February 2015 Public Relations Training
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40+ Ways to Use Twitter to Get Positive Publicity and Visibility, and Enhance Media Relations
Twitter’s real-time nature makes it one of the leading communication channels for breaking news and making news. In this webinar, you will learn how to maximize Twitter to generate positive publicity, as well as attract media, brand advocates and influential followers. You’ll also dive into:
A Comprehensive, Behavioral and Measurable Strategic Planning Approach
Feb. 5, 2015
| New York, N.Y.
Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.
Learn the Discipline and Tools for Effective Message Development
Find the formula for creating compelling headlines, as well as explore a three-step process for developing stickier messages, memorable speeches, quotes and sound bites.
The Need to Balance Between Targeting and Turnoff
Big Data and the Internet of Things (IoT) provide unprecedented opportunities for targeting. Hear unique experiences and perspectives on what implications of the digital data paradigm mean for professional communicators.
Feb. 11–12, 2015
| Santa Fe, N.M.
Get clicked, read, shared and liked with Web pages, blog posts and social media messages that reach readers online. Ann Wylie and Shel Holtz will fill your toolbox with hard-to-find but easy-to-implement writing techniques.
Increase Engagement While Weaving in a Strategic Perspective
Pinterest drives more readers to content than YouTube, Google+, LinkedIn and Reddit combined, but with specific user demographics, content and format, it's not right for every brand — yet. In this webinar, you’ll go on an exploration of LinkedIn.
Kate Snyder, APR
Feb. 18–20, 2015
| Lake Buena Vista, Fla.
Held on the magical, inspiring grounds of Disney World, this event features practical tips and best practices to help you engage customers, employees and the media in the digital world. Join peers from leading organizations like Disney, NASA, Ford Motor Company, NewYork-Presbyterian, Coca-Cola Company and NASCAR.
New Secrets That Work Now and in the Future
Feb. 24, 2015
| Webinar, On-Demand Available March 3
Journalists and bloggers are famously overworked, and more wary than ever of PR pitches. Explore the various pitching "personas" of journalists and bloggers, and which techniques work with which personalities. In this webinar, you’ll receive dozens of practical tips that will immediately boost your media and blog coverage.
Getting Birds of a Feather to Flock Together
Feb. 26, 2015
| Webinar, On-Demand Available March 5
In this new media world, narrowing the gap between product and consumer, and service and user, is done through smart storytelling that motivates the audience to share the story further. In this session, you’ll explore the key principles of "social PR" and learn how to integrate them into your work.