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December 2012 Public Relations Training

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Dec. 3

Employee Communications Section
Dec. 3, 2012 | Interactive Discussion
Techniques & Tactics
Looking for winning new ways to use communication to boost employee engagement? Join us for a PRSA Employee Communications Member MIXer call-in and discussion on employee engagement — one of the hottest topics in the field of employee communications today.
Featured Presenter:
Key Concepts and Techniques of Effective Public Relations
Dec. 3–4, 2012 | Course | New York, N.Y.
Communication Strategy
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:

Dec. 6

How to Think and Advise Management Strategically During Tough Situations and Crises
Dec. 6–7, 2012 | Course | Philadelphia, Pa.
Crisis & Reputation
Executive Level
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
Educators Academy
Add “Public Relations Professor” to Your Resume
On-Demand Section Webinar
Techniques & Tactics
Whether you are interested in a full- or part-time teaching position, find the practical steps to get an overview on a teaching career.
Corporate Communications Section
Financial Communications Section
A Corporate Communications and Financial Communications Brown Bag Discussion
Dec. 6, 2012 | Interactive Discussion
Techniques & Tactics
Wikipedia is one of the most popular websites in the world, and is likely one of the first places people look when seeking information about companies. In this teleseminar, learn why Wikipedia is increasingly an important contributor to corporate perceptions, the process for engaging Wikipedia ethically when inaccurate information is posted and the rules you need to play by to avoid risking your company’s reputation.

Dec. 7

Ensure That Your Content Makes the Cut
Dec. 7, 2012 | Course | Miami, Fla.
Techniques & Tactics
Writing
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
Featured Presenter:

Dec. 10

Control Your Message to Get the Quotes You Want
Dec. 10, 2012 | Course | New York, N.Y.
Media Relations
Proactive planning — with a specific message — is the only way to go into a media interview. Be prepared for every media opportunity facing you, your clients and your company.
Photo of T.J. Walker
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