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August 2013 Public Relations Training

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Aug. 8

Using SWOT in the Decision-Making Process
On-Demand Webinar
Accreditation Preparation & Maintenance
A SWOT analysis is an effective tool for identifying a company’s current Strengths, Weaknesses, Opportunities and Threats, and helps strategists understand what could lead to or prohibit the achievement of a stated objective.

Aug. 13

Rethinking the Journey to Public Relations Leadership (Part 1 of 3)
On-Demand Webinar
Leadership & Management
Signs are everywhere that the world may be evolving more quickly than PR is able to lead — or even respond. The gap between what organizations need from PR pros and what is available is widening. Hear insights on how to reinvigorate your role, career and leadership methods in order to close the gap.

Aug. 15

How Smart Brands Are Transforming Audience Engagement
On-Demand Webinar
Social Media
Smart brands are reshaping expectations of customer engagement. Welcome to real-time PR, where thoughtful, witty and unexpected interactions between brands and their customers occur as constantly flowing and ever-changing conversations.
Photo of Mike McDougall, APR
Featured Presenter:

Aug. 20

Employee Communications Section
Health Academy
Get Up to Speed on the Basics
On-Demand Section Webinar
Communication Strategy
The new law requires companies to communicate health care information to employees. Are you ready?

Aug. 22

Counselors Academy
Aug. 22, 2013 | Interactive Discussion
Leadership & Management
Darryl Salerno, president of Second Quadrant Solutions, will help agency leaders understand critical numbers behind the agency's financials: what you need to track, what those numbers should be and how to make corrections when you're off balance.
Photo of Darryl Salerno
Featured Presenter:
Technology Section
Aug. 22, 2013 | Interactive Discussion
Leadership & Management
Join hosts Michael Kelly and Bill Wiersma to rethink which professional development goals, mindsets and tools can improve leadership skills and ensure success at every career step for technology PR professionals.

Aug. 27

Learn the Traps and How to Avoid Them
On-Demand Webinar
Leadership & Management
Learn the traps and biggest mistakes communicators make that keep advice from being sought, along with proven strategies and tools to help avoid the pitfalls. Implement tools to ensure you and your client are approaching business challenges effectively.
Photo of Kate Bushnell
Featured Presenter:

 


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