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Executive Level: Public Relations Training

PRSA Executive-Level Training positions communications leaders to make the most of the evolving opportunities currently driving business growth.


Oct. 1-2 Thu.–Fri.

How to Think and Advise Management Strategically During Tough Situations and Crises
Oct. 1–2, 2015 | Course | New York, N.Y.

Categories: Crisis & Reputation, Executive Level

When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
James E. Lukaszewski, ABC, APR, Fellow PRSA, BEPS Member Emeritus; In-Person


On-Demand Webinar

Connect Relevance to Growth and Performance
On-Demand Webinar

Categories: Branding, Executive Level, Communication Strategy

Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Photo of Andrea Coville
Featured Presenter:
Andrea Coville; On-Demand


On-Demand Webinar

A Guide to Handling Difficult Conversations
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Most of us rank unpleasant workplace discussion or confrontation a few rungs below shark attack on the universal ladder of enjoyment. The good news is that there are basic strategies that can help make confrontations, verbal skirmishes and angry exchanges far more manageable.
Photo of Alan S. Cohen, MBA
Featured Presenter:
Alan S. Cohen, MBA; On-Demand


On-Demand Webinar

Learn the Traps and How to Avoid Them
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls. Implement tools to ensure you and your client are approaching business challenges effectively.
Photo of Kate Bushnell
Featured Presenter:
Kate Bushnell; On-Demand


On-Demand Webinar

Develop a Framework for Delivering Recommendations
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Executives are a tough audience and can quickly throw you or your conversation off track. Hear insights into the executive perspective, expectations in an executive conversation, development of compelling message and conversational frameworks, as well as how to avoid common mistakes.
Photo of Sally L. Williamson
Featured Presenter:
Sally L. Williamson; On-Demand


On-Demand Webinar

Understanding the Basics
On-Demand Webinar

Categories: Communication Strategy, Executive Level

Integrated Marketing Communications (IMC) is an often-misunderstood practice within the marketing, media and advertising industries. IMC is a simple concept that ensures that all marketing tools are carefully integrated so that they work together for stronger results — and public relations professionals are usually at the apex of it all.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; On-Demand


On-Demand Webinar

Your Response is the Difference Between Success and Failure
On-Demand Webinar

Categories: Executive Level, Media Relations

Responding to tough questions from media and stakeholders when public trust is at stake requires special skill. Former investigative reporter Jeff Ansell has created a unique process to equip senior executives and spokespeople with the confidence and ability to successfully manage all manner of media encounters.
Featured Presenter:
Jeff Ansell; On-Demand


On-Demand Webinar

Deliver News and Create Positive Publicity
On-Demand Webinar

Categories: Executive Level, Social Media

With mobile gaining more market share over the past few years, it's more important than ever for public relations professionals to think about how to best reach audiences in the most efficient way. Learn about mobile strategies and best practices to add value.
Photo of Lisa Buyer
Featured Presenter:
Lisa Buyer; On-Demand


On-Demand Webinar

Creating a Real Change Management Plan in Real Time
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Find the most successful principles and practices for communicators who are tasked with advancing organizational change. Gain practical models and tools for change management that you can apply immediately to your own organization.
Gary Grates; Anthony D'Angelo, APR, Fellow PRSA; On-Demand

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