Your Public Relations and Communications Community
Techniques & Tactics: Public Relations Training
Programs offer how-to’s that will help you keep up with the latest communications and public relations resources and best practices. Learn how to implement tactics that will make your strategies succeed.
How to Write Blog Postings, Tweets and Web Pages That Engage
March 23, 2012
| Course
| Chicago, Ill.
Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.
Help Your Audience Members Read, Understand and Remember Your Message
March 29, 2012
| Webinar
How do you make your copy easier to read? Gain nine tools for measuring, managing and reporting reading ease, and three bonus tips for boosting readability.
How to Write Blog Postings, Tweets and Other Status Updates
April 24, 2012
| Webinar
How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.
Educators Academy
Taking PR to the Classroom
April 25, 2012
| Course
| Washington, D.C.
Public relations practitioners are wanted to bring their experience into the classroom. One of about 100 full- or part-time positions currently open can be yours if you know the ins and outs of higher education.
Reach Reluctant Readers
June 22, 2012
| Course
| Boston, Mass.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Write Releases That Get Posted on Portals, Help Google Find Your Site, Reach Readers Online and More
June 28, 2012
| Webinar
Want to get the word out more effectively? Find out how to optimize your releases for search engines and human readers.
Navigating the New Integrated Communications Environment
July 6, 2012
| Course
| New York, N.Y.
Uncover the next breed of communications toolsets, and navigate the politics of leading cross-discipline communications to turn naysayers into supporters.
Learn how to master these tools and watch your visibility skyrocket
July 17, 2012
| Webinar
Building a Foundation for Effective Communications
Aug. 23, 2012
| Webinar
How can you put key messages to work? Learn a five-step system for preparing strategic messages.
How to Write Blog Postings, Tweets and Web Pages That Engage
Sept. 21, 2012
| Course
| New York, N.Y.
Learn how to make your posts personable and receive tips for increasing the usability of your copy by 124 percent in three steps. Discover the two elements that must be included in an online lead.
Develop Buzz-Building Strategies That Grow Your Brand
On-Demand Webinar
We are in an environment where brands no longer have complete control due to a fragmented and consumer-driven digital media culture. To break through and stand out, programs must be buzz-worthy.
Find Out How to Leverage Your Budget
On-Demand Webinar
We all have had to wear the “event planner” hat at one time or another, but too many times we are strapped for great ideas, or have a very limited budget. Examine elements critical to putting together a spectacular event on a limited budget.
Building a Foundation for Effective Communications
On-Demand Webinar
How can you put key messages to work? Learn a five-step system for preparing strategic messages.
