January 2014 Public Relations Training
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What to Do and Say to Create a Powerful Competitive Advantage
Jan. 17, 2014
| New York, N.Y.
Crisis & Reputation
Join internationally-renowned crisis expert and professor Helio Fred Garcia, and discuss best practices in effective crisis response.
Financial Communications Section
A Financial Communications Section Brown Bag Discussion
Jan. 22, 2014
| Interactive Discussion
Featured speaker Bruce Hoffmeister, a senior financial planner at Wilmington Trust, will provide an overview of the recent legislative, regulatory, and judicial developments affecting same-sex marriages.
Making It Easy for Journalists to Pick Up Your Story
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Learn How to Incorporate Measurement Principles
We have a plethora of measurement tools — so many that we don’t know what to do with most of them. Get an overview of some of the most effective measurement tools and learn how to incorporate measurement principles in your work.
Learn Social Media Strategies for Effective Public Relations
Jan. 30–31, 2014
| San Diego, Calif.
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Craft Messages that Get Read & Remembered
Techniques & Tactics
Learn how to write easy-to-read messages that get more people to read your piece, read more of it, read it faster, understand it better and remember it longer.