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April 2014 Public Relations Training

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April 2-4 Wed.–Fri.

Engaging customers, employees and the media in the digital world
April 2–4, 2014 | Conference | Lake Buena Vista, Fla.

Category: Social Media

Held at Disney World in Florida, the 2nd Annual Social Media for PR and Corporate Communications Conference at Disney World will send you away with the latest best practices in social media.

PRSA members receive a $250 discount off the regular registration price.
In-Person


On-Demand Webinar

Health Academy
Communication Insights From Public Health Responses
On-Demand Section Webinar

Category: Crisis & Reputation

Disease outbreaks and health issues have the potential to get significant news media and public attention. Hear lessons learned in preparing for and responding to crises, with an emphasis on public health examples.
Glen Joseph Nowak, Ph.D.; David Daigle; On-Demand


April 9-11 Wed.–Fri.

April 9–11, 2014 | Conference | Charlotte, N.C.
From tactical to strategic and basic to advanced, the Southeast District Conference will cover effective content strategies, new rules of media relations, corporate storytelling, social media, crisis communications and more. Keynote speakers include crisis management expert David Marriott, who will discuss the Amanda Knox case; Brains on Fire’s Robbin Phillips on the importance of word-of-mouth marketing; NASCAR Integrated Marketing Communications Managing Director David Higdon; and Dr. Joe Trahan, who will cover media training do’s and don’ts.
In-Person


April 9-11 Wed.–Fri.

Disruptive Innovation and Strategic Counsel: Keeping Your Institution (and You) Relevant
April 9–11, 2014 | Conference | Washington, D.C.
Public relations counselors in higher education come together at the CHE Senior Summit to learn new communications strategies to advance their college or university.
In-Person


April 9-11 Wed.–Fri.

April 9–11, 2014 | Conference | New York, N.Y.

Category: Media Relations

The PR & Media Relations Best Practices Summit features the hottest issues facing the industry. From rebranding campaigns to social media to traditional pitching — this summit covers everything that’s important to your career right now!

PRSA members receive a $250 discount off the regular registration price.
In-Person


On-Demand Webinar

The ROI on the APR
On-Demand Webinar

Category: Accreditation Preparation & Maintenance

This fast-paced webinar delivers insights from successful practitioners who give concrete examples of how the APR took their career to the next level, and how it continues to deliver value.
Photo of Michele Hujber, APR
Featured Presenter:
Michele Hujber, APR; Susan Walton, APR; Grace Leong, APR; Steve Zenofsky, APR, Fellow PRSA; On-Demand


April 10 Thu.

Public Affairs and Government Section
Hosted by the Public Affairs and Government (PAG) Section
April 10, 2014 | Interactive Discussion

Categories: Crisis & Reputation, Leadership & Management, Techniques & Tactics

Pack a lunch and dial in to learn the latest innovations in how the Joint Information Center (JIC) works in different high-profile situations, with host Lauri-Ellen Smith, APR.
Photo of Lauri-Ellen Smith, APR
Featured Presenter:
Lauri-Ellen Smith, APR;


April 11 Fri.

Working Smarter in the Ever-Changing Communications Landscape
April 11, 2014 | Course | New York, N.Y.

Categories: Communication Strategy, Social Media

Thanks to the speed of the information age, business communicators in the second decade of the new millennium are grappling with having to function in a rapidly-changing landscape.
Photo of Shonali Burke, ABC
Featured Presenter:
Shonali Burke, ABC; In-Person


April 14 Mon.

Counselors Academy
A Counselors Academy Teleconference
April 14, 2014 | Interactive Discussion

Categories: Branding, Emerging Trends

Penn State public relations professor Marcia DiStaso, Ph.D., and John Paluszek, APR, Fellow PRSA, will share an inside view of PRSA’s Learning to Teach initiative and discuss the need for greater practitioner involvement in public relations education.
Marcia DiStaso, Ph.D.; John L. Paluszek, APR, Fellow PRSA;


On-Demand Webinar

How to Write Blog Postings, Tweets and Other Status Updates
On-Demand Webinar

Categories: Writing, Techniques & Tactics, Social Media

How can you make your blog posts more personable? Discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.
Photo of Ann Wylie
Featured Presenter:
Ann Wylie; On-Demand


On-Demand Webinar

Motivate, Inspire and Align Who You Lead
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Gain a better grasp on how to shape strategic messages that can align with those plagued by uncertainty and learn how emotional communication and a leader’s storytelling ability may be an organization’s most powerful tool for change.
Photo of James Endicott
Featured Presenter:
James Endicott; On-Demand


April 22 Tue.

Employee Communications Section
April 22, 2014 | Interactive Discussion

Categories: Emerging Trends, Leadership & Management, Social Media

In this discussion, discover how SAS, a global technology company with more than 14,000 employees, is modernizing and transforming the way it works using social technologies and a thriving enterprise-wide social networking (ESN) platform.
Becky Graebe; Nancy Syzdek, APR;


On-Demand Webinar

The PRSA Jobcenter Is Your Guide to Success
On-Demand Webinar

Category: Techniques & Tactics

The PRSA Jobcenter is a one-stop resource for career information and advice. Take a tour of the PRSA Jobcenter and learn how to position yourself, present your skills and experience, communicate your strengths and distinguish yourself from other candidates.
Photo of Richard Spector
Featured Presenter:
Richard Spector; On-Demand


April 24 Thu.

Technology Section
Skullduggery to Sock Puppets: PR Response to Fictitious Online Profiles
April 24, 2014 | Interactive Discussion

Categories: Crisis & Reputation, Ethics, Social Media

Fake social media accounts not only violate ethical principles — they are a serious breach of professional and public trust. How can public relations professionals — and employers — best address ethical issues?
Photo of Rand LaVonn, APR
Featured Presenter:
Rand LaVonn, APR;


On-Demand Webinar

Using Life Experiences to Advance Your Career
On-Demand Webinar

Categories: Executive Level, Leadership & Management

Continue to explore the new reality of building today’s career path with Fred Cook, CEO of GolinHarris. Get insights on turning the experiences you have both at work and in your personal life into career-building steps.
Photo of Frederick H. Cook
Featured Presenter:
Frederick H. Cook; On-Demand


April 30-3 Wed.–Sat.

April 30– May 3, 2014 | Course | New York, N.Y.

Category: Accreditation Preparation & Maintenance

Designed to provide a setting that will meet the needs of busy professionals, this four-day intensive helps to prepare and advance candidates though the Readiness Review™ and take the computer-based APR Examination.
Michele Hujber, APR; Jason S. Kirsch, APR; Bob Saline, APR, Fellow PRSA; In-Person

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