Branding: Public Relations Training
Presented by PRSA and Ragan Communications
Aug. 26, 2016
| Chicago, Ill.
Branding, Social Media
In this workshop, Mark Ragan and Jim Ylisela will help you identify your “brand” voice and transform your organization into a media outlet. You’ll learn how to build a new editorial structure to get stories out, and use social media to boost your web traffic. PRSA members save $200 off the standard rate!
Best Practices for Using Visual Storytelling Tactics in Your News Releases
Nov. 17, 2016
| Chicago, Ill.
Branding, Media Relations, Techniques & Tactics
Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Malayna Evans, Ph.D.;
Connect Relevance to Growth and Performance
Branding, Executive Level, Communication Strategy
Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Build brands with public relations insights and strategies. Create a significant brand experience that will deepen emotion and drive engagement.
Grace Leong, APR;
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