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December 2013 Public Relations Training

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Dec. 2

Ensure That Your Content Makes the Cut
Dec. 2, 2013 | Course | New York, N.Y.
Techniques & Tactics
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
Featured Presenter:

Dec. 5

How to Think and Advise Management Strategically During Tough Situations and Crises
Dec. 5–6, 2013 | Course | San Francisco, Calif.
Crisis & Reputation
Executive Level
When the going gets tough, how strategic are you? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills.
How to Develop Rapport and Become a Valued Resource
Dec. 5, 2013 | Course | San Francisco, Calif.
Media Relations
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:
Counselors Academy
15 Keys to a World Class Agency Culture
On-Demand Section Webinar
Executive Level
Leadership & Management
This program covers learnings from the Green Goldfish Project, a quest to find 1,001 examples of unexpected bonuses for employees and how to use them to make employees happy. Learn why the ingredients of a “Green Goldfish” create a stable environment, build high-functioning teams and empower employees to do great things.
Photo of Stan Phelps
Featured Presenter:
Learn Social Media Strategies for Effective Public Relations
Dec. 5–6, 2013 | Course | New York, N.Y.
Social Media
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Photo of Eric Schwartzman
Featured Presenter:

Dec. 6

Winning Over Journalists and Bloggers in the New Media Landscape
Dec. 6, 2013 | Course | San Francisco, Calif.
Media Relations
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:

Dec. 9

Key Concepts and Techniques of Effective Public Relations
Dec. 9–10, 2013 | Course | New York, N.Y.
Communication Strategy
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:

Dec. 10

Maximize Your Brand Visibility
On-Demand Webinar
Media Relations
Gain more than twenty social public relations secrets that can help maximize the exposure your brand receives while at the same time establishing your organization as a leader in your industry. See how brands can use visual social media to tell their story and attract media attention.

Dec. 12

With or Without a Press Release
Dec. 12, 2013 | Course | New York, N.Y.
Techniques & Tactics
We live in a post-press release apocalyptic world. Journalists and readers are finding news in new ways, while social media is quickly making traditional methods of releasing news irrelevant. Learn how to make a big splash with or without a press release.
Photo of Gregory Galant
Featured Presenter:
Their Importance on the APR Examination
On-Demand Webinar
Accreditation Preparation & Maintenance
Gain insight into a variety of communications models and theories, and learn how they can help you prioritize your target markets, develop relevant messages, and establish credibility and trust.


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