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July 2015 Public Relations Training

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July 14 Tue.

Essential Tips on How to Make Content More Relevant
July 14, 2015 | Webinar, On-Demand Available July 21

Category: Techniques & Tactics

Gain essential tips to make your content smarter ? more relevant, more shareable and more trusted. You will learn what types of content are most effective for generating awareness for your brand, enhancing thought leadership and driving Web traffic.
Featured Presenter:
Stephen Dupont, APR; Live Online

July 15 Wed.

Travel & Tourism Section
2015 Trends You May Have Missed and 2016 Trends on the Horizon
July 15, 2015 | Section Webinar, On-Demand Available July 22

Category: Branding

Due to the extreme interest in the trends panel at conference, we have worked to offer this to the entire membership. Get up to speed on the 2015 travel trends, as well as help give you a head start on the biggest fads for 2016 and beyond.
Keith Nowak; Mark Jenkins; Jon Eichelberger; Live Online

July 16 Thu.

Learn How to Increase Business Acumen for You and Your Team
July 16, 2015 | Webinar, On-Demand Available July 23

Category: Communication Strategy

To become trusted advisers to clients and the C-suite, public relations professionals need to demonstrate how their counsel helps advance business goals and objectives. Gain tips to help increase your level of business acumen so that public relations gets — and keeps — its seat at the table.
Ron Culp; Matt Ragas, Ph.D.; Live Online

July 21 Tue.

Spice Up Your Headlines, Leads and Sound Bites With Wordplay
July 21, 2015 | Webinar, On-Demand Available July 28

Category: Techniques & Tactics

Wordplay can help you captivate readers, get the media to steal your sound bites and make your messages more memorable. Learn techniques you can use to come up with the best headlines, leads and sound bites you’ve ever written.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; Live Online

July 23 Thu.

Charting Your Path to APR+M
July 23, 2015 | Webinar, On-Demand Available July 30

Category: Accreditation Preparation & Maintenance

Accreditation in Public Relations and Military Communications (APR+M) is a unique credential that sets you apart from other military communications professionals. Learn how to begin the process and where to get help.
Julie A. Briggs; Barbara Burfeind, APR+M, Fellow PRSA; Martha Lockwood, APR; Live Online

July 28 Tue.

PR Isn’t Dead; It’s Poised for a Comeback
July 28, 2015 | Webinar, On-Demand Available Aug. 4

Category: Techniques & Tactics

It’s an innovative way to get noticed above the noise: “The Spike Method.” With predictive spike scanning, you start to see a wide variety of patterns that emerge for your clients, including trend spikes, national event spikes, topic relevancy spikes and complaint spikes.
Photo of Adele Cehrs
Featured Presenter:
Adele Cehrs
Adele Cehrs; Live Online

July 29-30 Wed.–Thu.

July 29–30, 2015 | Course | San Francisco, Calif.

Category: Writing

Bring your messages to life with advanced storytelling techniques from Ann Wylie. For this dynamic writing workshop, bring your laptop and a story to work on, then leave with a totally rewritten piece.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; In-Person

July 29 Wed.

Association/Nonprofit Section
July 29, 2015 | Interactive Discussion

Category: Social Media

We talk a lot in nonprofits about telling our stories, and the importance of social media in helping us to do so. Yet many of us feel as if social media is an after thought. Or worse, we don't even know where to begin. Kate Snyder, APR of Piper & Gold Public Relations will help Nonprofit Section members understand the steps and skills needed to build a social media strategy that will save time and increase results.
Photo of Kate Snyder, APR
Featured Presenter:
Kate Snyder, APR
Kate Snyder, APR;

July 29 Wed.

Independent Practitioners Alliance
July 29, 2015 | Interactive Discussion

Category: Techniques & Tactics

This month JW Arnold, PRSA IPA 2016 Chair Elect will speak with two members of the PR Consultants Group about how they find clients and how to partner strategically and successfully with other Indies.
Photo of Jennifer Heinly, MBA
Featured Presenter:
Jennifer Heinly, MBA; Jon Pushkin, APR;

July 30-31 Thu.–Fri.

July 30–31, 2015 | Conference | Mountain View, Calif.

Categories: Communication Strategy, Social Media

Hear the latest approaches on brand journalism and content marketing from professionals at organizations, including Citi, Electronic Arts, Ford, Google, IBM, Intel, LinkedIn, Ogilvy Worldwide, Tyson Foods and more.

No public relations training matches your search criteria July 2015. Try searching all training.


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