Branding: Public Relations Training
Transforming Audience Engagement With Real-Time PR
Dec. 8, 2015
| New York, N.Y.
Branding, Communication Strategy, Techniques & Tactics
As people interact with global events as they’re still unfolding, smart brands are reshaping expectations of audience engagement through real-time PR. This high-energy, information-packed seminar will help attendees from organizations large and small discover, understand and plan for the real-time PR revolution, then put tools in their hands to gain a jump on competitors, win applause from executives and drive sales, excitement and loyalty from customers.
Mike McDougall, APR, Fellow PRSA;
Best Practices for Using Visual Storytelling Tactics in Your News Releases
March 22, 2016
| Chicago, Ill.
Branding, Media Relations, Techniques & Tactics
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Malayna Evans Williams, Ph.D.;
Connect Relevance to Growth and Performance
Branding, Executive Level, Communication Strategy
Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Build brands with public relations insights and strategies. Create a significant brand experience that will deepen emotion and drive engagement.
Grace Leong, APR;
Keith Nowak; Mark Jenkins; Jon Eichelberger;
Travel & Tourism Section
2015 Trends You May Have Missed and 2016 Trends on the Horizon
On-Demand Section Webinar
Due to the extreme interest in the trends panel at conference, we have worked to offer this to the entire membership. Get up to speed on the 2015 travel trends, as well as help give you a head start on the biggest fads for 2016 and beyond.
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