Your Public Relations and Communications Community
February 2012 Public Relations Training
Feb. 7
A Best Practices Approach
Feb. 7, 2012
| Course
| New York, N.Y.
Social Media
Learn the best ways to evaluate who needs to be involved and what policy areas should be developed for your company, including legal concerns and IT risks to account management and employee access.
Feb. 14
Increase Your Chances of Being Advanced
Feb. 14, 2012
| Webinar
Accreditation Preparation & Maintenance
Learn how to gain the experience you need in order to present a well-rounded body of work, as well as how to put your best foot forward and clearly communicate what you know to the Readiness Review panel.
Key Concepts and Techniques of Effective Public Relations
Feb. 14–15, 2012
| Course
| Dallas, Texas
Communication Strategy
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Feb. 16
Identifying the Right Metrics and How to Display Them
Feb. 16, 2012
| Webinar
Measurement & ROI
Develop your own key performance indicators (KPIs) and learn how to identify the right metrics to track over time.
Feb. 21
Barcelona Principles Overview/Principles 1 and 7
Feb. 21, 2012
| Webinar
Measurement & ROI
Ensure that measurement is done in a manner that is methodologically sound and can live up to the greatest scrutiny from your boss, client or CFO.
Feb. 23
Entertainment & Sports Section
An Entertainment & Sports Section Webinar
Feb. 23, 2012
| Section Webinar
Crisis & Reputation
Social Media
Social Media
As public relations practitioners in the entertainment and sports fields are well aware, there seems to be a particular urgency associated with issues involving public figures. Join this webinar to learn what you can do to prepare for crisis... before the crisis happens.
Feb. 28
Community Relations That Build the Bottom Line
Feb. 28, 2012
| Webinar
Crisis & Reputation
Learn proven strategies for using community relations as an effective force in your organization’s success. Target discrete sections of an increasingly diverse society.
