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Executive Level: Public Relations Training

PRSA Executive-Level Training positions communications leaders to make the most of the evolving opportunities currently driving business growth.


May 7-8 Thu.–Fri.

How to Think and Advise Management Strategically During Tough Situations and Crises
May 7–8, 2015 | Course | Dallas, Texas

Categories: Crisis & Reputation, Executive Level

When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
James E. Lukaszewski, ABC, APR, Fellow PRSA; In-Person


June 2 Tue.

Creating a Real Change Management Plan in Real Time
June 2, 2015 | Webinar, On-Demand Available June 9

Categories: Executive Level, Leadership & Management

Find the most successful principles and practices for communicators who are tasked with advancing organizational change. Gain practical models and tools for change management that you can apply immediately to your own organization.
Gary Grates; Anthony D'Angelo, APR, Fellow PRSA; Live Online


June 18-19 Thu.–Fri.

Planning Campaigns Across Multiple Platforms to Achieve Synergy and Success
June 18–19, 2015 | Course | New York, N.Y.

Categories: Communication Strategy, Executive Level

Evolving trends in marketing, media and advertising have created a need for communication campaigns that are synchronized across multiple platforms. Learn how to create an actionable Integrated Marketing Communications (IMC) strategy and how to implement that strategy for the strongest results possible.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; In-Person


On-Demand Webinar

Connect Relevance to Growth and Performance
On-Demand Webinar

Categories: Branding, Executive Level, Communication Strategy

Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Photo of Andrea Coville
Featured Presenter:
Andrea Coville; On-Demand


On-Demand Webinar

A Guide to Handling Difficult Conversations
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Most of us rank unpleasant workplace discussion or confrontation a few rungs below shark attack on the universal ladder of enjoyment. The good news is that there are basic strategies that can help make confrontations, verbal skirmishes and angry exchanges far more manageable.
Photo of Alan S. Cohen, MBA
Featured Presenter:
Alan S. Cohen, MBA; On-Demand


On-Demand Webinar

Learn the Traps and How to Avoid Them
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls. Implement tools to ensure you and your client are approaching business challenges effectively.
Photo of Kate Bushnell
Featured Presenter:
Kate Bushnell; On-Demand


On-Demand Webinar

Motivate, Inspire and Align Who You Lead
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Gain a better grasp on how to shape strategic messages that can align with those plagued by uncertainty and learn how emotional communication and a leader’s storytelling ability may be an organization’s most powerful tool for change.
Photo of James Endicott
Featured Presenter:
James Endicott; On-Demand


On-Demand Webinar

Using Life Experiences to Advance Your Career
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Continue to explore the new reality of building today’s career path with Fred Cook, CEO of GolinHarris. Get insights on turning the experiences you have both at work and in your personal life into career-building steps.
Photo of Fred Cook
Featured Presenter:
Fred Cook; On-Demand


On-Demand Webinar

How to Win Hearts, Minds and Wallets With an Integrated Marketing Approach
On-Demand Webinar

Categories: Executive Level, Social Media

The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers. Learn about the foundation of an integrated marketing and PR strategy.
Photo of Lee Odden
Featured Presenter:
Lee Odden; On-Demand


On-Demand Webinar

Develop a Framework for Delivering Recommendations
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Executives are a tough audience and can quickly throw you or your conversation off track. Hear insights into the executive perspective, expectations in an executive conversation, development of compelling message and conversational frameworks, as well as how to avoid common mistakes.
Photo of Sally L. Williamson
Featured Presenter:
Sally L. Williamson; On-Demand


On-Demand Webinar

Inspiring Your Staff and Supporters to Love Your Brand
On-Demand Webinar

Categories: Communication Strategy, Executive Level

“The Passion Conversation” is about how to get people to fall passionately and madly in love with your organization or cause. Learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business
Photo of Geno Church
Featured Presenter:
Geno Church; On-Demand


On-Demand Webinar

Understanding the Basics
On-Demand Webinar

Categories: Communication Strategy, Executive Level

Integrated Marketing Communications (IMC) is an often-misunderstood practice within the marketing, media and advertising industries. IMC is a simple concept that ensures that all marketing tools are carefully integrated so that they work together for stronger results — and public relations professionals are usually at the apex of it all.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; On-Demand


On-Demand Webinar

Your Response is the Difference Between Success and Failure
On-Demand Webinar

Categories: Executive Level, Media Relations

Responding to tough questions from media and stakeholders when public trust is at stake requires special skill. Former investigative reporter Jeff Ansell has created a unique process to equip senior executives and spokespeople with the confidence and ability to successfully manage all manner of media encounters.
Featured Presenter:
Jeff Ansell; On-Demand


On-Demand Webinar

Deliver News and Create Positive Publicity
On-Demand Webinar

Categories: Executive Level, Social Media

With mobile gaining more market share over the past few years, it's more important than ever for public relations professionals to think about how to best reach audiences in the most efficient way. Learn about mobile strategies and best practices to add value.
Photo of Lisa Buyer
Featured Presenter:
Lisa Buyer; On-Demand

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