Your Public Relations and Communications Community
Social Media: Public Relations Training
Introductory training programs cover the basics of blogging, podcasting, RSS, YouTube, Facebook, Twitter and other social media tools. More advanced programs include social media policy development, social media planning and social media integration.
How a Content-Focused Digital Marketing and PR Strategy Can Grow Brand Visibility and Increase Sales
May 7, 2013
| Webinar
Creating content that influences growth in media and new business requires an integrated approach. This presentation will present a model of attract, engage and convert to help organizations optimize the performance of their content-focused digital marketing and public relations programs.
What You Need to Know, Why You Should Care
May 16, 2013
| Webinar
The online world is filled with fake reviews, Wikipedia entries written for hire, and blogs that fail to disclose free products and services. Get a revealing look at the scope of this corruption, what the law says, and what ethical public relations pros should do.
Shift From a Tactical to a Strategic Approach
May 30, 2013
| Webinar
Today’s practitioners are shifting from communication handlers and facilitators to strategic PR influencers and champions. Find out how public relations professionals have the opportunity to expand their skill set and their PR practices when PR meets social media, and communication unites with technology.
Learn Social Media Strategies for Effective Public Relations
June 13–14, 2013
| Course
| Washington, D.C.
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Learn Social Media Strategies for Effective Public Relations
Dec. 5–6, 2013
| Course
| New York, N.Y.
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Financial Communications Section
Engaging Gen Y in a Conversation About Money
On-Demand Section Webinar
Learn how a financial giant’s campaign broke through financial literacy “clutter” and reached Gen Y with bite-sized and achievable tips about money.
Corporate Communications Section
Steer Clear of Social Media Minefields
On-Demand Section Webinar
Your actions or inactions could put your company into hot water despite your best intentions. Gain awareness of some of the most common legal issues faced by companies utilizing social media, and learn to avoid a costly corporate lawsuit.
Build Community and Brand Awareness Through Strategic Social Communications
On-Demand Webinar
Gain an understanding of how to strategically integrate new tools with traditional methods across the realm of social media.
Employee Communications Section
Leveraging Employees as Social Media Brand Ambassadors
On-Demand Section Webinar
A decentralized communications model can enhance an organization’s reach and engagement with its audiences. Explore a case study that demonstrates how a global, decentralized company led an internal shift to maximize social and digital media.
Pairing Social Media with Traditional Communications Techniques
On-Demand Webinar
What is the ideal mix between old and new media? Learn how top organizations are blending new with old media for more creative, exciting and results-bearing programs.
Counselors Academy
Help Humanize Your Brand
On-Demand Section Webinar
Explore how enhancements to social media platforms and the launches of new social networks have increased the importance of visual content and how this impacts a brands social marketing strategy. Hear best practices around creating visual content to increase a brand’s fan engagement.
Featured Presenter:
Public Affairs & Government Section
Increase Your Reach With Your Publics
On-Demand Section Webinar
Go beyond the basics, and uncover the secrets to managing a successful social media presence and increasing your reach with the public. Learn from the tools and successful tactics used by other agencies.
Featured Presenter:
Employee Communications Section
Use Text Messaging to Engage Employees
On-Demand Section Webinar
Find out about the implementation of MGMNOW and how employee subscribers are the first to hear of events, free ticket offers and giveaways. You will learn about the components of this ongoing employee engagement program including goal setting, timing and amount of text messages sent within a time frame.
Featured Presenter:
Explore Social Media Training Techniques for the Entire Office
On-Demand Webinar
While social media policies are a critical component of corporate governance, like employee handbooks, most people never read them. Learn how to design and produce real-world and on-demand social media training programs that effectively accelerate and broaden digital literacy inside organizations.
Technology Section
Build Your Business With Pinterest, the Fast-Growing Social Media That Lets Pictures Tell Your Story
On-Demand Section Webinar
Pinterest users drive seven times as much Web traffic as Facebook users, and 70 percent of them use the tool to find inspiration on what to buy. Now is the time to turn this social network to your advantage through marketing — with meaning.
