Your Public Relations and Communications Community

Techniques & Tactics: Public Relations Training

Programs offer how-to’s that will help you keep up with the latest communications and public relations resources and best practices. Learn how to implement tactics that will make your strategies succeed.


Sept. 3 Thu.

Tools and Tactics for Crowdsourcing Content With Industry Influencers and Your Community
Sept. 3, 2015 | Webinar, On-Demand Available Sept. 10

Category: Techniques & Tactics

Demand for content continues to rise as marketing and communications professionals are challenged to satisfy the information needs of hungry consumers. This session will provide you with an influencer content strategy, best practices and tools to scale the kind of content buyers and communities really want — because they had a hand in creating it.
Photo of Lee Odden
Featured Presenter:
Lee Odden; Live Online


Sept. 15 Tue.

Move People to Act
Sept. 15, 2015 | Webinar, On-Demand Available Sept. 22

Category: Techniques & Tactics

The secret to writing persuasively is to position your messages in your audience’s best interest. Learn a four-step process for making your message more relevant, valuable and rewarding to your audience.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Sept. 17 Thu.

How Public Relations Contributes to Decision Making in Big-Data Business
Sept. 17, 2015 | Webinar, On-Demand Available Sept. 24

Category: Techniques & Tactics

Learn how even simple PR research and evaluation can guide the PR process, from understanding your organizational landscape to setting objectives, developing strategy and evaluating performance for continuous improvement.
Johna Burke; Mark Weiner; Cindy Villafranca; Live Online


Sept. 22 Tue.

Employee Communications Section
Lessons From Show Business for Your Business
Sept. 22, 2015 | Section Webinar, On-Demand Available Sept. 29

Category: Techniques & Tactics

Learn how to look at internal communications in a different way. You'll gain a simple, relatable model to use in tackling most any internal communications challenge. When in doubt, you'll be encouraged to ask yourself, "What would Ryan Gosling do?"
Photo of Rob Biesenbach
Featured Presenter:
Rob Biesenbach; Live Online


Sept. 25 Fri.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
Sept. 25, 2015 | Course | New York, N.Y.

Categories: Branding, Media Relations, Techniques & Tactics

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Photo of Malayna Evans Williams, Ph.D.
Featured Presenter:
Malayna Evans Williams, Ph.D.; In-Person


Sept. 25 Fri.

Using IMC Strategies and Tactics to Market Your Way Up the Ladder
Sept. 25, 2015 | Webinar, On-Demand Available Oct. 2

Category: Techniques & Tactics

Learn how to turbo-charge your resume and cover letter with action statements that demonstrate measurable and impactful outcomes. Find out about strategies, tactics and techniques for keeping your skills sharp and convincing an employer that you “feel their pain” and can solve problems for them.
Featured Presenter:
Eric Minor
Eric Minor; Live Online


Oct. 8 Thu.

Enhance and Grow Your Communications and Marketing Efforts
Oct. 8, 2015 | Course | New York, N.Y.

Categories: Social Media, Techniques & Tactics

You’ll learn about how to expand your use of LinkedIn as a networking and social media tool to generate awareness for your organization, build thought leadership for yourself or others (clients, company executives), network with influencers, attract employees, and much more. By learning how to better use one of the fastest growing social media platforms, you’ll gain insight into how to build the personal brands of individuals in your organization, as well as for yourself.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; In-Person


Oct. 20 Tue.

Reach Nonreaders and Draw Readers in With Microcontent
Oct. 20, 2015 | Webinar, On-Demand Available Oct. 27

Category: Techniques & Tactics

Learn how to use your display copy — headlines, links and subject lines — to pull readers into your copy, make your piece more inviting, and even communicate to flippers and skimmers.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Oct. 27 Tue.

Technology Section
Oct. 27, 2015 | Interactive Discussion

Category: Techniques & Tactics

Join us for a discussion of how our panelists have learned to build value through change, and how that can help you turn risk into reward during periods of uncertainty. We’ll learn how Zebra Technologies regrouped and shifted their thinking to successfully work through the acquisition of Motorola’s enterprise business, and how PCTEL developed a working list of considerations as they pursued their M&A strategy.
Photo of Carolyn Dolezal
Featured Presenter:
Carolyn Dolezal; Debbie Murphy; Shawn Gaines;


Nov. 17 Tue.

Make Your Blog Posts and Social Media Status Updates More Creative
Nov. 17, 2015 | Webinar, On-Demand Available Nov. 24

Category: Techniques & Tactics

Find out how to make your messages more interesting than cat videos and Kim Kardashian with techniques that make your audience laugh, cry and hit “send.”
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Dec. 3-4 Thu.–Fri.

Strategies and Tactics for Effective Social Media Communications
Dec. 3–4, 2015 | Course | New York, N.Y.

Categories: Social Media, Techniques & Tactics

Bring your laptop and raise your social media management skills to the next level. Top-rated emerging technologies instructor Eric Schwartzman shares the latest tip and tricks to help you update your digital communications skills and improve your social marketing engagement rates.
Photo of Eric Schwartzman
Featured Presenter:
Eric Schwartzman; In-Person


Dec. 8 Tue.

Transforming Audience Engagement With Real-Time PR
Dec. 8, 2015 | Course | New York, N.Y.

Categories: Branding, Communication Strategy, Techniques & Tactics

As people interact with global events as they’re still unfolding, smart brands are reshaping expectations of audience engagement through real-time PR. This high-energy, information-packed seminar will help attendees from organizations large and small discover, understand and plan for the real-time PR revolution, then put tools in their hands to gain a jump on competitors, win applause from executives and drive sales, excitement and loyalty from customers.
Photo of Mike McDougall, APR, Fellow PRSA
Featured Presenter:
Mike McDougall, APR, Fellow PRSA; In-Person


Dec. 8 Tue.

Offer News You Can Use, and Watch Your Reach and Influence Grow
Dec. 8, 2015 | Webinar, On-Demand Available Dec. 15

Category: Techniques & Tactics

Find the right story — and craft the best story angle — for Web pages, content marketing pieces and social media status updates. Create tip sheets, survey stories and case studies that almost write themselves with our fill-in-the-blanks templates and annotated exam.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


On-Demand Webinar

Captivate, Convince or Convert Any Business’ Audience Through Speeches
On-Demand Webinar

Category: Techniques & Tactics

Whether you’re writing a CEO’s speech for an audience of thousands or giving a pep talk to your department, what you say and how you say it are critical to your success. Hear tips and secrets for crafting memorable speeches that will motivate your audience to not only remember your words, but to act on them.
Featured Presenter:
Jim Holtje; On-Demand


On-Demand Webinar

Innovative Ideas Generate Great Results
On-Demand Webinar

Category: Techniques & Tactics

Ignite your creative energy. Learn how to come up with new ideas and insights in order to move ahead and embrace creativity in order to develop unforgettable campaigns.
Featured Presenter:
Jeffrey Ory, APR, ABC; On-Demand


On-Demand Webinar

The PRSA Jobcenter Is Your Guide to Success
On-Demand Webinar

Category: Techniques & Tactics

The PRSA Jobcenter is a one-stop resource for career information and advice. Take a tour of the PRSA Jobcenter and learn how to position yourself, present your skills and experience, communicate your strengths and distinguish yourself from other candidates.
Photo of Richard Spector
Featured Presenter:
Richard Spector; On-Demand


On-Demand Webinar

Shaping the Future of Visual Communications
On-Demand Webinar

Category: Techniques & Tactics

In this session, you will learn how to work assets, resources and processes already at your disposal to propel your organizations into the visual communications age — without breaking the bank.
Mike McDougall, APR, Fellow PRSA; Aimee J. Lewis; On-Demand


On-Demand Webinar

A Path to Redemption for Public Speakers
On-Demand Webinar

Category: Techniques & Tactics

Solid presentation skills can help PR pros win new business, gain approval for projects and budgets, rally teams, motivate employees and better position themselves as industry and community leaders. Gain practical techniques to overcome the deadliest of presentation sins.
Photo of Rob Biesenbach
Featured Presenter:
Rob Biesenbach; On-Demand


On-Demand Webinar

Sharing Your Story From The Ground Up
On-Demand Webinar

Category: Techniques & Tactics

“Brand journalism” is the latest buzzword in a competitive marketplace that has been changed over the years by technology and social media. Today, it’s important to create and place your own stories to sell your brand. In the health care industry, it’s even more competitive, with health care reform and the emphasis to attract new consumers.
Diane Gage Lofgren, APR, Fellow PRSA; On-Demand


On-Demand Webinar

Essential Tips on How to Make Content More Relevant
On-Demand Webinar

Category: Techniques & Tactics

Gain essential tips to make your content smarter ? more relevant, more shareable and more trusted. You will learn what types of content are most effective for generating awareness for your brand, enhancing thought leadership and driving Web traffic.
Photo of Stephen Dupont, APR
Featured Presenter:
Stephen Dupont, APR; On-Demand


On-Demand Webinar

PR Isn’t Dead; It’s Poised for a Comeback
On-Demand Webinar

Category: Techniques & Tactics

It’s an innovative way to get noticed above the noise: “The Spike Method.” With predictive spike scanning, you start to see a wide variety of patterns that emerge for your clients, including trend spikes, national event spikes, topic relevancy spikes and complaint spikes.
Photo of Adele Cehrs
Featured Presenter:
Adele Cehrs
Adele Cehrs; On-Demand

No public relations training matches your search criteria. Try searching all training.


 


 
Flip through a booklet on UGA’s Online Continuing Education Course:
Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.