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February 2014 Public Relations Training

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Feb. 6

Learn How to Gain Attention From Journalists and Bloggers
On-Demand Webinar
Media Relations
Do you have a routine story to pitch? Learn eight proven approaches that will transform your routine story into one that grabs attention in the first sentence.
Photo of Michael Smart
Featured Presenter:

Feb. 11

Communicating with Key Audiences to Ensure Global Food Security
On-Demand Webinar
Communication Strategy
By 2050, the world’s population will grow from seven billion to nine billion people. DuPont saw a responsibility to act, and recognized that it could be the catalyst that brings together key audiences to create solutions for ensuring global food security.

Feb. 13

Getting to the Table Earlier and With More Personal Power
On-Demand Webinar
Executive Level
Leadership & Management
Learn practices that will get you invited into the decision-making process before all the decisions have been made by the high-priced lawyers and outside consultants.

Feb. 18

Financial Communications Section
A Financial Communications Section Brown Bag Discussion
Feb. 18, 2014 | Interactive Discussion
Leadership & Management
Markets have been surging and profits at financial institutions are up, so why haven’t opportunities improved for communications professionals? Join us for an insightful presentation by veteran financial writer Jennifer Kelly, who will provide an in-depth look at this issue, as well as steps we can take to improve our positions.
Featured Presenter:
Feb. 18–19, 2014 | Conference | Washington, D.C.
Measurement & ROI
Social Media
The PR and Social Media Measurement Conference will provide you with the strategies you need to measure the success of your online communications with advocates, customers, media and other stakeholders. You’ll walk away from this event knowing how to measure what matters in a simple way, without breaking the bank.

PRSA members receive an exclusive $150 discount on this conference registration.
Corporate Communications Section
A Corporate Communications Section Brown Bag Discussion
Feb. 18, 2014 | Interactive Discussion
Communication Strategy
Crisis & Reputation
In 2007, Virginia Tech’s communications team found itself in the middle of the worst shooting ever on a university campus. What did the team learn that day? Hear from the assistant vice president for news and information at Virginia Tech, who was in charge of communications on the day of the shootings.
Featured Presenter:

Feb. 19

Craft powerful communications that inspire, influence and motivate audiences
Feb. 19–21, 2014 | Conference | Washington, D.C.
Communication Strategy
Writing
The 2014 Speechwriters and Executive Communications Conference will feature President Obama’s famed former Director of Speechwriting Jon Favreau as the opening keynote. Whether you’re new to the profession or a veteran speechwriter, you will learn something new and find inspiration.

PRSA members receive an exclusive $250 discount on this conference registration.

Feb. 20

Have a Conversation
On-Demand Webinar
Techniques & Tactics
A great talk is the most powerful way to persuade people, to excite them, to encourage them and to energize them. Find out about the strategies unlocking business success through a “talk” that resonates with the audience.
Photo of Mike Neumeier, APR
Featured Presenter:

Feb. 21

Best Practices for the 24/7 PR Industry
On-Demand Webinar
Leadership & Management
We all try to have the best in both our workplace and personal lives. What’s the work-life fit reality when you work in the 24-7 public relations industry?

Feb. 25

Learn Techniques and Skills to Get Prepared for Your Worst Day
On-Demand Webinar
Social Media
Find out how you communicate critical information before, during and after a crisis, when the media can’t reach you and you’re holding on by a thread without electricity or other modern conveniences.
Photo of Gerard Braud
Featured Presenter:

Feb. 26

Ensure That Your Content Makes the Cut
Feb. 26, 2014 | Course | Atlanta, Ga.
Techniques & Tactics
Writing
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
Featured Presenter:

Feb. 27

On-Demand Webinar
Branding
Build brands with public relations insights and strategies. Create a significant brand experience that will deepen emotion and drive engagement.
Photo of Grace Leong, APR
Featured Presenter:

 


 
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