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January 2014 Public Relations Training

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Jan. 17

What to Do and Say to Create a Powerful Competitive Advantage
Jan. 17, 2014 | Course | New York, N.Y.
Communication Strategy
Crisis & Reputation
Join internationally-renowned crisis expert and professor Helio Fred Garcia, and discuss best practices in effective crisis response.
Photo of Helio Fred Garcia
Featured Presenter:

Jan. 22

Financial Communications Section
A Financial Communications Section Brown Bag Discussion
Jan. 22, 2014 | Interactive Discussion
Communication Strategy
Emerging Trends
Featured speaker Bruce Hoffmeister, a senior financial planner at Wilmington Trust, will provide an overview of the recent legislative, regulatory, and judicial developments affecting same-sex marriages.
Photo of Bruce Hoffmeister
Featured Presenter:

Jan. 23

Making It Easy for Journalists to Pick Up Your Story
On-Demand Webinar
Media Relations
Learn what journalists need in hand to cover your story, and in what format they want it. Optimize your digital news release for maximum Web exposure.
Photo of Malayna Williams, Ph.D.
Featured Presenter:

Jan. 28

Learn How to Incorporate Measurement Principles
On-Demand Webinar
Social Media
We have a plethora of measurement tools — so many that we don’t know what to do with most of them. Get an overview of some of the most effective measurement tools and learn how to incorporate measurement principles in your work.
Photo of Shonali Burke, ABC
Featured Presenter:

Jan. 30

Learn Social Media Strategies for Effective Public Relations
Jan. 30–31, 2014 | Course | San Diego, Calif.
Social Media
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Photo of Eric Schwartzman
Featured Presenter:
Help Your Audience Members Read, Understand and Remember Your Message
On-Demand Webinar
Techniques & Tactics
Writing
How do you make your copy easier to read? Gain nine tools for measuring, managing and reporting reading ease, and three bonus tips for boosting readability.
Photo of Ann Wylie
Featured Presenter:

 


 
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Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.