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Public Relations Training Events This Month

« January 2016    March 2016 »

On-Demand Webinar

Public Relations at the Speed of Light
On-Demand Webinar

Category: Crisis & Reputation

The pressure to produce is enormous, and breaking a story that later trends is a major coup. Every organization’s communications plan needs to include a crisis component aimed squarely at “accidental trending.” In this webinar, you’ll learn how to regain control of your own message.
Photo of Katherine R. Hutt, APR, Fellow PRSA
Featured Presenter:
Katherine R. Hutt, APR, Fellow PRSA
Katherine R. Hutt, APR, Fellow PRSA; On-Demand

On-Demand Webinar

Best Practices for Submitting Your Silver Anvil Entry
On-Demand Webinar

Category: Techniques & Tactics

Each year, PRSA Silver Anvil Awards judges note that just a few improvements to entries can make a big difference in helping submissions stand out from the competition. Get inside advice and gain practical tips on how to submit the best entry.
Kelly Womer, ABC, APR, Fellow PRSA; Mike Flanagan; On-Demand

On-Demand Webinar

Techniques You Can Apply Now to Learn More About Your Target Audience Behavior and Drive Better Campaign Results
On-Demand Webinar

Category: Communication Strategy

Knowing about behavior can help you make better decisions about the best channels and tactics to overcome bias, increase engagement and promote virality, and start you on a path to boost your results tremendously through the use of IMC.
Photo of Bonnie Harris
Featured Presenter:
Bonnie Harris; On-Demand

Feb. 4 Thu.

Entertainment & Sports Section
New Professionals Section
Feb. 4, 2016 | Interactive Discussion

Category: Techniques & Tactics

What does it take to manage and run SXsports, a three-day sports-focused track of the internationally-acclaimed SXSW Interactive & Film in Austin, Texas? Rebecca Feferman and host Chris Yandle discuss Rebecca’s role with SXsports, the role PR plays in her day-to-day position, and how she started the sports-track three years ago.
Photo of Rebecca Feferman
Featured Presenter:
Rebecca Feferman;

Feb. 8-9 Mon.–Tue.

Key Concepts and Techniques of Effective Public Relations
Feb. 8–9, 2016 | Course | Arlington, Va.

Category: Communication Strategy

Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
Robin Schell, APR, Fellow PRSA; In-Person

On-Demand Webinar

How Scent, Taste and Touch Will Redefine Immersive PR
Feb. 9, 2016 | Webinar, On-Demand Available Feb. 16

Category: Techniques & Tactics

A handful of savvy organizations are incorporating unique scent, taste and touch elements into their PR plans to create multi-sensory magic. In this webinar, you’ll explore the intriguing and largely untapped world of sensory triggers that go well beyond typical sight and sound.
Photo of Mike McDougall, APR, Fellow PRSA
Featured Presenter:
Mike McDougall, APR, Fellow PRSA; On-Demand

On-Demand Webinar

Delivering Your Story From Narrative and Design to Measurement
Feb. 11, 2016 | Webinar, On-Demand Available Feb. 18

Category: Techniques & Tactics

Today, storytelling requires a combination of creative writing and powerful visual imagery. In this webinar, you’ll learn how to embrace the new rules of communication when it comes to telling visual stories and solving problems through creative thinking and design.
Jason J. Sprenger, APR; Deirdre Breakenridge; Heather Whaling; On-Demand

Feb. 16 Tue.

Association/Nonprofit Section
Feb. 16, 2016 | Interactive Discussion

Category: Social Media

Social media is everywhere, and most of us are using it, but why? Nonprofits, schools, libraries and other community organizations can do more than just use social media. They can build a community that supports their mission, all on a budget. Kate Snyder, APR, shares her presentation straight from PRSA's International Conference in Atlanta, including hands-on tips of what's worked for clients and best practices from nonprofit organizations around the nation.
Photo of Kate Snyder, APR
Featured Presenter:
Kate Snyder, APR
Kate Snyder, APR;

Feb. 17 Wed.

Make Every Piece You Write Easier to Read and Understand
Feb. 17, 2016 | Webinar, On-Demand Available Feb. 24 through March 9

Category: Techniques & Tactics

Academics have tested and quantified what makes copy easy to read. Unfortunately, that research virtually never makes it out of the ivory tower and into the hands of writers who could actually apply it. But you’ll leave this session with “the numbers” you need to measurably improve your copy’s readability.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online

Feb. 18 Thu.

The Drivers of Trust Around the Globe
Feb. 18, 2016 | Webinar, On-Demand Available Feb. 25

Category: Communication Strategy

This webinar will take a long look at the constant drivers of trust across time and place, as well as the implications for measuring trust within your publics and for developing campaigns aimed at reinforcing or building trust.
Bryan H. Reber, Ph.D.; Michael Cacciatore, Ph.D.; Tonia Ries; Live Online

Feb. 23-24 Tue.–Wed.

Presented by PRSA and Wylie Communications
Feb. 23–24, 2016 | Course | Phoenix, Ariz.

Categories: Techniques & Tactics, Writing

This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points faster, enjoy your information more and remember it longer.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

Feb. 24 Wed.

Independent Practitioners Alliance
Feb. 24, 2016 | Interactive Discussion

Category: Leadership & Management

Our featured PR practitioners will delve into their experiences as teachers. From getting started and the credentials required, to the fees and other rewards and benefits you can expect, our presenters will share their insights into the mechanics and rewards of teaching PR.
Photo of Andrew J. McGowan
Featured Presenter:
Andrew J. McGowan
Andrew J. McGowan; Maria P. Russell, APR, Fellow PRSA;

Feb. 25 Thu.

Corporate Communications Section
Feb. 25, 2016 | Interactive Discussion

Category: Techniques & Tactics

A well designed and implemented Corporate Social Responsibility program is among the key components of successful corporations. When companies build on the spirt of CSR to create shared value with the communities they work in, everybody wins. Steve Cox, VP of Public Relations-Sodexo, will share an overview of Sodexo’s award-winning CSR communications activities, its challenges and opportunities. Participants will then ask questions and share their own ideas and approaches for a robust learning experience.
Photo of Steve Cox
Featured Presenter:
Steve Cox;

Feb. 25-26 Thu.–Fri.

Presented by PRSA and Ragan Communications
Feb. 25–26, 2016 | Conference | Washington, D.C.
Attend this conference and go back to work a better visual storyteller. Discover new techniques to find, develop, or re-purpose visuals on several digital platforms to generate communications that excite and inspire customers and employees, raise brand awareness and get media attention.

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