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Writing: Public Relations Training

Programs offer best practices in the areas of writing, cutting through clutter, improving readability, and creating sound bites and quotes.


April 21-22 Tue.–Wed.

April 21–22, 2015 | Course | Chicago, Ill.

Category: Writing

Learn to write copy that inspires action. In this persuasive writing workshop, Ann Wylie will share insight on how to think like a reader, go beyond the inverted pyramid and cut through the clutter.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


June 5 Fri.

Writing for Digital Readers
June 5, 2015 | Course | New York, N.Y.

Categories: Techniques & Tactics, Writing

Whether you write email, policy statements, customer service letters, proposals or complex requests to management, you will gain the insight and techniques you need to distinguish your writing.
Photo of Ken O’Quinn
Featured Presenter:
Ken O’Quinn; In-Person


July 29-30 Wed.–Thu.

July 29–30, 2015 | Course | San Francisco, Calif.

Category: Writing

Bring your messages to life with advanced storytelling techniques from Ann Wylie. For this dynamic writing workshop, bring your laptop and a story to work on, then leave with a totally rewritten piece.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


Aug. 6 Thu.

Craft Messages that Get Read & Remembered
Aug. 6, 2015 | Webinar, On-Demand Available Aug. 13

Categories: Techniques & Tactics, Writing

Learn how to write easy-to-read messages that get more people to read your piece, read more of it, read it faster, understand it better and remember it longer.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online


Sept. 17 Thu.

Writing and Speaking With Words That Resonate
Sept. 17, 2015 | Course | Chicago, Ill.

Categories: Crisis & Reputation, Writing

Many media interviews and spokespeople are ineffective due to one reason — their key messages fail to resonate with audiences. Come ready to write and speak as you are introduced to new methods of writing and delivering key messages.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person


Oct. 27-28 Tue.–Wed.

Oct. 27–28, 2015 | Course | Arlington, Va.

Category: Writing

The secret to reaching readers is to position your messages in your audience’s best interests. In this session, you’ll learn a four-step process for making your messaging more relevant, valuable and rewarding to your audience.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

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