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October 2014 Public Relations Training

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Oct. 7

Public Affairs and Government Section
Best Practices for Communicators
Oct. 7, 2014 | Section Webinar, On-Demand Available Oct. 14
Branding
Environmental performance has become a strategic business imperative for businesses of all types. In this session, you’ll gain best practices to help you avoid greenwashing, while at the same time, bolstering your organizations’ environmental credentials.

Oct. 8

Oct. 8–11, 2014 | Course | Washington, D.C.
Accreditation Preparation & Maintenance
Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.

Oct. 11

Educators Academy
Oct. 11, 2014 | Course | Washington, D.C.
Emerging Trends
What are the latest research and trends in public relations? Learn about what’s “hot” in public relations learning and in the field from both academics and professionals, through panel discussions, research paper presentations and a pedagogical poster session.

Oct. 12

Leading the Way: A Fearless Future for PR
Oct. 12–14, 2014 | Conference | Washington, D.C.
Designed by communicators for communicators to increase ROI, the PRSA International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

Oct. 13

Counselors to Higher Education Section
College and University PR Professionals Networking Dinner
Oct. 13, 2014 | Course | Washington, D.C.
Emerging Trends
Join senior communicators for a rare opportunity to hear from one of the nation’s leading voices on higher education.
Photo of Scott Jaschik
Featured Presenter:

Oct. 23

How Consumers View, Manage and Share Today’s News Using Social Media
Oct. 23, 2014 | Webinar, On-Demand Available Oct. 30
Media Relations
With corporations and organizations using social media channels as primary distribution centers for their news and information, leveraging the unique engagement opportunities that these social channels provide is more critical today than ever.

Oct. 28

A Guide to Using Data to Drive Media Coverage
Oct. 28, 2014 | Webinar, On-Demand Available Nov. 4
Media Relations
How can we use the power of data to generate results for our clients? Learn how to put different types of data to work in order to drive media coverage and increase your organization’s share of voice.
Featured Presenter:
Key Concepts and Techniques of Effective Public Relations
Oct. 28–29, 2014 | Course | Chicago, Ill.
Communication Strategy
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:
Technology Section
Oct. 28, 2014 | Interactive Discussion
Emerging Trends
We all know how important statistics are to making a case with a journalist or analyst. One of the richest sources of statistics on the IT industry has been the Society for Information Management’s (SIM) IT Trends Study. Now in its 35th year, the full study will be released in November, but Technology Section members have the opportunity to receive the executive summary and to participate in a Q&A session with the study’s lead researcher, Leon Kappelman, Ph.D.
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Training Webinars Included With PRSA Membership!

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