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Techniques & Tactics: Public Relations Training
Programs offer how-to’s that will help you keep up with the latest communications and public relations resources and best practices. Learn how to implement tactics that will make your strategies succeed.
Reach Reluctant Readers
June 6, 2013
| Course
| San Francisco, Calif.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Paint Pictures in Your Readers’ Minds
June 18, 2013
| Webinar
Learn how to bring your messages to life with storytelling, wordplay and metaphor. Find out where to find online tools that virtually twist phrases for you and a four-step process for coming up with a creative metaphor.
Reach Reluctant Readers
Dec. 2, 2013
| Course
| New York, N.Y.
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Recent Study Results and Implications for Strategic Communications
On-Demand Webinar
Booz Allen Hamilton launched the National Trust and Confidence Index Study (NTCIS) to assess the key elements that shape public trust and confidence. Hear how the index can be used by government, commercial and not-for-profit organizations to baseline their current level of public trust and confidence, and what areas the NTCIS suggests need improvement.
Learn how to master these tools and watch your visibility skyrocket
On-Demand Webinar
Building a Foundation for Effective Communications
On-Demand Webinar
How can you put key messages to work? Learn a five-step system for preparing strategic messages.
Health Academy
Explore New Language That Protects Your Brand
On-Demand Section Webinar
Learn about the massive restructuring that is underway, blurring the lines between companies that manage risk (insurers) and those that provide care (health systems). Recognize the growing importance of stakeholder communications, within the health care sector and between the health care sector and purchasers.
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Create an Amazing Experience for Your Customers
On-Demand Webinar
In this new age of broadcasting, your job is to give the customer such an amazing experience that they do your public relations for you.
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Best Practice Techniques for Developing and Conducting Actionable Surveys
On-Demand Webinar
Learn straightforward, practical ways to get the most out of the research you conduct, with the least amount of time and money needed to benefit from the findings. Hear how to report research findings in ways that are meaningful to management.
Educators Academy
Add “Public Relations Professor” to Your Resume
On-Demand Section Webinar
Whether you are interested in a full- or part-time teaching position, find the practical steps to get an overview on a teaching career.
The PRSA Jobcenter Is Your Guide to Success
On-Demand Webinar
The PRSA Jobcenter is a one-stop resource for career information and advice. Take a tour of the PRSA Jobcenter and learn how to position yourself, present your skills and experience, communicate your strengths and distinguish yourself from other candidates.
Captivate, Convince or Convert Any Business’ Audience Through Speeches
On-Demand Webinar
Whether you’re writing a CEO’s speech for an audience of thousands or giving a pep talk to your department, what you say and how you say it are critical to your success. Hear tips and secrets for crafting memorable speeches that will motivate your audience to not only remember your words, but to act on them.
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