Your Public Relations and Communications Community
Social Media: Public Relations Training
Introductory training programs cover the basics of blogging, podcasting, RSS, YouTube, Facebook, Twitter and other social media tools. More advanced programs include social media policy development, social media planning and social media integration.
Entertainment & Sports Section
An Entertainment & Sports Section Webinar
Feb. 23, 2012
| Section Webinar
As public relations practitioners in the entertainment and sports fields are well aware, there seems to be a particular urgency associated with issues involving public figures. Join this webinar to learn what you can do to prepare for crisis... before the crisis happens.
Financial Communications Section
Engaging Gen Y in a Conversation About Money
March 15, 2012
| Section Webinar
Learn how a financial giant’s campaign broke through financial literacy “clutter” and reached Gen Y with bite-sized and achievable tips about money.
How to Write Blog Postings, Tweets and Web Pages That Engage
March 23, 2012
| Course
| Chicago, Ill.
Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.
How to Write Blog Postings, Tweets and Other Status Updates
April 24, 2012
| Webinar
How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.
Build Community and Brand Awareness Through Strategic Social Communications
May 29, 2012
| Webinar
Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.
Learn Social Media Strategies for Effective Public Relations
June 28–29, 2012
| Course
| New York, N.Y.
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Pairing Social Media with Traditional Communications Techniques
Aug. 14, 2012
| Webinar
What is the ideal mix between old and new media? Learn how top organizations are blending new with old media for more creative, exciting and results-bearing programs.
How to Write Blog Postings, Tweets and Web Pages That Engage
Sept. 21, 2012
| Course
| New York, N.Y.
Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.
Learn Social Media Strategies for Effective Public Relations
Sept. 27–28, 2012
| Course
| Las Vegas, Nev.
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Learn Social Media Strategies for Effective Public Relations
Nov. 29–30, 2012
| Course
| New York, N.Y.
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Build Community and Brand Awareness Through Strategic Social Communications
On-Demand Webinar
Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.
Develop a Centralized Information Headquarters for Your Organization
On-Demand Webinar
Ensure that you have all of the essential elements that mainstream journalists expect. Then, integrate social media features into your online newsroom so that people can easily share your news.
