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January 2015 Public Relations Training

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Jan. 16

What to Do and Say to Create a Powerful Competitive Advantage
Jan. 16, 2015 | Course | New York, N.Y.
Communication Strategy
Crisis & Reputation
Join internationally-renowned crisis expert and professor Helio Fred Garcia, and discuss best practices in effective crisis response.
Photo of Helio Fred Garcia
Featured Presenter:

Jan. 22

Making It Easy for Journalists to Pick Up Your Story
Jan. 22, 2015 | Webinar, On-Demand Available Jan. 29
Media Relations
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Photo of Malayna Williams, Ph.D.
Featured Presenter:

Jan. 27

40+ Ways to Use Twitter to Get Positive Publicity and Visibility, and Enhance Media Relations
Jan. 27, 2015 | Webinar, On-Demand Available Feb. 3
Social Media
Twitter’s real-time nature makes it one of the leading communication channels for breaking news and making news. In this webinar, you will learn how to maximize Twitter to generate positive publicity, as well as attract media, brand advocates and influential followers. You’ll also dive into:
Photo of Lisa Buyer
Featured Presenter:

Jan. 29

Paint Pictures in Your Readers’ Minds
Jan. 29, 2015 | Webinar, On-Demand Available Feb. 5
Techniques & Tactics
Learn how to bring your messages to life with storytelling, wordplay and metaphor. Find out where to find online tools that virtually twist phrases for you and a four-step process for coming up with a creative metaphor.
Photo of Ann Wylie
Featured Presenter:
Public Affairs and Government Section
Insights that Help - Especially If You’re NOT A Government or Military Spokesperson
Jan. 29, 2015 | Interactive Discussion
Crisis & Reputation
Many public relations practitioners don’t know that when a REAL crisis hits and the government is in charge, only those Public Information Officers (PIOs) and Public Affairs Officers (PAOs) with incident management credentials are going to be able to “play”. Join us for a one-hour conversation with Joe and Lauri-Ellen, moderated by Rosemary Taylor, APR, senior communications manager, City of Johns Creek, Ga., and learn why it makes sense for you to learn about NIMS for PIOs.


Flip through a booklet on UGA’s Online Continuing Education Course:

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.