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Executive Level: Public Relations Training

PRSA Executive-Level Training positions communications leaders to make the most of the evolving opportunities currently driving business growth.

Understanding the Basics
Aug. 5, 2014 | Webinar, On-Demand Available Aug. 12
Integrated Marketing Communications (IMC) is an often-misunderstood practice within the marketing, media and advertising industries. IMC is a simple concept that ensures that all marketing tools are carefully integrated so that they work together for stronger results — and public relations professionals are usually at the apex of it all.
Photo of Bonnie Harris
Featured Presenter:
Your Response is the Difference Between Success and Failure
Aug. 12, 2014 | Webinar, On-Demand Available Aug. 19
Responding to tough questions from media and stakeholders when public trust is at stake requires special skill. Former investigative reporter Jeff Ansell has created a unique process to equip senior executives and spokespeople with the confidence and ability to successfully manage all manner of media encounters.
Featured Presenter:
Deliver News and Create Positive Publicity
Aug. 26, 2014 | Webinar, On-Demand Available Sept. 2
With mobile gaining more market share over the past few years, it's more important than ever for public relations professionals to think about how to best reach audiences in the most efficient way. Learn about mobile strategies and best practices to add value.
Featured Presenter:
Planning Campaigns Across Multiple Platforms to Achieve Synergy and Success
Sept. 11–12, 2014 | Course | New York, N.Y.
Evolving trends in marketing, media and advertising have created a need for communication campaigns that are synchronized across multiple platforms. Learn how to create an actionable Integrated Marketing Communications (IMC) strategy and how to implement that strategy for the strongest results possible.
Photo of Bonnie Harris
Featured Presenter:
How to Think and Advise Management Strategically During Tough Situations and Crises
Sept. 18–19, 2014 | Course | Boston, Mass.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
How to Think and Advise Management Strategically During Tough Situations and Crises
Dec. 11–12, 2014 | Course | New York, N.Y.
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
PRSA Global Affairs Committee
Successful Communication Strategies in the Land of Everything in the “Year of the Dragon”
On-Demand Section Webinar
Gain insights into how your company can benefit from a strong public relations presence in China during the “Year of the Dragon” and beyond.
On-Demand Webinar
Explore the fundamentals of strategic thinking, from mission, values and vision to the basic elements of strategy.
Photo of Paul Argenti
Featured Presenter:
On-Demand Webinar
Develop the connection between strategy development and execution using strategic communication.
Photo of Paul Argenti
Featured Presenter:
A Guide to Handling Difficult Conversations
On-Demand Webinar
Most of us rank unpleasant workplace discussion or confrontation a few rungs below shark attack on the universal ladder of enjoyment. The good news is that there are basic strategies that can help make confrontations, verbal skirmishes and angry exchanges far more manageable.
Photo of Alan S. Cohen, MBA
Featured Presenter:
Rethinking the Journey to Public Relations Leadership (Part 1 of 3)
On-Demand Webinar
Signs are everywhere that the world may be evolving more quickly than PR is able to lead — or even respond. The gap between what organizations need from PR pros and what is available is widening. Hear insights on how to reinvigorate your role, career and leadership methods in order to close the gap.
Learn the Traps and How to Avoid Them
On-Demand Webinar
Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls. Implement tools to ensure you and your client are approaching business challenges effectively.
Photo of Kate Bushnell
Featured Presenter:
Rethinking the Journey to Public Relations Leadership (Part 2 of 3)
On-Demand Webinar
Hear about the unique mindsets that trusted professionals hold and how they can be the missing link in jumpstarting one’s own journey toward obtaining a leadership position.
Counselors Academy
15 Keys to a World Class Agency Culture
On-Demand Section Webinar
This program covers learnings from the Green Goldfish Project, a quest to find 1,001 examples of unexpected bonuses for employees and how to use them to make employees happy. Learn why the ingredients of a “Green Goldfish” create a stable environment, build high-functioning teams and empower employees to do great things.
Photo of Stan Phelps
Featured Presenter:
Getting to the Table Earlier and With More Personal Power
On-Demand Webinar
Learn practices that will get you invited into the decision-making process before all the decisions have been made by the high-priced lawyers and outside consultants.
Part 1: Improvise
On-Demand Webinar
Gain unconventional advice from Fred Cook, CEO of GolinHarris, who will share the street smarts he gained from a lifetime of uncommon experiences that include time spent as an Italian leather salesman, rock-and-roll executive, cross-country tour guide and doorman at a four-star hotel.
Photo of Fred Cook
Featured Presenter:
Creating a Real Change Management Plan in Real Time
On-Demand Webinar
Hear about the most successful principles and practices for communicators tasked with advancing organizational change. Gain knowledge about practical models and tools for change management that you can bring home and apply to your own organization.
Using Smart Data to Communicate
On-Demand Webinar
With powerful monitoring and social media intelligence tools, pulling and analyzing large sets of data, i.e. “big data,” is seen as the future of public relations. Explore how to use big data to enhance the results of your communications programs.
Motivate, Inspire and Align Who You Lead
On-Demand Webinar
Gain a better grasp on how to shape strategic messages that can align with those plagued by uncertainty and learn how emotional communication and a leader’s storytelling ability may be an organization’s most powerful tool for change.
Photo of James Endicott
Featured Presenter:
Part 2: Using Life Experiences to Advance Your Career
On-Demand Webinar
Continue to explore the new reality of building today’s career path with Fred Cook, CEO of GolinHarris. Get insights on turning the experiences you have both at work and in your personal life into career-building steps.
Photo of Fred Cook
Featured Presenter:
How to Win Hearts, Minds and Wallets With an Integrated Marketing Approach
On-Demand Webinar
The changing digital media landscape combined with more sophisticated consumer behaviors means brands are competing for time and attention with other companies, as well as their customers. Learn about the foundation of an integrated marketing and PR strategy.
Photo of Lee Odden
Featured Presenter:
A Path to Redemption for Public Speakers
On-Demand Webinar
Solid presentation skills can help PR pros win new business, gain approval for projects and budgets, rally teams, motivate employees and better position themselves as industry and community leaders. Gain practical techniques to overcome the deadliest of presentation sins.
Photo of Rob Biesenbach
Featured Presenter:
Develop a Framework for Delivering Recommendations
On-Demand Webinar
Executives are a tough audience and can quickly throw you or your conversation off track. Hear insights into the executive perspective, expectations in an executive conversation, development of compelling message and conversational frameworks, as well as how to avoid common mistakes.
Photo of Sally L. Williamson
Featured Presenter:
Inspiring Your Staff and Supporters to Love Your Brand
On-Demand Webinar
“The Passion Conversation” is about how to get people to fall passionately and madly in love with your organization or cause. Learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business
Photo of Geno Church
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Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.