Your Public Relations and Communications Community

Branding: Public Relations Training

Connect Relevance to Growth and Performance
On-Demand Webinar
Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Photo of Andrea Coville
Featured Presenter:
On-Demand Webinar
Build brands with public relations insights and strategies. Create a significant brand experience that will deepen emotion and drive engagement.
Photo of Grace Leong, APR
Featured Presenter:
Independent Practitioners Alliance
How Content Marketing Is Changing PR Storytelling
On-Demand Section Webinar
Companies are opting to hire in-house social media experts for brand development and evangelism. This puts PR pros in a unique position to lead the way in message and story development. In this session, you’ll receive insights and tips to help you expand and transform your storytelling into content marketing.
Featured Presenter:
Gina Milani
Public Affairs and Government Section
Best Practices for Communicators
On-Demand Section Webinar
Environmental performance has become a strategic business imperative for businesses of all types. In this session, you’ll gain best practices to help you avoid greenwashing, while at the same time, bolstering your organizations’ environmental credentials.
New Professionals Section
How Polarizing Scotch Brand, Laphroaig, Built a Social-Centric Global Campaign
On-Demand Section Webinar
Laphroaig’s “Opinions Welcome” is a perfect example of a global social campaign that started digitally, from ideation to execution, then branched out using the consumer as the brand megaphone. Discover which components to consider and why in developing a social global campaign.
Photo of Matt Day
Featured Presenter:


Flip through a booklet on UGA’s Online Continuing Education Course:

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.