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December 2014 Public Relations Training

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Dec. 2

Counselors Academy
Killer PR Case Studies From Agency Leaders
On-Demand Section Webinar
Communication Strategy
A panel of agency leaders has been assembled by the PRSA Counselors Academy to present award-winning case studies that showcase innovative PR campaigns. Learn firsthand how agencies push their clients outside the norm as a way to build campaigns that deliver results.
Learn Social Media Strategies for Effective Public Relations
Dec. 2–3, 2014 | Course | New York, N.Y.
Social Media
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Photo of Eric Schwartzman
Featured Presenter:

Dec. 4

How to Develop Rapport and Become a Valued Resource
Dec. 4, 2014 | Course | Atlanta, Ga.
Media Relations
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Participate in Step-By-Step Exercises and Learn Tactical Online Communications Skills
Dec. 4, 2014 | Course | New York, N.Y.
Social Media
Techniques & Tactics
Update your online communications skills with the top-rated, longest-running social media training workshop! Follow step-by-step exercises with a group of serious professionals, build your digital communications competency and develop the applied social media skills you need to compete online.
Photo of Eric Schwartzman
Featured Presenter:
Entertainment & Sports Section
Dec. 4, 2014 | Interactive Discussion
Communication Strategy
Join us for a 360 degree view of planning a successful NASCAR Race Weekend. Learn strategies and tactics that can be applied to your own live event. Brian will take us through the planning process from start to the finish, hitting all the prep and game day tactics that generate success.
Photo of Brian Citino
Featured Presenter:

Dec. 5

Winning Over Journalists and Bloggers in the New Media Landscape
Dec. 5, 2014 | Course | Atlanta, Ga.
Media Relations
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Working Smarter in the Ever-Changing Communications Landscape
Dec. 5, 2014 | Course | New York, N.Y.
Communication Strategy
Social Media
Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:

Dec. 8

Ensure That Your Content Makes the Cut
Dec. 8, 2014 | Course | New York, N.Y.
Techniques & Tactics
Writing
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
Featured Presenter:

Dec. 9

Key Concepts and Techniques of Effective Public Relations
Dec. 9–10, 2014 | Course | Boston, Mass.
Communication Strategy
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:

Dec. 11

How to Think and Advise Management Strategically During Tough Situations and Crises
Dec. 11–12, 2014 | Course | New York, N.Y.
Crisis & Reputation
Executive Level
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.

Dec. 16

Health Academy
Dec. 16, 2014 | Interactive Discussion
Techniques & Tactics
In this webinar, participants will learn about story mining best practices through the lens of a former journalist and expert storyteller, how to make more meaningful connections with their audience and how to extend the reach and maximize the impact of their stories.
Photo of Kirsten Lesak-Greenberg
Featured Presenter:

 


 
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