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January 2013 Public Relations Training

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Jan. 17

Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar
Media Relations
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Photo of Malayna Williams, Ph.D.
Featured Presenter:
New Professionals Section
A New Professionals Section Brown Bag Discussion
Jan. 17, 2013 | Interactive Discussion
Techniques & Tactics
Whether you’re just beginning your job search right out of college, or you’re anticipating a career change, advice on interviews, resumes and job searching is always relevant. Join this discussion of the basics, as well as the new and creative ways to enhance your resume with QR codes and social media.
Photo of Richard Spector
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Jan. 22

Learn Proven Techniques for Setting Objectives for Success
On-Demand Webinar
Measurement & ROI
The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. Learn how to identify “good” and “bad” objective statements and link them with overall business goals.
Featured Presenter:

Jan. 24

Help Your Audience Members Read, Understand and Remember Your Message
On-Demand Webinar
Techniques & Tactics
Writing
How do you make your copy easier to read? Gain nine tools for measuring, managing and reporting reading ease, and three bonus tips for boosting readability.
Photo of Ann Wylie
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Jan. 31

Learn Social Media Strategies for Effective Public Relations
Jan. 31– Feb. 1, 2013 | Course | Las Vegas, Nev.
Social Media
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Photo of Eric Schwartzman
Featured Presenter:

 


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