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April 2014 Public Relations Training

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April 2

Engaging customers, employees and the media in the digital world
April 2–4, 2014 | Conference | Lake Buena Vista, Fla.
Social Media
Held at Disney World in Florida, the 2nd Annual Social Media for PR and Corporate Communications Conference at Disney World will send you away with the latest best practices in social media.

PRSA members receive a $250 discount off the regular registration price.

April 3

Health Academy
Communication Insights From Public Health Responses
On-Demand Section Webinar
Crisis & Reputation
Disease outbreaks and health issues have the potential to get significant news media and public attention. Hear lessons learned in preparing for and responding to crises, with an emphasis on public health examples.

April 9

April 9–11, 2014 | Conference | Charlotte, N.C.
From tactical to strategic and basic to advanced, the Southeast District Conference will cover effective content strategies, new rules of media relations, corporate storytelling, social media, crisis communications and more. Keynote speakers include crisis management expert David Marriott, who will discuss the Amanda Knox case; Brains on Fire’s Robbin Phillips on the importance of word-of-mouth marketing; NASCAR Integrated Marketing Communications Managing Director David Higdon; and Dr. Joe Trahan, who will cover media training do’s and don’ts.
Disruptive Innovation and Strategic Counsel: Keeping Your Institution (and You) Relevant
April 9–11, 2014 | Conference | Washington, D.C.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university.
April 9–11, 2014 | Conference | New York, N.Y.
Media Relations
The PR & Media Relations Best Practices Summit features the hottest issues facing the industry. From rebranding campaigns to social media to traditional pitching — this summit covers everything that’s important to your career right now!

PRSA members receive a $250 discount off the regular registration price.

April 10

The ROI on the APR
On-Demand Webinar
Accreditation Preparation & Maintenance
This fast-paced webinar delivers insights from successful practitioners who give concrete examples of how the APR took their career to the next level, and how it continues to deliver value.
Photo of Michele Hujber, APR
Featured Presenter:
Public Affairs and Government Section
Hosted by the Public Affairs and Government (PAG) Section
April 10, 2014 | Interactive Discussion
Crisis & Reputation
Leadership & Management
Techniques & Tactics
Pack a lunch and dial in to learn the latest innovations in how the Joint Information Center (JIC) works in different high-profile situations, with host Lauri-Ellen Smith, APR.
Photo of Lauri-Ellen Smith, APR
Featured Presenter:

April 11

Working Smarter in the Ever-Changing Communications Landscape
April 11, 2014 | Course | New York, N.Y.
Communication Strategy
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:

April 14

Counselors Academy
A Counselors Academy Teleconference
April 14, 2014 | Interactive Discussion
Emerging Trends
Penn State public relations professor Marcia DiStaso, Ph.D., and John Paluszek, APR, Fellow PRSA, will share an inside view of PRSA’s Learning to Teach initiative and discuss the need for greater practitioner involvement in public relations education.

April 15

How to Write Blog Postings, Tweets and Other Status Updates
On-Demand Webinar
Social Media
Techniques & Tactics
How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.
Photo of Ann Wylie
Featured Presenter:

April 22

Employee Communications Section
April 22, 2014 | Interactive Discussion
Emerging Trends
Leadership & Management
Social Media
In this discussion, discover how SAS, a global technology company with more than 14,000 employees, is modernizing and transforming the way it works using social technologies and a thriving enterprise-wide social networking (ESN) platform.
Motivate, Inspire and Align Who You Lead
April 22, 2014 | Webinar, On-Demand Available April 29
Leadership & Management
Gain a better grasp on how to shape strategic messages that can align with those plagued by uncertainty and learn how emotional communication and a leader’s storytelling ability may be an organization’s most powerful tool for change.
Photo of James Endicott
Featured Presenter:

April 24

The PRSA Jobcenter Is Your Guide to Success
April 24, 2014 | Webinar, On-Demand Available May 1
Techniques & Tactics
The PRSA Jobcenter is a one-stop resource for career information and advice. Take a tour of the PRSA Jobcenter and learn how to position yourself, present your skills and experience, communicate your strengths and distinguish yourself from other candidates.
Photo of Richard Spector
Featured Presenter:
Technology Section
Skullduggery to Sock Puppets: PR Response to Fictitious Online Profiles
April 24, 2014 | Interactive Discussion
Crisis & Reputation
Social Media
Fake social media accounts not only violate ethical principles — they are a serious breach of professional and public trust. How can public relations professionals — and employers — best address ethical issues?
Photo of Rand LaVonn, APR
Featured Presenter:

April 29

Part 2: Using Life Experiences to Advance Your Career
April 29, 2014 | Webinar, On-Demand Available May 6
Leadership & Management
Continue to explore the new reality of building today’s career path with Fred Cook, CEO of GolinHarris. Get insights on turning the experiences you have both at work and in your personal life into career-building steps.
Photo of Fred Cook
Featured Presenter:

April 30

April 30– May 3, 2014 | Course | New York, N.Y.
Accreditation Preparation & Maintenance
Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.


Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.