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Branding: Public Relations Training


Sept. 25 Fri.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
Sept. 25, 2015 | Course | New York, N.Y.

Categories: Branding, Media Relations, Techniques & Tactics

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Photo of Malayna Evans Williams, Ph.D.
Featured Presenter:
Malayna Evans Williams, Ph.D.; In-Person


On-Demand Webinar

Connect Relevance to Growth and Performance
On-Demand Webinar

Categories: Branding, Executive Level, Communication Strategy

Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Photo of Andrea Coville
Featured Presenter:
Andrea Coville; On-Demand


On-Demand Webinar

On-Demand Webinar

Category: Branding

Build brands with public relations insights and strategies. Create a significant brand experience that will deepen emotion and drive engagement.
Photo of Grace Leong, APR
Featured Presenter:
Grace Leong, APR; On-Demand


On-Demand Webinar

Independent Practitioners Alliance
How Content Marketing Is Changing PR Storytelling
On-Demand Section Webinar

Category: Branding

Companies are opting to hire in-house social media experts for brand development and evangelism. This puts PR pros in a unique position to lead the way in message and story development. In this session, you’ll receive insights and tips to help you expand and transform your storytelling into content marketing.
Featured Presenter:
Gina Milani
Gina Milani; On-Demand


On-Demand Webinar

Public Affairs and Government Section
Best Practices for Communicators
On-Demand Section Webinar

Category: Branding

Environmental performance has become a strategic business imperative for businesses of all types. In this session, you’ll gain best practices to help you avoid greenwashing, while at the same time, bolstering your organizations’ environmental credentials.
Judith Webb, APR; Kara A. Allison, APR; On-Demand


On-Demand Webinar

New Professionals Section
How Polarizing Scotch Brand, Laphroaig, Built a Social-Centric Global Campaign
On-Demand Section Webinar

Category: Branding

Laphroaig’s “Opinions Welcome” is a perfect example of a global social campaign that started digitally, from ideation to execution, then branched out using the consumer as the brand megaphone. Discover which components to consider and why in developing a social global campaign.
Photo of Matt Day
Featured Presenter:
Matt Day; On-Demand


On-Demand Webinar

Travel & Tourism Section
2015 Trends You May Have Missed and 2016 Trends on the Horizon
On-Demand Section Webinar

Category: Branding

Due to the extreme interest in the trends panel at conference, we have worked to offer this to the entire membership. Get up to speed on the 2015 travel trends, as well as help give you a head start on the biggest fads for 2016 and beyond.
Keith Nowak; Mark Jenkins; Jon Eichelberger; On-Demand

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