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Techniques & Tactics: Public Relations Training

Programs offer how-to’s that will help you keep up with the latest communications and public relations resources and best practices. Learn how to implement tactics that will make your strategies succeed.


Sept. 29 Thu.

Educators Academy
Incorporating today’s world into our lessons and identifying opportunities for collaboration
Sept. 29, 2016 | Section Webinar, On-Demand Available Oct. 6

Category: Techniques & Tactics

Learn the dynamics of using great initiatives and current community resources and merging those with your courses and students. Our speakers will give great examples of their own success in the community and building a bridge to the classroom.
Photo of Melissa D. Dodd, Ph.D.
Featured Presenter:
Melissa D. Dodd, Ph.D.; Lois Boynton; Gemma R. Puglisi; Karen Freberg, Ph.D.; Live Online


Oct. 20 Thu.

Reach Nonreaders and Draw Readers in with Display Copy
Oct. 20, 2016 | Webinar, On-Demand Available Oct. 27 through Nov. 11

Category: Techniques & Tactics

Learn how to use your display copy — headlines, decks and subheads — to pull readers into your copy, make your piece more inviting, and even communicate to flippers and skimmers.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Oct. 26 Wed.

Independent Practitioners Alliance
Oct. 26, 2016 | Interactive Discussion

Category: Techniques & Tactics

When we hear the title “recruiter” or “headhunter” most of us, as independent practitioners, tend to think it refers to someone looking for full-time employees, not someone would could be a tremendous resource for helping us land projects and fill our client pipeline. Headhunters also have their finger on the pulse of today’s marketplace and can provide tremendous insight into the types of fees being paid and what you should be charging for comparable services.
Photo of Dennis Spring
Featured Presenter:
Dennis Spring;


Nov. 3 Thu.

Nov. 3, 2016 | Webinar, On-Demand Available Nov. 10

Categories: Communication Strategy, Emerging Trends, Techniques & Tactics

Are you listening to your competitors and to audience perceptions? If not, you’re missing out on valuable brand-shaping conversations and potential business. Learn how to tell the big story by presenting big data and analytics in new and visually appealing formats.
Photo of Stacey Miller
Featured Presenter:
Stacey Miller
Stacey Miller; Live Online


Nov. 17 Thu.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
Nov. 17, 2016 | Course | Chicago, Ill.

Categories: Branding, Media Relations, Techniques & Tactics

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; In-Person


Nov. 17 Thu.

Whoever Tells the Best Story Wins
Nov. 17, 2016 | Webinar, On-Demand Available Nov. 24 through Dec. 9

Category: Techniques & Tactics

Stories can help you get attention, boost credibility, make your messages more memorable — even communicate better. In this session, you’ll learn to engage readers’ hearts and minds through storytelling.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Dec. 2 Fri.

Use Live Video to Build Your Brand, Connect with Audiences, and Create Visually Engaging Stories
Dec. 2, 2016 | Course | New York, N.Y.

Categories: Emerging Trends, Social Media, Techniques & Tactics

Live video has taken the social media world by storm. Whether you are a B2B or B2C brand, an agency, or a public service or nonprofit organization, live streaming/live video should become a key part of your social communications strategy. During this seminar, you will learn the latest about storytelling over live video platforms, as well as why you should embrace this new social media trend.
Photo of Cathy Hackl
Featured Presenter:
Cathy Hackl; In-Person


Dec. 8 Thu.

Rivet Readers with Juicy Details
Dec. 8, 2016 | Webinar, On-Demand Available Dec. 15 through Jan. 10

Category: Techniques & Tactics

Concrete details are more like salad dressing and aioli — the secret sauces it takes to get the nutritious stuff down. Readers are more likely to understand and remember vivid details than dry abstractions.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Dec. 9 Fri.

Real-Time Solutions for Effective Response
Dec. 9, 2016 | Course | New York, N.Y.

Categories: Crisis & Reputation, Social Media, Techniques & Tactics

Crisis communications is becoming more complicated and difficult. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person


On-Demand Webinar

Captivate, Convince or Convert Any Business’ Audience Through Speeches
On-Demand Webinar

Category: Techniques & Tactics

Whether you’re writing a CEO’s speech for an audience of thousands or giving a pep talk to your department, what you say and how you say it are critical to your success. Hear tips and secrets for crafting memorable speeches that will motivate your audience to not only remember your words, but to act on them.
Featured Presenter:
Jim Holtje; On-Demand


On-Demand Webinar

Innovative Ideas Generate Great Results
On-Demand Webinar

Category: Techniques & Tactics

Ignite your creative energy. Learn how to come up with new ideas and insights in order to move ahead and embrace creativity in order to develop unforgettable campaigns.
Featured Presenter:
Jeffrey Ory, APR, ABC; On-Demand


On-Demand Webinar

The PRSA Jobcenter Is Your Guide to Success
On-Demand Webinar

Category: Techniques & Tactics

The PRSA Jobcenter is a one-stop resource for career information and advice. Take a tour of the PRSA Jobcenter and learn how to position yourself, present your skills and experience, communicate your strengths and distinguish yourself from other candidates.
Photo of Richard Spector
Featured Presenter:
Richard Spector; On-Demand


On-Demand Webinar

Shaping the Future of Visual Communications
On-Demand Webinar

Category: Techniques & Tactics

In this session, you will learn how to work assets, resources and processes already at your disposal to propel your organizations into the visual communications age — without breaking the bank.
Mike McDougall, APR, Fellow PRSA; Aimee J. Lewis; On-Demand


On-Demand Webinar

A Path to Redemption for Public Speakers
On-Demand Webinar

Category: Techniques & Tactics

Solid presentation skills can help PR pros win new business, gain approval for projects and budgets, rally teams, motivate employees and better position themselves as industry and community leaders. Gain practical techniques to overcome the deadliest of presentation sins.
Photo of Rob Biesenbach
Featured Presenter:
Rob Biesenbach; On-Demand


On-Demand Webinar

Sharing Your Story From The Ground Up
On-Demand Webinar

Category: Techniques & Tactics

“Brand journalism” is the latest buzzword in a competitive marketplace that has been changed over the years by technology and social media. Today, it’s important to create and place your own stories to sell your brand. In the health care industry, it’s even more competitive, with health care reform and the emphasis to attract new consumers.
Diane Gage Lofgren, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Essential Tips on How to Make Content More Relevant
On-Demand Webinar

Category: Techniques & Tactics

Gain essential tips to make your content smarter ? more relevant, more shareable and more trusted. You will learn what types of content are most effective for generating awareness for your brand, enhancing thought leadership and driving Web traffic.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; On-Demand


On-Demand Webinar

PR Isn’t Dead; It’s Poised for a Comeback
On-Demand Webinar

Category: Techniques & Tactics

It’s an innovative way to get noticed above the noise: “The Spike Method.” With predictive spike scanning, you start to see a wide variety of patterns that emerge for your clients, including trend spikes, national event spikes, topic relevancy spikes and complaint spikes.
Photo of Adele Cehrs
Featured Presenter:
Adele Cehrs
Adele Cehrs; On-Demand


On-Demand Webinar

How Public Relations Contributes to Decision Making in Big-Data Business
On-Demand Webinar

Category: Techniques & Tactics

Learn how even simple PR research and evaluation can guide the PR process, from understanding your organizational landscape to setting objectives, developing strategy and evaluating performance for continuous improvement.
Johna Burke; Mark Weiner; Cindy Villafranca; On-Demand


On-Demand Webinar

Employee Communications Section
Lessons From Show Business for Your Business
On-Demand Section Webinar

Category: Techniques & Tactics

Learn how to look at internal communications in a different way. You'll gain a simple, relatable model to use in tackling most any internal communications challenge. When in doubt, you'll be encouraged to ask yourself, "What would Ryan Gosling do?"
Photo of Rob Biesenbach
Featured Presenter:
Rob Biesenbach; On-Demand


On-Demand Webinar

Using IMC Strategies and Tactics to Market Your Way Up the Ladder
On-Demand Webinar

Category: Techniques & Tactics

Learn how to turbo-charge your resume and cover letter with action statements that demonstrate measurable and impactful outcomes. Find out about strategies, tactics and techniques for keeping your skills sharp and convincing an employer that you “feel their pain” and can solve problems for them.
Featured Presenter:
Eric Minor
Eric Minor; On-Demand


On-Demand Webinar

Best Practices for Submitting Your Silver Anvil Entry
On-Demand Webinar

Category: Techniques & Tactics

Each year, PRSA Silver Anvil Awards judges note that just a few improvements to entries can make a big difference in helping submissions stand out from the competition. Get inside advice and gain practical tips on how to submit the best entry.
Kelly Womer, ABC, APR, Fellow PRSA; Mike Flanagan; On-Demand


On-Demand Webinar

How Scent, Taste and Touch Will Redefine Immersive PR
On-Demand Webinar

Category: Techniques & Tactics

A handful of savvy organizations are incorporating unique scent, taste and touch elements into their PR plans to create multi-sensory magic. In this webinar, you’ll explore the intriguing and largely untapped world of sensory triggers that go well beyond typical sight and sound.
Photo of Mike McDougall, APR, Fellow PRSA
Featured Presenter:
Mike McDougall, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Delivering Your Story From Narrative and Design to Measurement
On-Demand Webinar

Category: Techniques & Tactics

Today, storytelling requires a combination of creative writing and powerful visual imagery. In this webinar, you’ll learn how to embrace the new rules of communication when it comes to telling visual stories and solving problems through creative thinking and design.
Jason J. Sprenger, APR; Deirdre Breakenridge; Heather Whaling; On-Demand


On-Demand Webinar

Tools and Tactics for Crowdsourcing Content With Industry Influencers and Your Community
On-Demand Webinar

Category: Techniques & Tactics

Explore influencer content strategy, best practices and tools to scale the kind of content buyers and communities really want — because they had a hand in creating it.
Photo of Lee Odden
Featured Presenter:
Lee Odden; On-Demand


On-Demand Webinar

Employee Communications Section
Learn What 100 Million Intranet Activities Can Tell You about Internal Communications
On-Demand Section Webinar

Category: Techniques & Tactics

In this webinar, Interact will demonstrate what 10 years and 100 million pieces of intranet data can reveal about internal communications. Find out how your intranet can transform communications in the digital workplace.
Photo of Chuck Gose
Featured Presenter:
Chuck Gose; Daren Jennings; On-Demand


On-Demand Webinar

Building a Foundation for Effective Communications
On-Demand Webinar

Category: Techniques & Tactics

How can you put key messages to work? Learn a five-step system for preparing strategic messages.
Photo of Debbie Wetherhead
Featured Presenter:
Debbie Wetherhead; On-Demand


On-Demand Webinar

Gain Insights from Your Data
On-Demand Webinar

Category: Techniques & Tactics

Cision is monitoring the lead up to and first day of the Republican National Convention and will be presenting data and the most popular conversations from conventioneers
Photo of James Rubec
Featured Presenter:
James Rubec; On-Demand

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