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Upcoming Public Relations Training Events

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Oct. 21-25 Fri.–Tue.

Oct. 21–25, 2016 | Conference | Indianapolis, Ind.

Oct. 23-25 Sun.–Tue.

Oct. 23–25, 2016 | Conference | Indianapolis, Ind.
International Conference offers practical insight and networking for public relations professionals of all career levels, sectors, work environments and industries. Demonstrating value with actionable best practices is what drives the PRSA community and is the focus of this annual event.

Oct. 26 Wed.

Independent Practitioners Alliance
Oct. 26, 2016 | Interactive Discussion

Category: Techniques & Tactics

When we hear the title “recruiter” or “headhunter” most of us, as independent practitioners, tend to think it refers to someone looking for full-time employees, not someone who could be a tremendous resource for helping us land projects and fill our client pipeline. Headhunters also have their finger on the pulse of today’s marketplace and can provide tremendous insight into the types of fees being paid and what you should be charging for comparable services.
Photo of Dennis Spring
Featured Presenter:
Dennis Spring;

Nov. 1 Tue.

Corporate Communications Section
Nov. 1, 2016 | Interactive Discussion

Categories: Communication Strategy, Crisis & Reputation

Learn how -one professional – with experience working with top national and global brands – evaluates and creates a coordinated crisis communications strategy in today’s complex and connected world. Gain insight into best practices, ask questions, and join in a dialogue about an expanded view of crisis communications.
Photo of Felicia McLemore, APR
Featured Presenter:
Felicia McLemore, APR;

Nov. 2-3 Wed.–Thu.

Presented by PRSA and Wylie Communications
Nov. 2–3, 2016 | Course | Houston, Texas

Category: Writing

In this persuasive writing workshop, find scientific, proven-in-the-lab approaches for getting people to pay attention to, understand, remember and act on your messages.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

Nov. 3 Thu.

Nov. 3, 2016 | Webinar, On-Demand Available Nov. 10

Categories: Communication Strategy, Emerging Trends, Techniques & Tactics

Are you listening to your competitors and to audience perceptions? If not, you’re missing out on valuable brand-shaping conversations and potential business. Learn how to tell the big story by presenting big data and analytics in new and visually appealing formats.
Photo of Stacey Miller
Featured Presenter:
Stacey Miller
Stacey Miller; Live Online

Nov. 10 Thu.

Become a Trusted, Strategic Advisor
Nov. 10, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Leadership & Management

Learn how to develop behaviors and attitudes that attract management’s attention and get you invited into the decision-making process earlier. Find out about getting the boss to listen and incorporate communications advice into the planning, execution, follow-up, and evaluation of major business activities and decision-making.
James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus; In-Person

Nov. 10 Thu.

Entertainment & Sports Section
How to Effectively Manage the Court of Public Opinion Without Compromising Legal Strategy
Nov. 10, 2016 | Webinar, On-Demand Available Nov. 17

Category: Crisis & Reputation

Drawing on real-world examples from some of the highest profile sports cases in recent years, this webinar will address the PR / legal dynamic and what a powerful force it can be when both sides are effectively working together.
Photo of Melinda Travis
Featured Presenter:
Melinda Travis; Live Online

Nov. 17 Thu.

Best Practices for Using Visual Storytelling Tactics in Your News Releases
Nov. 17, 2016 | Course | Chicago, Ill.

Categories: Branding, Media Relations, Techniques & Tactics

Visual storytelling done well increases engagement, explains and summarizes complex information, speeds up comprehension, tugs the heartstrings and motivates action. This is why visuals are now at the heart of brand identity and content creation to a greater degree than ever before. This seminar will discuss tactics for creating and sharing highly branded, engaging and transferable media-facing assets.
Photo of Malayna Evans, Ph.D.
Featured Presenter:
Malayna Evans, Ph.D.; In-Person

Nov. 17 Thu.

Whoever Tells the Best Story Wins
Nov. 17, 2016 | Webinar, On-Demand Available Nov. 24 through Dec. 9

Category: Techniques & Tactics

Stories can help you get attention, boost credibility, make your messages more memorable — even communicate better. In this session, you’ll learn to engage readers’ hearts and minds through storytelling.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online

Nov. 18 Fri.

Working Smarter in the Ever-Changing Communications Landscape
Nov. 18, 2016 | Course | New York, N.Y.

Categories: Communication Strategy, Social Media

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; In-Person

Dec. 1 Thu.

Develop Communications that Resonate Across Platforms, Influencers and Customers
Dec. 1, 2016 | Course | New York, N.Y.

Category: Communication Strategy

Build Your Content. Build Your Distribution. Build Your Influence.
Steve Radick; Caitlin Jamali; John P. Foley Jr.; In-Person

Dec. 2 Fri.

Use Live Video to Build Your Brand, Connect with Audiences, and Create Visually Engaging Stories
Dec. 2, 2016 | Course | New York, N.Y.

Categories: Emerging Trends, Social Media, Techniques & Tactics

Live video has taken the social media world by storm. Whether you are a B2B or B2C brand, an agency, or a public service or nonprofit organization, live streaming/live video should become a key part of your social communications strategy. During this seminar, you will learn the latest about storytelling over live video platforms, as well as why you should embrace this new social media trend.
Photo of Cathy Hackl
Featured Presenter:
Cathy Hackl; In-Person

Dec. 5-6 Mon.–Tue.

Presented by PRSA and Ragan Communications
Dec. 5–6, 2016 | Conference | New York, N.Y.

Category: Social Media

Newest advances in PR measurement, media relations, PR storytelling, using potent new data for branding — and more — from global PR thought leaders.

Pre-Conference Workshops: Dec. 5
Main Conference: Dec. 6

  • Mine new PR data to analyze the five critical elements of your brand
  • Unravel the mysteries of PR research with a powerful survey instrument
  • How to create purposeful PR content that just might “go viral”
  • Write tight, compelling PR copy reporters can just grab and go with
  • Build a system to tightly connect PR reps with reporters on social media

Dec. 7 Wed.

Independent Practitioners Alliance
Dec. 7, 2016 | Webinar, On-Demand Available Dec. 14

Category: Techniques & Tactics

Thinking about striking out on your own? Make 2017 the year you take the leap! The path to starting your own business is exciting and rewarding but also filled with new challenges you may not have anticipated. Learn from independent practitioners who have navigated this uncharted territory, overcome obstacles and built successful businesses.
Photo of J.W. Arnold, APR, Fellow PRSA
Featured Presenter:
J.W. Arnold, APR, Fellow PRSA
J.W. Arnold, APR, Fellow PRSA; Wendy Kurtz; Tim O'Brien; Live Online

Dec. 8 Thu.

Rivet Readers with Juicy Details
Dec. 8, 2016 | Webinar, On-Demand Available Dec. 15 through Jan. 10

Category: Techniques & Tactics

Concrete details are more like salad dressing and aioli — the secret sauces it takes to get the nutritious stuff down. Readers are more likely to understand and remember vivid details than dry abstractions.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online

Dec. 9 Fri.

Real-Time Solutions for Effective Response
Dec. 9, 2016 | Course | New York, N.Y.

Categories: Crisis & Reputation, Social Media, Techniques & Tactics

Crisis communications is becoming more complicated and difficult. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have expanded from traditional news conferences to include e-mail blasts, Web posts, social media notification and more. Today’s PR professionals must invest more time than ever in the planning stage in order to deliver proper communications after the event goes public.
Photo of Gerard Braud
Featured Presenter:
Gerard Braud; In-Person

No public relations training matches your search criteria Oct. 2016. Try searching all training.


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