Social Media: Public Relations Training
Introductory training programs cover the basics of blogging, podcasting, RSS, YouTube, Facebook, Twitter and other social media tools. More advanced programs include social media policy development, social media planning and social media integration.
Engaging customers, employees and the media in the digital world
April 2–4, 2014
| Lake Buena Vista, Fla.
Held at Disney World in Florida, the 2nd Annual Social Media for PR and Corporate Communications Conference at Disney World will send you away with the latest best practices in social media.
PRSA members receive a $250 discount off the regular registration price.
How to Leverage a Blog to Elevate Your Brand
May 5, 2014
| New York, N.Y.
Join communications specialist Allison Steinberg and discover how to leverage a blog to elevate your brand awareness, build loyalty and earn media coverage unattainable through traditional outreach.
Financial Communications Section
Engaging Gen Y in a Conversation About Money
On-Demand Section Webinar
Learn how a financial giant’s campaign broke through financial literacy “clutter” and reached Gen Y with bite-sized and achievable tips about money.
Build Community and Brand Awareness Through Strategic Social Communications
Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.
Build Your Business With Pinterest, the Fast-Growing Social Media That Lets Pictures Tell Your Story
On-Demand Section Webinar
Pinterest users drive seven times as much Web traffic as Facebook users, and 70 percent of them use the tool to find inspiration on what to buy. Now is the time to turn this social network to your advantage through marketing — with meaning.
How a Content-Focused Digital Marketing and PR Strategy Can Grow Brand Visibility and Increase Sales
Creating content that influences growth in media and new business requires an integrated approach. This presentation will present a model of attract, engage and convert to help organizations optimize the performance of their content-focused digital marketing and public relations programs.
What You Need to Know, Why You Should Care
The online world is filled with fake reviews, Wikipedia entries written for hire, and blogs that fail to disclose free products and services. Get a revealing look at the scope of this corruption, what the law says, and what ethical public relations pros should do.
Shift From a Tactical to a Strategic Approach
Today’s practitioners are shifting from communication handlers and facilitators to strategic PR influencers and champions. Find out how public relations professionals have the opportunity to expand their skill set and their PR practices when PR meets social media, and communication unites with technology.
How Smart Brands Are Transforming Audience Engagement
Smart brands are reshaping expectations of customer engagement. Welcome to real-time PR, where thoughtful, witty and unexpected interactions between brands and their customers occur as constantly flowing and ever-changing conversations.
Board of Ethics and Professional Standards (BEPS)
Social Media Ethics
Join members of PRSA’s Board of Ethics and Professional Standards for an examination and discussion of some of the potentially unethical social media behaviors that have been making headlines.
Learn How to Incorporate Measurement Principles
We have a plethora of measurement tools — so many that we don’t know what to do with most of them. Get an overview of some of the most effective measurement tools and learn how to incorporate measurement principles in your work.
Learn Techniques and Skills to Get Prepared for Your Worst Day
Find out how you communicate critical information before, during and after a crisis, when the media can’t reach you and you’re holding on by a thread without electricity or other modern conveniences.
Using Smart Data to Communicate
March 27, 2014
| Webinar, On-Demand Available April 3
With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, i.e. “big data,” is seen as the future of public relations. Explore how to use big data to enhance the results of your communications programs.
How to Write Blog Postings, Tweets and Other Status Updates
April 15, 2014
| Webinar, On-Demand Available April 22
How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.
How to Win Hearts, Minds and Wallets With an Integrated Marketing Approach
May 13, 2014
| Webinar, On-Demand Available May 20
The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers. Learn about the foundation of an integrated marketing and PR strategy.