Your Public Relations and Communications Community
April 2013 Public Relations Training
April 2
Travel & Tourism Section
Best Practices for Pitching and Negotiating Coverage for Your Destination
April 2, 2013
| Section Webinar
Techniques & Tactics
Getting featured on television or on the big screen in a theater is one of the sexiest ways to garner exposure for your brand. Hear best practices and case studies on how you can effectively work with production companies to generate invaluable coverage through television and movie exposure.
April 5
Educators Academy
An Educators Academy Brown Bag Discussion
April 5, 2013
| Interactive Discussion
Social Media
With social media’s explosive growth in public relations, students need to know how to strategically use social media. This interactive discussion will feature two educators who effectively incorporate a wide variety of social media in their classes.
April 8
April 8–10, 2013
| Conference
| New York, N.Y.
Media Relations
Ragan Communications has invited some of the most influential journalists and PR professionals to discuss their latest success and lessons learned. PRSA members save $250 on the normal registration rate when using this link. Don’t miss the chance to network with hundreds of industry peers in NYC!
April 9
How Great CEOs Win With Key Audiences
April 9, 2013
| Webinar
Leadership & Management
Learn how to prepare your boss for the most important communication challenges, including media interviews, presentations and public hearings. Discover what makes the great CEO communicators great, and how their tips and techniques can work for you and your leader.
April 16
Quantifying the Value of Relationships
April 16, 2013
| Webinar
Measurement & ROI
Measuring the results of effective coalition building goes beyond the familiar media impressions, article counts and message penetration. Get an inside look at a breakthrough influencer measurement approach that quantifies the depth of relationships forged, provides a benchmark to measure against in the future, and demonstrates progress toward goals.
April 17
Strategic Leadership in a Time of Disruption: Helping Your Team and Your Institution Gain Relevance
April 17–19, 2013
| Conference
| Washington, D.C.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university.
April 18
Bring Influencers Into the Brand Fold
April 18, 2013
| Webinar
Media Relations
Gain insight into the differences between media relations and blogger relations. Learn how to work with bloggers on a deeper level and discover how to bring influencers into the brand fold.
April 24
April 24–26, 2013
| Course
| Houston, Texas
Accreditation Preparation & Maintenance
Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.
April 26
Public Affairs and Government Section
How the Department of the Navy Is Using Energy Efficiency for Better Defense
April 26, 2013
| Interactive Discussion
Leadership & Management
Energy efficiency is one of the key pillars of sustainability and, across the globe, organizations in the public and private sectors are looking for ways to save energy, save money and reduce their carbon footprint. Join Tom Hicks, Deputy Assistant Secretary of the Navy for Energy, for a special Earth Week presentation on the Department of the Navy’s sustainability initiatives.
April 30
What You Need to Know at Every Point in Your Career
April 30, 2013
| Webinar
Measurement & ROI
We’re all hearing how communicators need to do research and measurement as part of our jobs. But what do we need to know at different stages of our careers? Find out what you should know as your career grows and learn about creative ways to master research and measurement skills as easily as possible.
