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Social Media: Public Relations Training

Introductory training programs cover the basics of blogging, podcasting, RSS, YouTube, Facebook, Twitter and other social media tools. More advanced programs include social media policy development, social media planning and social media integration.


July 26-27 Tue.–Wed.

Presented by PRSA and Ragan Communications
July 26–27, 2016 | Conference | Menlo Park, Calif.

Categories: Social Media, Communication Strategy

The landscape for social media and brand storytelling changes so rapidly — new apps, new memes, new technology daily — that it becomes a blur. Discover what’s coming from the very platforms that have redefined social media — and the brands that have already gotten unprecedented social media reach and astounding results.

Sold Out!

The on-site program at Facebook headquarters is sold out, but you can still register for the live video webcast, which will also include a DVD of the sessions, as well as all the speaker handouts. For more information and your PRSA discount, visit the program page.
In-Person


July 26 Tue.

Public Affairs and Government Section
Are You Connecting with Opinion Leaders and Influence Leaders in Your Industry?
July 26, 2016 | Section Webinar, On-Demand Available Aug. 2

Category: Social Media

If successfully identified, online influencers can provide critical grassroots support for your organization advocacy efforts. Find out how to engage digital influencers to increase advocacy and enhance your brand’s reputation.
Featured Presenter:
James Baril
James Baril; Live Online


Aug. 26 Fri.

Presented by PRSA and Ragan Communications
Aug. 26, 2016 | Course | Chicago, Ill.

Categories: Branding, Social Media

In this workshop, Mark Ragan and Jim Ylisela will help you identify your “brand” voice and transform your organization into a media outlet. You’ll learn how to build a new editorial structure to get stories out, and use social media to boost your web traffic. PRSA members save $200 off the standard rate!
In-Person


Sept. 28-29 Wed.–Thu.

Presented by PRSA and Wylie Communications
Sept. 28–29, 2016 | Course | New York, N.Y.

Categories: Social Media, Writing

In this Web-writing workshop, overcome the online clutter and get the word out on the Web, in social media and via content marketing.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Nov. 18 Fri.

Working Smarter in the Ever-Changing Communications Landscape
Nov. 18, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Social Media

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; In-Person


Dec. 2 Fri.

Use Live Video to Build Your Brand, Connect with Audiences, and Create Visually Engaging Stories
Dec. 2, 2016 | Course | New York, N.Y.

Categories: Emerging Trends, Social Media, Techniques & Tactics

Live video has taken the social media world by storm. Whether you are a B2B or B2C brand, an agency, or a public service or nonprofit organization, live streaming/live video should become a key part of your social communications strategy. During this seminar, you will learn the latest about storytelling over live video platforms, as well as why you should embrace this new social media trend.
Photo of Cathy Hackl
Featured Presenter:
Cathy Hackl; In-Person


On-Demand Webinar

Technology Section
Build Your Business With Pinterest, the Fast-Growing Social Media That Lets Pictures Tell Your Story
On-Demand Section Webinar

Category: Social Media

Pinterest users drive seven times as much Web traffic as Facebook users, and 70 percent of them use the tool to find inspiration on what to buy. Now is the time to turn this social network to your advantage through marketing — with meaning.
Photo of Bob Gilbreath
Featured Presenter:
Bob Gilbreath; On-Demand


On-Demand Webinar

How a Content-Focused Digital Marketing and PR Strategy Can Grow Brand Visibility and Increase Sales
On-Demand Webinar

Category: Social Media

Creating content that influences growth in media and new business requires an integrated approach. This presentation will present a model of attract, engage and convert to help organizations optimize the performance of their content-focused digital marketing and public relations programs.
Photo of Lee Odden
Featured Presenter:
Lee Odden; On-Demand


On-Demand Webinar

Learn How to Incorporate Measurement Principles
On-Demand Webinar

Category: Social Media

We have a plethora of measurement tools — so many that we don’t know what to do with most of them. Get an overview of some of the most effective measurement tools and learn how to incorporate measurement principles in your work.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; On-Demand


On-Demand Webinar

Tips on How to Use LinkedIn to Achieve Your Career Goals
On-Demand Webinar

Category: Social Media

Hear practical advice and tips for using LinkedIn to build your online presence; cultivate win-win relationships with influencers and peers, prospective clients and potential employers; and advance your career through networking.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; On-Demand


On-Demand Webinar

40+ Ways to Use Twitter to Get Positive Publicity and Visibility, and Enhance Media Relations
On-Demand Webinar

Category: Social Media

Twitter’s real-time nature makes it one of the leading communication channels for breaking news and making news. In this webinar, you will learn how to maximize Twitter to generate positive publicity, as well as attract media, brand advocates and influential followers. You’ll also dive into:
Photo of Lisa Buyer
Featured Presenter:
Lisa Buyer; On-Demand


On-Demand Webinar

The Need to Balance Between Targeting and Turnoff
On-Demand Webinar

Category: Social Media

Big Data and the Internet of Things (IoT) provide unprecedented opportunities for targeting. Hear unique experiences and perspectives on what implications of the digital data paradigm mean for professional communicators.
Rebecca B. Andersen, M.S., IMC, APR; Kathy Stershic; On-Demand


On-Demand Webinar

Increase Engagement While Weaving in a Strategic Perspective
On-Demand Webinar

Category: Social Media

Pinterest drives more readers to content than YouTube, Google+, LinkedIn and Reddit combined, but with specific user demographics, content and format, it's not right for every brand — yet. In this webinar, you’ll go on an exploration of Pinterest.
Photo of Kate Snyder, APR
Featured Presenter:
Kate Snyder, APR
Kate Snyder, APR; On-Demand


On-Demand Webinar

Getting Birds of a Feather to Flock Together
On-Demand Webinar

Category: Social Media

In this new media world, narrowing the gap between product and consumer, and service and user, is done through smart storytelling that motivates the audience to share the story further. In this session, you’ll explore the key principles of "social PR" and learn how to integrate them into your work.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; On-Demand


On-Demand Webinar

Association/Nonprofit Section
Managing Social Media Work With Your Other Professional Responsibilities
On-Demand Section Webinar

Category: Social Media

This webinar will share tips for successfully integrating social media — Twitter, Facebook, LinkedIn and Instagram — into your day-to-day work.
Featured Presenter:
Robert Bochnak
Robert Bochnak; On-Demand


On-Demand Webinar

Embrace the Culture and Technology
On-Demand Webinar

Category: Social Media

The key to successfully using social media to grow the bottom line is embracing the culture and technology, providing employees the guidance to be brand ambassadors and recognizing that effective marketing can occur across many departments.
Photo of Bernie Borges
Featured Presenter:
Bernie Borges
Bernie Borges; On-Demand


On-Demand Webinar

Defending Your Brand From Social Media Hijackers
On-Demand Webinar

Category: Social Media

Sponsored by the PRSA Global Affairs Committee. Experts in the new crisis management techniques will discuss how corporations, NGOS, governments, celebrities and others can be subject to social media brandjacking, and how to regain control of the narrative around their brand.
Quentin Alistair Langley; Oliver S. Schmidt; Katerina Tsetsura, Ph.D.; On-Demand


On-Demand Webinar

Editorial Coverage Moves the Needle
On-Demand Webinar

Category: Social Media

Examine the impact of technologies on human behavior and how Google, mobile phones and video increase visibility of editorial coverage and press releases.
Featured Presenter:
Serena Ehrlich
Serena Ehrlich; On-Demand


On-Demand Webinar

Entertainment & Sports Section
How PR Suits Up and Takes a Lesson Out of Sports and Social Media’s Playbook
On-Demand Section Webinar

Category: Social Media

Discover what the sports industry can do to create an innovative, experiential and creative community for PR professionals and educators. This webinar will showcase some of the current trends, best practices and applications.
Featured Presenter:
Karen Freberg, Ph.D.; On-Demand


On-Demand Webinar

How to Use News to Tell Your Story
On-Demand Webinar

Category: Social Media

Learn how to fully integrate your newsroom, providing and utilizing all aspects of social media. You will see best-in-class examples from companies and how they are effectively leveraging their social newsroom to extend their content and distribution beyond the status quo.
Photo of Steve Momorella
Featured Presenter:
Steve Momorella; On-Demand

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