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June 2013 Public Relations Training

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June 5

Entertainment & Sports Section
An Entertainment and Sports Section Brown Bag Discussion
June 5, 2013 | Interactive Discussion
Techniques & Tactics
As a public relations professional, at some point in time you are likely to be involved with an awards ceremony, event or show for your company, organization, client or PRSA Chapter. Join the PRSA Entertainment and Sports Section for this discussion with the PR executives from some of the top entertainment and sports industry award shows, as they share their tips towards having a stunning awards event.

June 6

A Step-By-Step Guide on How These Companies Are Doing It Right
On-Demand Webinar
Media Relations
This webinar will walk you through 25 online newsrooms and give a point-by-point assessment of how these companies are doing it right, providing you with a wealth of actionable advice to help in the day-to-day management of your organization’s newsroom.
Photo of Steve Momorella
Featured Presenter:
Ensure That Your Content Makes the Cut
June 6, 2013 | Course | San Francisco, Calif.
Techniques & Tactics
Writing
Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.
Photo of Ann Wylie
Featured Presenter:

June 9

June 9–11, 2013 | Conference | Austin, Texas
Public relations agency owners and senior counselors come together at the Counselors Academy Conference to learn new strategies for managing their operations, clients and employees.

June 10

Key Concepts and Techniques of Effective Public Relations
June 10–11, 2013 | Course | Chicago, Ill.
Communication Strategy
Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.
Photo of Robin Schell, APR, Fellow PRSA
Featured Presenter:

June 13

Connect Relevance to Growth and Performance
On-Demand Webinar
Branding
Communication Strategy
Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.
Photo of Andrea Coville
Featured Presenter:
Winning Over Journalists and Bloggers in the New Media Landscape
June 13, 2013 | Course | New York, N.Y.
Media Relations
Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Photo of Michael Smart
Featured Presenter:
Learn Social Media Strategies for Effective Public Relations
June 13–14, 2013 | Course | Washington, D.C.
Social Media
Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.
Photo of Eric Schwartzman
Featured Presenter:

June 14

How to Develop Rapport and Become a Valued Resource
June 14, 2013 | Course | New York, N.Y.
Media Relations
A strong media relationship can lead to your becoming the go-to person in your industry or area of expertise. Learn how to identify and choose the media outlets that matter most to you.
Photo of Michael Smart
Featured Presenter:

June 18

Paint Pictures in Your Readers’ Minds
On-Demand Webinar
Techniques & Tactics
Writing
Learn how to bring your messages to life with storytelling, wordplay and metaphor. Find out where to find online tools that virtually twist phrases for you and a four-step process for coming up with a creative metaphor.
Photo of Ann Wylie
Featured Presenter:

June 27

Ensure Consistent and Continuous Improvement
On-Demand Webinar
Communication Strategy
Measurement & ROI
One of the greatest challenges in our profession is proving the value of public relations. Learn the best approaches to guarantee that public relations is positively affecting an organization, and that it has the feedback required to improve performance over time.
Photo of Mark Weiner
Featured Presenter:
June 27–28, 2013 | Conference | New York, N.Y.
The Digital Impact Conference is dedicated to positioning general practitioners to make the most of the latest digital resources and opportunities. A separate track is offered for communicators supporting technology organizations.

 


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