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March 2015 Public Relations Training

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March 2

March 2–3, 2015 | Conference | Chicago, Ill.
Become the go-to visual communicator for your organization with the latest visual storytelling techniques. Also, find out the latest best practices from brands and organizations like Whole Foods, Cisco, Column Five and more.

March 10

March 10–11, 2015 | Conference | Washington, D.C.
Communication Strategy
Writing
Attend the only annual training event for speechwriters and executive communicators. Newbie or veteran, you'll learn the latest techniques, find inspiration and rub shoulders with the best in the business.

March 12

How to Develop Rapport and Become a Valued Resource
March 12, 2015 | Course | Chicago, Ill.
Media Relations
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Drive PR, Social Media and Marketing
On-Demand Webinar
Communication Strategy
Far from overt company messaging or traditional advertising, content marketing builds brand awareness, loyalty and trust by asking what an audience’s needs are as consumers, and what they value as individuals. Learn how to identify content that will resonate with your audience, and drive engagement and interest in your company and products.
Featured Presenter:
March 12, 2015 | Conference | Washington, D.C.
Measurement & ROI
This dynamic event will offer the latest measurement strategies, tools, scorecards, techniques and KPIs you need to inspire C-level confidence and help drive business growth.

March 13

Winning Over Journalists and Bloggers in the New Media Landscape
March 13, 2015 | Course | Chicago, Ill.
Media Relations
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:

March 17

Learn How to Implement Multi-Channel Strategies and Synchronize Tactics for Maximum Impact
On-Demand Webinar
Communication Strategy
Achieving synergy in your IMC campaigns can be challenging; you must understand how to choose the best approach, the best messaging channels and the best combinations of tactics for maximum results. Learn how to select the best messaging channels for your objectives and synchronize linked tactics.
Photo of Bonnie Harris
Featured Presenter:

March 19

Health Academy
The Strategy Behind Public Health and Regulatory Activities
On-Demand Section Webinar
Communication Strategy
In this session, you will review a series of case studies that illustrate how the FDA formulates its communications strategy, and how the agency employs a range of tools and approaches to reach various stakeholders.
Featured Presenter:
Kathleen Quinn

March 24

Shaping the Future of Visual Communications
March 24, 2015 | Webinar, On-Demand Available March 31
Techniques & Tactics
In this session, you will learn how to work assets, resources and processes already at your disposal to propel your organizations into the visual communications age — without breaking the bank.

March 26

Travel & Tourism Section
March 26, 2015 | Interactive Discussion
Social Media
This 60-minute Brown Bag teleseminar will help you spot and avoid features of a social media campaign that can lead to legal trouble. Learn the basics of the law of intellectual property, advertising, sweepstakes, and more as they relate to social media use in the marketing and public relations space.
Photo of Elijah Yip
Featured Presenter:

 


 
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