February 2013 Public Relations Training
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Learn Social Media Strategies for Effective Public Relations
Jan. 31– Feb. 1, 2013
| Las Vegas, Nev.
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Learn How to Gain Attention From Journalists and Bloggers
Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence.
Key Concepts and Techniques of Effective Public Relations
Feb. 12–13, 2013
| Atlanta, Ga.
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Employee Communications Section
Use Text Messaging to Engage Employees
On-Demand Section Webinar
Find out about the implementation of MGMNOW and how employee subscribers are the first to hear of events, free ticket offers and giveaways. You will learn about the components of this ongoing employee engagement program including goal setting, timing and amount of text messages sent within a time frame.
The Growing Opportunities for Games and Gamification in PR
Understanding the principles of gaming, and the reasons people devote so much time to playing them, can open a world of possibilities beyond these most fundamental applications of game-play to communication efforts. Learn how social participation and alternate reality games can help overcome big communication dilemmas.
Learn How New Technology and Social Media Can Be Combined With Crisis Response Skills
Feb. 25, 2013
| New York, N.Y.
Crisis & Reputation
Whether you're coping with a natural disaster or a human-caused crisis, the preparations you make before the crisis, the responses you make during the crisis and the follow-up communications after the crisis make all the difference in the world. Learn the critical steps you must take on a clear, sunny day in order to be prepared for your worst day.
Explore Social Media Training Techniques for the Entire Office
While social media policies are a critical component of corporate governance, like employee handbooks, most people never read them. Learn how to design and produce real-world and on-demand social media training programs that effectively accelerate and broaden digital literacy inside organizations.
RPIE Readiness for the Examination for Accreditation in Public Relations
Accreditation Preparation & Maintenance
The four-step public relations process — Research, Planning, Implementation and Evaluation (RPIE) — makes up the largest portion of the APR computer-based Examination for Accreditation in Public Relations. Join fellow APR candidates for an overview of RPIE, and learn how to prepare for the Examination questions related to the process.