Webinar
Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.
Photo of Deirdre Breakenridge
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How a Content-Focused Digital Marketing and PR Strategy Can Grow Brand Visibility and Increase Sales
On-Demand Webinar
Creating content that influences growth in media and new business requires an integrated approach. This presentation will present a model of attract, engage and convert to help organizations optimize the performance of their content-focused digital marketing and public relations programs.
Photo of Lee Odden
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What You Need to Know, Why You Should Care
On-Demand Webinar
The online world is filled with fake reviews, Wikipedia entries written for hire, and blogs that fail to disclose free products and services. Get a revealing look at the scope of this corruption, what the law says, and what ethical public relations pros should do.
Photo of David Kamerer, Ph.D., APR
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Shift From a Tactical to a Strategic Approach
On-Demand Webinar
Today’s practitioners are shifting from communication handlers and facilitators to strategic PR influencers and champions. Find out how public relations professionals have the opportunity to expand their skill set and their PR practices when PR meets social media, and communication unites with technology.
Photo of Deirdre Breakenridge
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How Smart Brands Are Transforming Audience Engagement
On-Demand Webinar
Smart brands are reshaping expectations of customer engagement. Welcome to real-time PR, where thoughtful, witty and unexpected interactions between brands and their customers occur as constantly flowing and ever-changing conversations.
Photo of Mike McDougall, APR
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Board of Ethics and Professional Standards (BEPS)
Social Media Ethics
On-Demand Webinar
Join members of PRSA’s Board of Ethics and Professional Standards for an examination and discussion of some of the potentially unethical social media behaviors that have been making headlines.
Learn How to Incorporate Measurement Principles
On-Demand Webinar
We have a plethora of measurement tools — so many that we don’t know what to do with most of them. Get an overview of some of the most effective measurement tools and learn how to incorporate measurement principles in your work.
Photo of Shonali Burke, ABC
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Learn Techniques and Skills to Get Prepared for Your Worst Day
On-Demand Webinar
Find out how you communicate critical information before, during and after a crisis, when the media can’t reach you and you’re holding on by a thread without electricity or other modern conveniences.
Photo of Gerard Braud
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Using Smart Data to Communicate
On-Demand Webinar
With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, i.e. “big data,” is seen as the future of public relations. Explore how to use big data to enhance the results of your communications programs.
How to Write Blog Postings, Tweets and Other Status Updates
On-Demand Webinar
How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.
Photo of Ann Wylie
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How to Win Hearts, Minds and Wallets With an Integrated Marketing Approach
May 13, 2014 | Webinar, On-Demand Available May 20
The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers. Learn about the foundation of an integrated marketing and PR strategy.
Photo of Lee Odden
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Technology Section
How Technology Changes the Marketplace and Impacts PR
July 15, 2014 | Section Webinar, On-Demand Available July 22
Technology is driving a digital transformation in the public relations industry and what it means to leverage publicity as a tool is rapidly changing. Gain an understanding of how the rest of the digital transformation might impact our industry, and how you can get an edge on options organizations now have for doing outreach.
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Deliver News and Create Positive Publicity
Aug. 26, 2014 | Webinar, On-Demand Available Sept. 2
With mobile gaining more market share over the past few years, it's more important than ever for public relations professionals to think about how to best reach audiences in the most efficient way. Learn about mobile strategies and best practices to add value.
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Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.