January 2013 Public Relations Training
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February 2013 »
Making It Easy for Journalists to Pick Up Your Story
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Malayna Evans Williams, Ph.D.;
New Professionals Section
A New Professionals Section Brown Bag Discussion
Jan. 17, 2013
| Interactive Discussion
Techniques & Tactics
Whether you’re just beginning your job search right out of college, or you’re anticipating a career change, advice on interviews, resumes and job searching is always relevant. Join this discussion of the basics, as well as the new and creative ways to enhance your resume with QR codes and social media.
Learn Proven Techniques for Setting Objectives for Success
Measurement & ROI
The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. Learn how to identify “good” and “bad” objective statements and link them with overall business goals.
Craft Messages that Get Read & Remembered
Techniques & Tactics, Writing
Learn how to write easy-to-read messages that get more people to read your piece, read more of it, read it faster, understand it better and remember it longer.
Learn Social Media Strategies for Effective Public Relations
Jan. 31– Feb. 1, 2013
| Las Vegas, Nev.
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
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