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August 2014 Public Relations Training

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Aug. 5

Understanding the Basics
On-Demand Webinar
Communication Strategy
Executive Level
Integrated Marketing Communications (IMC) is an often-misunderstood practice within the marketing, media and advertising industries. IMC is a simple concept that ensures that all marketing tools are carefully integrated so that they work together for stronger results — and public relations professionals are usually at the apex of it all.
Photo of Bonnie Harris
Featured Presenter:

Aug. 6

Employee Communications Section
An Employee Communications Brown Bag Session (Member Idea Exchange)
Aug. 6, 2014 | Interactive Discussion
Communication Strategy
Employee engagement is at an all-time low across all industries. Join this discussion to discover ways to produce higher levels of engagement with all target audiences.
Photo of Tracy Imm, APR, ABC
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Aug. 7

Building a Foundation for Effective Communications
On-Demand Webinar
Techniques & Tactics
How can you put key messages to work? Learn a five-step system for preparing strategic messages.
Photo of Debbie Wetherhead
Featured Presenter:
Presented by PRSA and PR Daily
Aug. 7, 2014 | Conference | Chicago, Ill.
Every day your customers and media contacts get bombarded with the same old messages. You must write copy that stands out. Join PRSA and Ragan Communications for the PR Writing Summit, Aug. 7, in Chicago, and start writing PR copy that truly connects to your audience and boosts engagement instantly. You’ll learn to craft a must-read press release, produce easily searchable content, create compelling social media content and more!

Aug. 12

Your Response is the Difference Between Success and Failure
On-Demand Webinar
Executive Level
Media Relations
Responding to tough questions from media and stakeholders when public trust is at stake requires special skill. Former investigative reporter Jeff Ansell has created a unique process to equip senior executives and spokespeople with the confidence and ability to successfully manage all manner of media encounters.
Featured Presenter:

Aug. 14

A Blueprint for Efficient Problem Solving
On-Demand Webinar
Communication Strategy
Learn how Compression Planning (CP) can take a diverse group from the idea to the outcome, as well as the items you need to create your own CP process. You’ll gain practical, hands-on experience to help you solve actual business problems.

Aug. 19

Build Energy, Engagement and Organizational Effectiveness
On-Demand Webinar
Leadership & Management
How communications leaders guide employees and organization leaders alike through an approach that includes engagement, coaching the C-suite to lead with agility, and applying networks to drive innovation and organizational change.

Aug. 21

Turn Readers Into Buyers With Copy That Sells Without Selling
Aug. 21, 2014 | Webinar, On-Demand Available Sept. 4
Techniques & Tactics
In these days of spam filters, DVRs and delete keys, it’s getting harder and harder to reach readers with copy that pitches products and services. Instead of pitching your products, try positioning your organization as an expert in your field with good content marketing writing.
Photo of Ann Wylie
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Aug. 26

Deliver News and Create Positive Publicity
Aug. 26, 2014 | Webinar, On-Demand Available Sept. 2
Executive Level
Social Media
With mobile gaining more market share over the past few years, it's more important than ever for public relations professionals to think about how to best reach audiences in the most efficient way. Learn about mobile strategies and best practices to add value.
Photo of Lisa Buyer
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Aug. 28

Technology Section
How Technology Changes the Marketplace and Impacts PR
Aug. 28, 2014 | Section Webinar, On-Demand Available Sept. 4
Social Media
Technology is driving a digital transformation in the public relations industry and what it means to leverage publicity as a tool is rapidly changing. Gain an understanding of how the rest of the digital transformation might impact our industry, and how you can get an edge on options organizations now have for doing outreach.
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Aug. 29

Educators Academy
What Professors Should Know
Aug. 29, 2014 | Interactive Discussion
Accreditation Preparation & Maintenance
Join this discussion to learn about the UAB’s new program for college seniors, the Certificate in Principles of Public Relations.
Photo of Bey-Ling Sha, Ph.D., APR
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Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.