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April 2015 Public Relations Training

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On-Demand Webinar

A Path to Redemption for Public Speakers
On-Demand Webinar

Category: Techniques & Tactics

Solid presentation skills can help PR pros win new business, gain approval for projects and budgets, rally teams, motivate employees and better position themselves as industry and community leaders. Gain practical techniques to overcome the deadliest of presentation sins.
Photo of Rob Biesenbach
Featured Presenter:
Rob Biesenbach; On-Demand


April 8-9 Wed.–Thu.

Key Concepts and Techniques of Effective Public Relations
April 8–9, 2015 | Course | San Francisco, Calif.

Category: Communication Strategy

Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
Robin Schell, APR, Fellow PRSA; In-Person


April 8-10 Wed.–Fri.

April 8–10, 2015 | Conference | New York, N.Y.

Category: Media Relations

Connect with the brightest PR and media relations pros on the hottest issues facing the industry, as well as groundbreaking best practices with the power to supercharge your results, maximize your job security and take your career to the next level.
In-Person


April 13 Mon.

Employee Communications Section
April 13, 2015 | Interactive Discussion

Category: Leadership & Management

Most of us would be the first to say that we don’t have all the answers. In fact, it’s doubtful we even claim to know the questions. But obstacles? We’ve got plenty. On April 13, we’re going to focus on those all-too-real, day-to-day issues that make us sigh, shake our heads, and wonder if we’ll ever figure out a way around them.
Featured Presenter:
Becky Graebe;


On-Demand Webinar

Learning Data-Driven PR
On-Demand Webinar

Category: Measurement & ROI

Google Analytics has been helping communicators carve out important data insights, create smarter communication and allow professionals to make better business decisions. This session offers you an opportunity to fully experience Google Analytics, from high-level strategy to easy functionality.
Deirdre Breakenridge; Adam Singer; On-Demand


April 15-17 Wed.–Fri.

April 15–17, 2015 | Conference | Washington, D.C.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university.
In-Person


April 16-19 Thu.–Sun.

April 16–19, 2015 | Course | Richmond, Va.

Category: Accreditation Preparation & Maintenance

Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.
Liz Smith, APR, MBA; Jason S. Kirsch, APR; Amy Beisel Hill, APR; In-Person


April 16 Thu.

Financial Communications Section
April 16, 2015 | Interactive Discussion

Category: Social Media

Need to infuse your social media strategy with new ideas? Need to unpack how other PR pros navigate the disclosure challenges within this medium? Then, grab your lunch and dial into our brownbag discussion! But please be prepared to take and share knowledge.
Photo of Joe Anthony
Featured Presenter:
Joe Anthony ; Patricia Baronowski-Schneider; Julia Shanahan; Blake Zitko;


April 21-22 Tue.–Wed.

April 21–22, 2015 | Course | Chicago, Ill.

Category: Writing

Learn to write copy that inspires action. In this persuasive writing workshop, Ann Wylie will share insight on how to think like a reader, go beyond the inverted pyramid and cut through the clutter.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person


On-Demand Webinar

From Blueprint to Publication
April 21, 2015 | Webinar, On-Demand Available April 28

Category: Accreditation Preparation & Maintenance

In this webinar, you will learn the key components of the process for the computer-based Examination for Accreditation in Public Relations (APR), as well as receive the blueprint for the Examination.
Bey-Ling Sha, Ph.D., APR; Kathleen M. Giery, APR; On-Demand


April 23-24 Thu.–Fri.

Approaches for Improved Integration
April 23–24, 2015 | Conference | New York, N.Y.

Category: Communication Strategy

The Strategic Collaboration Conference features actionable approaches to leveraging the strength of public relations, marketing, branding and advertising, while bridging internal silos to achieve more profound results.
In-Person


April 23-24 Thu.–Fri.

April 23–24, 2015 | Conference | Portland, Ore.
Become the go-to visual communicator for your organization with the latest visual storytelling techniques. This conference will walk you step by step through how to build and execute an irresistible social-visual communications plan.
In-Person


April 28 Tue.

Gaining and Maintaining Consent
April 28, 2015 | Webinar, On-Demand Available May 5

Category: Communication Strategy

Because community decision-making is always values-driven, you have to build trust and confidence by addressing concerns and core values while avoiding fatal strategies that minimize, trivialize, ignore or belittle those values.
James E. Lukaszewski, ABC, APR, Fellow PRSA; Live Online


April 29-30 Wed.–Thu.

Strategies and Tactics for Effective Social Media Communications
April 29–30, 2015 | Course | Las Vegas, Nev.

Categories: Social Media, Techniques & Tactics

Bring your laptop, join us at our Las Vegas digital training facility and raise your social media management skills to the next level. Top-rated emerging technologies instructor Eric Schwartzman shares the latest tip and tricks to help you update your digital communications skills and improve your social marketing engagement rates.
Photo of Eric Schwartzman
Featured Presenter:
Eric Schwartzman; In-Person


April 30 Thu.

Running Full-Steam Ahead with the Right Resume
April 30, 2015 | Course | New York, N.Y.

Category: Techniques & Tactics

This interactive workshop will help you take your resume from good to great. You’ll also learn which resume mistakes to avoid that could immediately take you out of the running.
Sandy Charet; Richard Spector; In-Person


April 30 Thu.

Sharing Your Story From The Ground Up
April 30, 2015 | Webinar, On-Demand Available May 7

Category: Techniques & Tactics

“Brand journalism” is the latest buzzword in a competitive marketplace that has been changed over the years by technology and social media. Today, it’s important to create and place your own stories to sell your brand. In the health care industry, it’s even more competitive, with health care reform and the emphasis to attract new consumers.
Diane Gage Lofgren, APR, Fellow PRSA; Live Online

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