Your Public Relations and Communications Community
June 2013 Public Relations Training
June 6
Reach Reluctant Readers
June 6, 2013
| Course
| San Francisco, Calif.
Techniques & Tactics
Writing
Writing
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
June 7
How to Deliver Compelling Messages
June 7, 2013
| Course
| New York, N.Y.
Media Relations
In today’s media-savvy society, executives have only one chance to make a first impression. Through humorous TV clips and colorful anecdotes, learn interview delivery and control techniques, do’s and don’ts, and tips on how to enhance speaker presence.
June 9
June 9–11, 2013
| Conference
| Austin, Texas
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.
June 10
Key Concepts and Techniques of Effective Public Relations
June 10–11, 2013
| Course
| Chicago, Ill.
Communication Strategy
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
June 13
Connect Relevance to Growth and Performance
June 13, 2013
| Webinar
Branding
Communication Strategy
Communication Strategy
Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Winning Over Journalists and Bloggers in the New Media Landscape
June 13, 2013
| Course
| New York, N.Y.
Media Relations
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Learn Social Media Strategies for Effective Public Relations
June 13–14, 2013
| Course
| Washington, D.C.
Social Media
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
June 14
How to Develop Rapport and Become a Valued Resource
June 14, 2013
| Course
| New York, N.Y.
Media Relations
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
June 18
Paint Pictures in Your Readers’ Minds
June 18, 2013
| Webinar
Techniques & Tactics
Writing
Writing
Learn how to bring your messages to life with storytelling, wordplay and metaphor. Find out where to find online tools that virtually twist phrases for you and a four-step process for coming up with a creative metaphor.
June 27
June 27–28, 2013
| Conference
| New York, N.Y.
The Digital Impact Conference is dedicated to positioning general practitioners to make the most of the latest digital resources and opportunities. A separate track is offered for communicators supporting technology organizations.
