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Branding: Public Relations Training


May 11 Wed.

Entertainment & Sports Section
New Professionals Section
May 11, 2016 | Interactive Discussion

Categories: Branding, Emerging Trends, Social Media, Techniques & Tactics

With social media, digital content and viral storytelling becoming essential components for driving successful PR strategies and producing results for today’s top brands, in our one hour conversation with Michael Ehrlich of adidas Public Relations, he will share with us how they distinguish themselves from the rest of the competition with their approaches.
Photo of Michael Ehrlich
Featured Presenter:
Michael Ehrlich;


June 22 Wed.

Secrets of Creating, Fueling and Tapping Intense Audience Loyalty and Belonging
June 22, 2016 | Course | New York, N.Y.

Categories: Branding, Communication Strategy

Engagement is on the lips of every public relations professional, but what’s the next frontier? Creating and fueling intense loyalty and belonging among employees, influencers, media and customers. This high-energy, information-packed, and practical seminar will help attendees from organizations large and small discover, understand and capitalize on the next evolution, moving beyond today’s simple engagement approaches to gain a jump on competitors, retain and recruit talent, win applause from executives, build online social communities and drive sales.
Photo of Mike McDougall, APR, Fellow PRSA
Featured Presenter:
Mike McDougall, APR, Fellow PRSA; In-Person


Aug. 26 Fri.

Presented by PRSA and Ragan Communications
Aug. 26, 2016 | Course | Chicago, Ill.

Categories: Branding, Social Media

In this workshop, Mark Ragan and Jim Ylisela will help you identify your “brand” voice and transform your organization into a media outlet. You’ll learn how to build a new editorial structure to get stories out, and use social media to boost your web traffic. PRSA members save $200 off the standard rate!
In-Person


On-Demand Webinar

Connect Relevance to Growth and Performance
On-Demand Webinar

Categories: Branding, Executive Level, Communication Strategy

Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Photo of Andrea Coville
Featured Presenter:
Andrea Coville; On-Demand


On-Demand Webinar

On-Demand Webinar

Category: Branding

Build brands with public relations insights and strategies. Create a significant brand experience that will deepen emotion and drive engagement.
Photo of Grace Leong, APR
Featured Presenter:
Grace Leong, APR; On-Demand


On-Demand Webinar

Travel & Tourism Section
2015 Trends You May Have Missed and 2016 Trends on the Horizon
On-Demand Section Webinar

Category: Branding

Due to the extreme interest in the trends panel at conference, we have worked to offer this to the entire membership. Get up to speed on the 2015 travel trends, as well as help give you a head start on the biggest fads for 2016 and beyond.
Keith Nowak; Mark Jenkins; Jon Eichelberger; On-Demand

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